Product Manager

• Mar 2008 - Present

Product Manager

• Nov 2016 - Oct 2018

After these two years of “start up” for the new company acquisition of SSI as explained below, I have been asked to come back in my former role of Product Manager with the responsibility of additional product categories. At the moment I am in charge of the following product line categories: BCDs (Boyancy Compensator Devices), Neoprene, Masks, Fins, Snorkels both for the Mares Diving division:developing new products working with R&D and the Design office (from the initial concept to the final packaging, while ensuring compliance with consumer-protection law) including quality controlcost-control and negotiating with various international suppliersanalysing sales forecasts and budgets at global level (world distributors and branches)monitoring product sales and marginshandling quality-control problemshandling and sourcing suppliers (worldwide)presenting new products at distributor and branch meetingsbringing products to market and supplying them, coordinating with the various corporate areas: purchasing, production, planning, logistics, quality control, and marketing;frequent worldwide business trips in order to follow suppliers and product development;frequent worldwide business trips for product presentations, shows and events.

Planning & Product Manager

• Oct 2018 - Jul 2020

I moved upon request of the group from Mares Spa HQ in Italy to the sister company HEAD in USA in order to follow a project on the HEAD WATERSPORT line as Product Manager. I took care of the USA, Canada and Caribbean market with the following functions: developing new products (from the initial concept to the final packaging, while ensuring compliance with consumer-protection law) including quality control cost-control and negotiating with various international suppliers analysing sales forecasts and budgets monitoring product sales and margins handling quality-control problems handling and sourcing suppliers (worldwide) presenting new products at international meetings bringing products to market and supplying them, coordinating with the various corporate areas: purchasing, production, planning, logistics, quality control, and marketing; frequent worldwide business trips in order to follow suppliers and product development;

International Marketing Manager

• Dec 2013 - Nov 2014

After the Group aquisition of SSI brand (Scoba Schools International) I have been asked to coordinate marketing for the launch of this new brand and its new marketing campaing on an International level. Headquarter marketing coordinator for all subsidiaries and distributors worldwide; Implementation and coordination of new marketing web tools, ADV, social media and newsletter (in 7 languages); Event Planning and organization; Creation of a brandbook and related procedures for a correct use of company CI; Responsible for PR & Comunication (7 languages) Creation of marketing campaign (7 languages)

Product Manager

• Sep 2011 - Dec 2013

Product manager for the BCD (Buoyancy Compensator Device), neoprene, and drysuit product ranges: developing new products working with R&D and the Design office (from the initial concept to the final packaging, while ensuring compliance with consumer-protection law) including quality control cost-control and negotiating with various international suppliers Analysing sales forecasts and budgets at global level (world distributors and branches) Monitoring product sales and margins Handling quality-control problems Handling and sourcing suppliers (worldwide) Presenting new products at distributor and branch meetings Bringing products to market and supplying them, coordinating with the various corporate areas: Purchasing, production, planning, logistics, quality control, and marketing

Public Relations Manager

• Mar 2008 - Sep 2011

Responsible for international communications: drafting press releases in Italian and English for events, products and technologies, plus other communications writing the quarterly English-language “Partner Magazine” for distributors, branches and partners writing announcements using the internal company platform “Infobase” Web-content and web-communication manager at international level: updating and writing website content using the CMS coordinating web communication across 10 worldwide geographical areas on www.mares.com creating a new newsletter system in 5 languages using a dedicated CMS. I also personally trained all the branches, thus enabling the system to be optimised and decentralised – 4 offices in 6 geographical areas Responsible for producing the Free-diving and Spearfishing catalogue in 4 languages Advertising produced for product launches, promotions or events

