Experience

Casa del Libro

• Spain
• Retail
• 300 - 400 Employee

• Digital Marketing Manager

  • Jan 2020 - Present

  Madrid y alrededores, España



- COYOTE -

• France
• Computers and Electronics Manufacturing
• 200 - 300 Employee

• Marketing & Communication Manager for Spain & Portugal

  • Dec 2017 - Jan 2020

  Madrid y alrededores, España - Implement and define marketing strategy "on & off" (SEO & SEM campaigns, CRM, RRSS, Blog, Events…) for Coyote mobile application and physical devices (Coyote Mini, S & NAV) - Management of the annual marketing budget - Marketing content manager (editorial calendar approval, coordinator of all media used and content reviews) - Community management and press manager - Merchandising & POS activation - Sell Out and Sell In analysis & follow up, retail and mobile… Show more - Implement and define marketing strategy "on & off" (SEO & SEM campaigns, CRM, RRSS, Blog, Events…) for Coyote mobile application and physical devices (Coyote Mini, S & NAV) - Management of the annual marketing budget - Marketing content manager (editorial calendar approval, coordinator of all media used and content reviews) - Community management and press manager - Merchandising & POS activation - Sell Out and Sell In analysis & follow up, retail and mobile application tracking. - E-commerce maintenance (distributors) and own website - Negotiate with agencies and suppliers Show less



Arvato CRM Solutions Iberia & LATAM

• Spain
• Outsourcing and Offshoring Consulting
• 400 - 500 Employee

• Marketing & Communication Specialist

  • Jan 2017 - Nov 2017

  Madrid y alrededores, España Main responsibilities: - Prepare and manage internal and external communication - Design flyers, roll up, poster, merchandising ... - Develop SEO, SEM and Inbound marketing strategy - Organize events - Prepare commercial presentations I have led the launch of a new brand (BYCLIK - ecommerce platform). In this project I have executed the following functions: - Manage the budget and follow-up of the execution - Naming and corporate image (create name and logo) -… Show more Main responsibilities: - Prepare and manage internal and external communication - Design flyers, roll up, poster, merchandising ... - Develop SEO, SEM and Inbound marketing strategy - Organize events - Prepare commercial presentations I have led the launch of a new brand (BYCLIK - ecommerce platform). In this project I have executed the following functions: - Manage the budget and follow-up of the execution - Naming and corporate image (create name and logo) - Design a website, define prices and create video "motion" - Prepare marketing plan and media plan for the roll out - Generate content for the digital marketing strategy (infographics, ebooks, etc.) Show less



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Fragances & Make-up Marketing (LANCÔME)

  • Dec 2015 - Jan 2017

  Madrid y alrededores, España Main responsabilities: - Create materials for POS - Global project management to adapt content for local markets - Monitoring and analysis of Sell Out (NPD) and Sell In. - Negotiate with suppliers - Realize market analysis - Development of materials for press and follow-up of publications. - Collaborate with the international team - Budget management



IBM

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Account Manager for IBM Cloud Services Providers

  • Mar 2015 - Sep 2015

  I am responsible for assisting Cloud Services Providers (CSPs) for IBM, helping on their transformation to evolve towards new business models. IBM can sharpen the value of their services with IBM´s deep portfolio of cloud, data and analytics, mobile, security and social capabilities – for greater profit, client satisfaction and scalability. My aim is to identify and scout new CSPs in France offering a compressive description of the IBM solutions designed for these businesses. IBM offers a full… Show more I am responsible for assisting Cloud Services Providers (CSPs) for IBM, helping on their transformation to evolve towards new business models. IBM can sharpen the value of their services with IBM´s deep portfolio of cloud, data and analytics, mobile, security and social capabilities – for greater profit, client satisfaction and scalability. My aim is to identify and scout new CSPs in France offering a compressive description of the IBM solutions designed for these businesses. IBM offers a full range of solutions, services, and financing options – as well as a partnering program with technical, business, and marketing support. Show less



MY INFILE, S.L.

• Product Manager for OECD

  • Apr 2013 - Mar 2015

  Madrid y alrededores, España OECD (Organisation for Economic Co-operation and Development) SALES MANAGER for Spanish market.

• Marketing Assistant (IEEE / IHS)

  • Sep 2012 - Apr 2013

  Madrid y alrededores, España



LARISADELULTIMO, S.L.

• Auxiliar de producción

  • Apr 2011 - Mar 2012