Elena Torres Fernández

Content creator and Digital trafficker at Magical Analytics
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Almería Metropolitan Area, ES

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5.0

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Alejandra Vera Benito

He tenido la suerte de trabajar con Elena mano a mano durante más de un año. Al principio, cuando ambas nos unimos al proyecto, había numerosos aspectos sin definir, y Elena desempeñó un papel fundamental en la mejora global del producto. Es una profesional resolutiva y altamente competente, capaz de gestionar múltiples tareas sin perder su entusiasmo por la mejora continua. Elena es una persona comprometida con el aprendizaje continuo y posee la humildad necesaria para seguir creciendo. Su capacidad para inspirar y motivar un alto rendimiento es verdaderamente destacable.

Laure DAUDIN

Elena es una persona trabajadora y con buenas energías, siempre demostrando interés y ganas por seguir aprendiendo y creciendo. En un año y medio que trabajamos juntas, aprendí mucho con ella tanto profesional como personalmente, siempre dispuesta a ayudar y acompañar a los demás. También era un elemento clave en la cohesión de nuestro equipo.

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Credentials

  • Posicionamiento SEO, SEM y SMO
    Lakkun
    Dec, 2021
    - Nov, 2024

Experience

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Content creator and Digital trafficker
      • Dec 2022 - Present

    • Spain
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Key Account Manager
      • Jul 2021 - Jan 2023

      Part of this amazing startup, particulary in charge of Accounts' team. Responsible for liaising with departments (design and product develpment) to manage global view of the project in +10 countries. Main tasks: -Defining the reason why of the project, working on project's workflows, identifiying issues and benefits on user's experience. -Providing clients the best solution to find patients through the website. -Approaching the technical implementation on GA and manging all the reporting, insights and resources of the platform to study the traffic on the website. -Performance of the platform based on the result on GA and other advertising's metrics. -Managing all advertising's plans on the company, the majority of them based on a digital media plan (RRSS, email marketing, Google AdWords, direct advertising on digital publishers, etc) -Managing influencer's collaboration on social media. Billing, timing, theme' selection. -Supporting all the user's incedences on the platform: technical, general doubts or frequent questions about how the platform should be used. -Comercial tasks like client's adquisition and getting on customer's loyalty by social media, e-mail marketing campaigns or direct contact by telephone. -Copywritting on Social media. Show less

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Global digital services Junior consultant
      • Feb 2020 - Jul 2021

      Being part of HI Digital Services team. Particularly, AdOps member. Responsible for liaising with multiple departments (planning, buying/activation, AdOps & client accounting teams) to manage global advertising campaigns and projects in 50+ countries. -Digital Project Coordination -Oversee Campaign Ad Management (launch, monitor and optimize performance) -Data QA across multiple platforms -Reporting, Insights & Benchmarking for global accounts -Evaluation and implementation of numerous Ad Tech solutions (Google's Campaign manager, Amazon's Sizmek, Ad form, Moat, DoubleVerify, IAS etc.) Clients: Swarovski, Hyundai, Kia, Europcar, Hermes, Maersk, DeBeers, JDE, Michelin, Signify Show less

    • Spain
    • Advertising Services
    • 100 - 200 Employee
    • Trafficker de AdOps
      • Oct 2019 - Feb 2020

      Being part of a the Ad Operations team. Trafficking campaigns at the publisher side. Trafficking at different AdServers like AdManager, Sizmek, Triton or Quantum. Pulling out reports to see how the performance works on campaigns and identifying errors that may cause measurement problems in the daily work and in the future. Involving in discrepancy' cases. Programmatic case to study how the programmatic products increases depending on the price method selected and to get best opportunities and deals from our sales representatives. Validating creatives for the correct use inside ad servers. Campaigns optimization using viewability tools. Show less

    • United States
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Recepción
      • Jun 2019 - Oct 2019

    • Spain
    • Banking
    • 700 & Above Employee
    • Recepción
      • Mar 2019 - Mar 2019

    • Spain
    • Banking
    • 200 - 300 Employee
    • Gestión general
      • Dec 2017 - May 2018

      Customer service. Insurance. Cash control and inventory. Telephone management + e-mail. Customer service. Insurance. Cash control and inventory. Telephone management + e-mail.

    • Spain
    • Retail
    • 700 & Above Employee
    • Atención al cliente
      • Jun 2017 - Nov 2017

      Control de caja. Atención al cliente. Facturas, tax-free, reclamaciones. Atención telefónica. Fidelización al cliente. Control de caja. Atención al cliente. Facturas, tax-free, reclamaciones. Atención telefónica. Fidelización al cliente.

    • Higher Education
    • Community Manager
      • Jan 2016 - Apr 2016

      Rrss management. Management Blog. Telephone attention. Web analytics + rrss. Campaigns in rrss + mail. Rrss management. Management Blog. Telephone attention. Web analytics + rrss. Campaigns in rrss + mail.

Education

  • Universidad Complutense de Madrid
    Grado, Degree of Advertising and PPRR
    2015 - 2019
  • Universidad de Almería
    Grado, Degree of Marketing and Market Research
    2012 - 2017
  • Escuela Oficial de Idiomas
    B2 English level
    2022 -
  • TECH Universidad Tecnológica
    Máster Título Propio en MBA en Dirección de Publicidad y Relaciones Públicas, Relaciones públicas, publicidad y comunicación aplicada
    2022 -
  • TECH Universidad Tecnológica
    Experto Universitario en Marketing y Digitalización de Eventos, Marketing
    2022 -

Community

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