Elena Ozerskaya
Publisher Consultant at Takeads- Claim this Profile
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Bio
Credentials
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Digital Transformation
Harvard Business School
Experience
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Takeads
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Germany
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Technology, Information and Internet
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1 - 100 Employee
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Publisher Consultant
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Aug 2022 - Present
Utilize native ad formats and contextual relevance to reach customers without revealing personal information. Takeads is a cookie-free and privacy-focused native advertising platform. Using unique insights into user interests and preferences, Takeads serves users with effective contextual brand messaging without the use of private data such as gender, age or location. Currently, the platform features more than 35,000 trusted publishing partners and 120,000 advertisers. Its mission is to bring a new, higher quality of advertising to users, while respecting their privacy and browsing experience. - Takeads focuses on contextual targeting. It analyses a page’s content to determine the points of interest of the people who visit it. It then offers only targeted advertising messages that resonate with those users and their interests. - Takeads is an entirely cookieless and privacy-first platform that brings a user-centric approach to native advertising - Active in over 10 countries across three continents (USA, Europe and Asia), Takeads is already prepared for the blocking of tracking and 3rd-party cookies that Google, Apple and Mozilla announced for next year, in compliance with GDPR rules - Contextual actions still allow for the very precise matching of advertising to the interests of a given user at a given moment, and native formats allow for the delivery of advertising messages without arousing irritation through aggressive banners. Takeads already delivers millions of valuable and purchase-leading clicks daily, helping its partners to access new revenue streams while avoiding content-disrupting advertising strategies - The network functions according to brand safety standards, focusing on dwell rates and keeping banner blindness and ad-irritation levels to a minimum. Show less
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Intetics
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United States
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IT Services and IT Consulting
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400 - 500 Employee
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Strategic Partnership Specialist
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Nov 2020 - Present
Intetics is a leading global technology company providing custom software application development, distributed professional teams, software product quality assessment, and "all-things-digital" solutions built with SMAC, RPA, AI/ML, loT, blockchain, and GIS/ UAV/LBS technologies. My responsibilities here: • Developing new business opportunities; • Researching clients' business issues and goals to offer appropriate tech solutions; • Leading sales forecasting, market trend evaluation and segment strategies; • Negotiating prices, terms of sales and service agreements; • Attending trade shows each year to preserve company relations with customers; Show less
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OZiTAG
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Belarus
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Software Development
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1 - 100 Employee
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Chief Business Development Officer
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Sep 2019 - Nov 2020
My responsibilities were: - Acquisition of new mid- and large-size client accounts in the USA; - Providing consultative, interactive and integrated solutions to clients from inception to completion of a software development project; - Meeting or exceeding sales planning and development goals. My responsibilities were: - Acquisition of new mid- and large-size client accounts in the USA; - Providing consultative, interactive and integrated solutions to clients from inception to completion of a software development project; - Meeting or exceeding sales planning and development goals.
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Itexus
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United States
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IT Services and IT Consulting
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100 - 200 Employee
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Strategic Partnerships Specialist
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Aug 2018 - Sep 2019
My responsibilities are: -Generate sales opportunities through the qualification of prospects and inbound leads through various platforms; -Identify potential decision makers, qualify prospects and successfully manage and overcome objections; -Gathering business requirements; -Conduct company’s presentations for clients; -Think strategically - see the overall picture and set objectives for the development and improvement of the business; - Identify new business opportunities - including new markets, growth areas, trends, customers, products and services; -Create consistent daily activity plans and continuous growth in leads created pipeline; Show less
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Education
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2015 - 2019
School of Business and Management of Technology of Belarusian State University
Bachelor's degree, Business Administration, Management and Operations -
2009 - 2015
Belarusian State Medical University
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