Elena Tsokou

Marketing Manager at IQ Solutions SA
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Contact Information
us****@****om
(386) 825-5501
Location
Greece, GR
Languages
  • Greek Native or bilingual proficiency
  • English Full professional proficiency
Skills

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Credentials

  • Logistics: A new professional and business activity in Greece
    Panteion University of Social and Political Sciences
    Mar, 2012
    - Sep, 2024
  • The work prospects of the new economists and their role in the contemporary international environment
    Panteion University of Social and Political Sciences
    Apr, 2011
    - Sep, 2024
  • The Impact of Digital Forensics on the IS Security Landscape
    ISACA Athens Chapter
    Feb, 2010
    - Sep, 2024
  • The profession of Economist in the modern workplace
    Hellenic Association of Periphery Economy
    May, 2009
    - Sep, 2024
  • The professional future of young people in view of the ever-expanding social and economic globalization
    HayGroup
    Apr, 2007
    - Sep, 2024

Experience

  • IQ Solutions SA
    • Greece
    • Information Technology & Services
    • 1 - 100 Employee
    • Marketing Manager
      • Aug 2017 - Present

      Anticipate and understand the Marketing and Advertising needs of IQ SolutionsLead teams to recommend technology options and achieve marketing objectives.Educate IT and business stakeholders on the capabilities of modern Cloud Marketing and other Social Media Marketing capabilities already in-place.Propose, initiate, and lead programs that create new Digital Marketing capabilities.Establish consensus on the value and need for new capabilities.Direct teams to manage portfolio of communications projectsLeveraging experience to anticipate risk and drive continuous improvement on communication and execution.Ensure that project estimates and timelines are complete, comprehensive, and risk tolerant.Drive continuous improvements in cost, revenue drive and throughput of the teams.Establish standards and guidelines for effective use of Marketing tools.Effectively work with Directors and level business leaders across Sales and Technical Teams to drive for results.Provide management oversight, for employees and multiple vendor partners, resulting in the execution of Cross-Marketing goals.Work with minimal oversight - Deliverables and relationships are monitored through periodic reviews.

  • Tech Support
    • India
    • E-Learning Providers
    • Product Management
      • Jan 2015 - Aug 2017

      Responsible for nearly 2.500 products, averaging a weekly recycle rate, in the categories of networking, RAMs, disk drives, screens, projectors, scanners, cables, sound cards, web cams and retail software packages. Determine product pricing by utilizing market research data; reviewing sales costs, anticipating volume, costing special and customized orders. Assess market competition by comparing the company's product to competitors' products.Assess product market data by calling on customers and evaluating sales call results.Develop product pricing and positioning strategies. Gaining a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth and product launches.

  • TSOKOS LOGISTICS LTD / HOLLAND HELLAS TRANSPORT BV
    • Transport and logistics Assistant Manager
      • Jan 2010 - Dec 2014

      Manage the logic behind key marketing systems (marketing automation, CRM) to generate, distribute, and report on leads Establish and maintain scalable processes that ensure best practices in campaign and lead management Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact Analyze marketing and sales data to develop insights and make recommendations on areas for optimization Use data from IT systems to evaluate performance and plan improvements Allocate and manage staff resources according to changing needs Liaise and negotiate with customers, suppliers and subcontractors Develop business by gaining new contracts in two different EU countries Member of team managing staff training issues Member of team working on new more cost effective supply strategies Skills acquired in project management and planning Execute other duties assigned by Logistics Managed and General Manager

Education

  • Panteion University of Social and Political Sciences
    Economics and Public Administration
    2006 - 2015
  • University of Cambridge
    First Certificate in English
    2003 - 2003

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