Eleonora Zapryanova
Marketing Specialist at OK Office- Claim this Profile
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Bio
Experience
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OK Office
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Bulgaria
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Retail
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1 - 100 Employee
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Marketing Specialist
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Jan 2019 - Present
• Develop marketing strategies for OK Office and Pentel including social media promotion, website optimization, promotional events • Develop and implement annual marketing plan and budget, manages the budget throughout the year • Collaborate with social media influencers to coordinate brand awareness and marketing efforts of the Pentel brand • Create original social media content and digital marketing materials to ensure the online presence of the brand • Plan and execute digital marketing initiatives to reach the target audience through paid social media advertising, radio ads • Build and manage paid search and display campaigns in Google Ads • Assist in updating website content and build landing pages • Analyze marketing data (campaign results, conversion rates, ROI, traffic etc.) to determine campaign efficiency • Develop and communicate marketing plans, campaign results and project recommendations to senior management team Show less
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Kalina Travel Platform
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Bulgaria
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Travel Arrangements
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1 - 100 Employee
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Marketing Specialist
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Sep 2018 - Dec 2018
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Advent Group Higher Education Services
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France
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Higher Education
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100 - 200 Employee
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Event Manager Assistant
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Sep 2017 - Aug 2018
•Participate in the recruitment, onboarding and training of new assistants. •Makes research for new media partners. Researches and establishes the first contact with potential media partners. • Event Promotion: Promotes the company's events using Facebook groups. Promotes Access MBA and Access Masters events on local event listing websites. Contacts different types of organizations (HR companies, Banks, Business clubs) to ask them to distribute event invitations. • Calls candidates in order to invite them to the events • Translation of promotional materials: Monitors the whole process of translation, delivery and payment • Compiles post-event online and onsite statistics. Show less
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Lucky Hunt Foundation
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Devnya
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Social Media Specialist
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Jul 2016 - Sep 2016
• Administrate the creation and publishing of relevant, original, high-quality content • Create a regular publishing schedule • Promote content through social advertising • Take photos and create videos which will serve as content for social media • Answer the phone and deal with customer’s queries • Keep invoice records • Administrate the creation and publishing of relevant, original, high-quality content • Create a regular publishing schedule • Promote content through social advertising • Take photos and create videos which will serve as content for social media • Answer the phone and deal with customer’s queries • Keep invoice records
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Education
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Saxion University of Applied Sciences
Erasmus, Tourism -
Robert Gordon University
Bachelor's degree, Events Management -
IV Language School "Frédéric Joliot-Curie"
High school diploma, Spanish Language and Literature