Guest Relations Specialist & Marketing

• Oct 2004 - Nov 2007

October 2006 – November 2007 Working in the publishing sector selling advertising space in diving magazines reelance work organising national and international events, providing public-relations services, and working as an in situ tour leader Diving instructor responsible for running and organising the diving activities at Progetto Sub (Gold Palm IDC*****) at Calaserena Village, Sardinia December 2005 – October 2006 Sales manager at Ventadiving (I Viaggi del Ventaglio) based in Egypt working at national and international trade fairs and running the marketing campaigns April – November 2005 GUEST RELATIONS MANAGER in Djerba (Tunisia) for the tour operator I Viaggi del Ventaglio October 2004 – January 2005 GUEST RELATIONS AND MARKETING MANAGER at Crown Nai Yang Suite Hotel, Phuket (Thailand) – curtailed by the tsunami Public relations with the hotel guests Organising sports and recreational activities Marketing with agencies and tour operators in Europe Teaching English to the Thai staff Translating contracts, documents and promotional material Freelance diving instructor

Projet Manager

• Jul 2002 - Sep 2004

PROJECT LEADER at Arbor Srl Milan (Travel agency specialising in international conferences, meetings and incentive travel) Organising national and international events Dealing with abroad and translating documents In situ tour leader Travel agency PROJECT LEADER at Arbor Srl Milan (Travel agency specialising in international conferences, meetings and incentive travel) Organising national and international events Dealing with abroad and translating documents In situ tour leader Travel agency

Boat Manager

• Oct 2003 - Apr 2004

BOAT MANAGER for Sultans Of The Seas (Maldives) on the cruise ship Sultans of Maldives at Huvadhoo Atoll Managing the crew (11 Maldivians) In charge of guest relations Interpreter and translator Organising on-board life (transfers, check-in/out, island visits, excursions, watersports, administration and daily activities) Dive guide BOAT MANAGER for Sultans Of The Seas (Maldives) on the cruise ship Sultans of Maldives at Huvadhoo Atoll Managing the crew (11 Maldivians) In charge of guest relations Interpreter and translator Organising on-board life (transfers, check-in/out, island visits, excursions, watersports, administration and daily activities) Dive guide

Assistente di Presidenza

• Jan 2002 - Dec 2002

MANAGEMENT ASSISTANT at the publisher Adelphi Edizioni (Milan) Proofreading Translation Liaising with authors MANAGEMENT ASSISTANT at the publisher Adelphi Edizioni (Milan) Proofreading Translation Liaising with authors

Researcher at the University of Pavia

• Jun 1999 - Feb 2002

RESEARCHER AT PAVIA UNIVERSITY WORKING IN PARTNERSHIP WITH TUNIS UNIVERSITY HOLDING RESEARCH SEMINARS on North Africa for students working on their degree dissertations PROJECT LEADER at ICEI Istituto di Cooperazione Economica Internazionale (institute of international economic cooperation, an NGO in Milan) Writing short guides on responsible tourism in Libya, Mozambique and Morocco Organising educational projects on development WORKING WITH THE ISTITUTO GEOGRAFICO DE AGOSTINI (De Agostini geographical institute) Writing “Country sheets” spanning all continents, containing tourist, cultural, language, social, environmental and other information During my studies and research in TUNIS: PUBLIC-RELATIONS MANAGER in Tunis (Tunisia) at APREITE (Agence pour la Promotion des Relations Economiques Italo-Tunisiennes et Européennes) Public relations Organising conferences and events, partnerships and joint ventures Translating documents, contracts and miscellaneous other material FREELANCE WRITER of an essay in the book “Le memorie della collettività italiana in Tunisia” (collective memories of Italians in Tunisia) in conjunction with the Italian embassy in Tunis FREELANCE JOURNALIST (TUNIS) for the fortnightly paper “Il Corriere di Tunisi”, distributed at embassies and consulates in north Africa

Works during my academic studies / various titles

• Oct 1993 - Apr 1999

Work during university studies June 1998 – April 1999 EUROP ASSISTANCE insurance company in the “Pronto Polizza” ecommerce department; later, providing tourist information services for the Tourist offices of Germany and France 1993 – 1997 Working with CESOP (student careers service) Publishing careers-advice guides for students Organising fairs and conferences in Italy and abroad Translating material for conferences Work during university studies June 1998 – April 1999 EUROP ASSISTANCE insurance company in the “Pronto Polizza” ecommerce department; later, providing tourist information services for the Tourist offices of Germany and France 1993 – 1997 Working with CESOP (student careers service) Publishing careers-advice guides for students Organising fairs and conferences in Italy and abroad Translating material for conferences