Digital Strategy Director

• Sep 2022 - Present

Performance Media Group Head

• Mar 2021 - Sep 2022

Performance Marketing Lead

• Jul 2020 - Mar 2021

Senior Biddable Executive

• Jul 2019 - Jul 2020

Digital Marketing Manager

• Jan 2018 - May 2019

We design, develop and market your online business. For sole traders or family-owned companies, for not even launched start-ups or hundred years old multinationals. But most of all, for people. And we go 100%. Main tasks: EXTERNAL COMMUNICATION - Developing digital marketing & communication strategies based on clients' objectives - Google & Facebook tools advanced configurations - Planning and implementing the marketing calendar - Budgeting marketing campaigns (mostly online) - Creating and managing PPC campaigns (all Google & Facebook suites) - A/B Testing, to make sure the online advertising performance is continuously improving - Copywriting (social media, blogging, SEO-oriented - see example below) - Conducting market research to find answers about consumer requirements, habits and trends - Coordinating PR activities for Baldwin and our clients (PR partnerships) - Event strategy & management for our clients - see example below - Negotiating the contracts with suppliers and other partners - Monitoring Marketing KPIs - Evaluation and analysis of marketing activities & campaign effectiveness. INTERNAL COMMUNICATION - Developing internal communication strategy & activities (eg: developing the company culture alongside the branch managers - see example below) - Elaborate and implement internal communication campaigns - Developing, writing and editing content for the team newsletters, team briefings and other communication materials - Write internal articles, organisational announcements and develop internal communication presentations for the company website as needed - Constantly improving the employee engagement strategy through internal events. Show less

Project Manager

• Nov 2016 - Dec 2017

Overseeing all aspects of the artistic careers of VAMA, Ligia Hojda and LARISA while working towards developing their careers. Biggest accomplishments: - Helping the band launch their first album exclusively in English, along with organising a launching event for 5.000 people - Organising the band's first EU mini-tour, to promote the above-mentioned album (in UK) - Launching VAMA's newest album through a unique promo action: exclusively on board of 6 of Blue Air's flights. Main tasks: PROJECT MANAGEMENT - Effectively coordinate artists needs with management requirements, while keeping in mind also the artists' marketing strategies. - Manage release plans and processes, ensuring that all assets and other relevant materials/items are managed and delivered in a timely manner. - Event management: maintaining multiple calendars & compile schedules daily/weekly/travel itineraries as needed for different shows, short tours, media appearances or similar endeavors. - Effectively and efficiently plan and prioritise all resources working across projects based on scope of work and project goals (eg: live shows, media appearances etc). Sending out daily & weekly reminders as needed. - Administrative tasks: reviewing and filing invoices, updating spreadsheets, and tracking payments. - Assisting with special projects, researching and compiling information as needed. PR & MARKETING OFFICER - Responsible for developing and managing the project marketing plans and working with the manager to execute the plans. - Creation and execution of PR campaigns - out of which, the most well known is the collaboration between VAMA & Blue Air. - Media liaison: building & maintaining relationships with the press & business partners (eg: ticketing companies, record labels etc). - Social media management: managing the social media & music streaming pages (eg: Facebook, Instagram, Twitter, Apple Music, Spotify etc). Community management & copywriting. Show less

PR & Marketing Executive

• Sep 2015 - Nov 2016

We take care of reputations. We handle media relations so that businesses are properly understood. We communicate business plans to investors and shareholders. We tell the brand story to generate positive response and engage people in your brand experience. We shape public opinion and promote regulatory initiatives. We do PR that makes sense. Main tasks: - Developing and implementing communication strategies for 7 leading brands in different industries (real estate, education, health, retail) - Managing media relations & requests from press representatives, VIPs and influencers - see example below - Writing press releases, speeches and other PR copy - Creating and implementing campaigns with a strong digital PR component - Manage the Communication & Marketing budget and social media accounts in an efficient and cost-effective manner - Liaise with external vendors to execute promotional events and campaigns - Plan and execute initiatives to reach the target audience through appropriate channels (social media, events, etc) - Event planning for press events, fairs new products & new brand launches - see example below - PR crisis solutions - Acquiring new business (going to pitches) - Assist in analysing marketing data (campaign results, traffic etc.) to help shape future marketing strategies. Show less