Senior Account Manager

• Sep 2023 - Present

Campaign Manager

• Jul 2022 - Feb 2023

- led campaigns for UK hygiene market (Cillit Bang, Air Wick, Finish) - managed DV360, Facebook, Tik Tok campaigns (media planning, carrying out the campaign set up as per best practice and campaign optimization) - led the team of traders - prepared presentations and led performance calls - data analysis - collaborated with brand teams, the agency and partners - reconciliation, finance - led campaigns for UK hygiene market (Cillit Bang, Air Wick, Finish) - managed DV360, Facebook, Tik Tok campaigns (media planning, carrying out the campaign set up as per best practice and campaign optimization) - led the team of traders - prepared presentations and led performance calls - data analysis - collaborated with brand teams, the agency and partners - reconciliation, finance

Senior digital planner

• Jun 2019 - Jan 2022

Estee Lauder Companies (JML, Clinique, Tom Ford, Origins): - took full responsibility for all digital paid media activations (media planning and overseeing the campaign execution, reporting to global ELC and dentsu X) - led creating a paid media strategy for Jo Malone London, Tom Ford Beauty - wrote digital media approaches for Clinique, Origins, TF product launches and re-support (identifying target audience, mapping consumer journey, choosing media mix) - build and maintained relationship with vendors and key partners - coordinated offline media, special projects, a creative agency for 360° campaign Implementation - liaised with vendors, partner’s agencies - led and trained the team of middle/junior managers and interns - analyzing data through GA, Yandex Metric, FBM, Google campaign manager, conducting A/B tests on Facebook, brands lifts on Facebook and You Tube Show less

Digital planner/ Senior digital planner

• Sep 2017 - Jun 2019

Work with clients such as Carsberg group, Suzuki, Daikin, ZIC, Qatar tourism: - participated in new business proposals - planned and executed digital media campaigns for Carlsberg, Zic, Suzuki, Daikin - prepared and presented reports to stakeholders - supervised and trained 2 junior managers Work with clients such as Carsberg group, Suzuki, Daikin, ZIC, Qatar tourism: - participated in new business proposals - planned and executed digital media campaigns for Carlsberg, Zic, Suzuki, Daikin - prepared and presented reports to stakeholders - supervised and trained 2 junior managers

Performance Manager

• Jun 2016 - Apr 2017

Main client - Sephora (LVMH) - run and reported digital media campaigns for e-com, mobile app - organizated meetings and briefings with the client and vendors - build business relationships with vendors Main client - Sephora (LVMH) - run and reported digital media campaigns for e-com, mobile app - organizated meetings and briefings with the client and vendors - build business relationships with vendors

Junior social media manager/ Social media manager

• May 2013 - May 2016

Led Nestle, Danone, Perfetti Van Melle across social media platforms (Facebook, VK.com, OK, Instagram) Led Nestle, Danone, Perfetti Van Melle across social media platforms (Facebook, VK.com, OK, Instagram)