Elena Preobrazhenskaya

Communication Consulting, Project Management at AGT Communications Group
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Contact Information
us****@****om
(386) 825-5501
Location
Moscow, Moscow, Russia, RU
Languages
  • English Full professional proficiency

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5.0

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Vladimir Veshnyakov

Елена присоединилась к команде Банка, возглавив Управление по связям с общественностью и рекламе, на этапе изменения стратегии и постановки новых целей, когда началось активное развитие банка в сфере розничного бизнеса, ко-брендинговых проектов, корпоративной социальной ответственности и пр. Ее опыт, навыки, знание рыночных практик позволили на новом этапе провести «перезагрузку» системы коммуникаций банка, сфокусировав их на новых задачах бизнеса. Я могу рекомендовать Елену как отличного профессионала, опытного менеджера и коллегу, который всегда ориентирован на конструктивную работу и достижение общих результатов.

Natalia Miroevskaya

I am happy to recommend Elena as a professional with vast experience in financial communications. Elena has excellent expertise in media relations and good professional connections. She is positive, focused on building and sustaining friendly relationships with colleagues, contractors and journalists.

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Credentials

  • Media analytics
    Медиалогия
    Aug, 2016
    - Oct, 2024
  • PR professional, Certificate
    РАСО
    Aug, 2016
    - Oct, 2024
  • Investor Relations, Certificate
    The Institute of Stock Market and Management (ISMM)
    Sep, 2012
    - Oct, 2024

Experience

    • Russian Federation
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Communication Consulting, Project Management
      • 2015 - Present

    • Russian Federation
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Communication Consulting, Project Management
      • 2013 - 2014

    • Head of Corporate Communications
      • Feb 2012 - Apr 2013

      M&A project/ Completed, the acquisition of the company by Gazpromenergoholding Head of Corporate Communications Reputation Management: • Improving company’s business reputation • Building of brand awareness • Increasing brand loyalty • Promotion of strategic projects of the company’s new management team • PR support of acquisition of the Moscow Heat Distribution Company (workforce of 3 thousand) • PR support of presale preparation of the Moscow United Energy Company РR\​ Media Relations: • Development of PR strategy; KPI assessment • Built and sustained relationships with key media and journalists • Interacted with media on the everyday basis • Prepared written and promotional materials (press-releases, TV and radio-comments, interviews) • Led special events for press, clients. SMM launch: Company’s pages in social networks Sponsorship \​ Corporate Social responsibility • Title sponsorship of The 2nd Moscow International Urban Forum • Educational project “MUEC for children” (quiz-shows for school students) Internal communications: Development, implementation and support of Lean Technologies Staff involvent program, team-buildings, media trainings for management, sport internal events (Spartakiada MUEK), professional competitions (Mastera MUEK) • The corporate newspaper «Energy of the Capital» (placed in TOP-10 of 2012 Rating of Russian corporate editions) re-launch and full-cycle production Show less

    • Head of PR & Advertising Department
      • 2009 - Jan 2012

      • Developing and implementing communications strategy • Advertising: Advertising campaigns; Coordinating advertising activities of the bank and its’ regional branches and subsidiaries • Budget management • PR / Media relations: - Built and sustained relationships with key media and journalists - Interacted with media on the everyday basis - Prepared written materials (press-releases, comments, interviews, annual reports etc.) -Led special events for press, analysts, clients. • Responsible for development/support of the Internet site • Responsible for internal communications, corporate events arrangement • Responsible for Sponsorship and Charity programs • Brand management; Responsible for printed media materials manufacture/ presentation pack Show less

    • Head of Marketing and Communications
      • 2007 - 2009

      • Planning and implementation of the Group’s and its affiliates’ PR and advertising activities; • Coordinated of PR and advertising activities in 10 regions of the RF (launch of the retail project) • Interacted with media on the everyday basis • Interacted with agencies/ professional associations • Event-management (conferences, presentations, press-events, internal corporate events) • Responsible for development/support of the Group’s website • Responsible for Group’s printed media materials manufacture/ presentation pack Show less

    • Corporate Communications Manager
      • 2005 - 2007

      • Participated in development of new brand-strategy and communication strategy (start-up project ) • Press-service set up: - developed information policy, worked-out corporate regulations and procedures; - built and sustained relationships with key media and journalists - prepared written materials (press-releases, comments, interviews, annual reports) - interacting with rating agencies and professional associations • Led special events for press, analysts, clients. • Organized work with contractors (advertisement and design agencies, printing offices) • Internal communications, corporate events arrangement Show less

    • Financial Services
    • 1 - 100 Employee
    • Communications Manager
      • 2004 - 2005

      • Interacted with media: developed media-base, sustained relationships with key media and journalists • Prepared informational and promo-materials (press-releases, comments, interviews, presentations) • Interacted with PR-, design agencies • Responsible for internal communications: - editor of the corporate magazine - internal corporate events arrangement • Group internet and intranet website support • Interacted with media: developed media-base, sustained relationships with key media and journalists • Prepared informational and promo-materials (press-releases, comments, interviews, presentations) • Interacted with PR-, design agencies • Responsible for internal communications: - editor of the corporate magazine - internal corporate events arrangement • Group internet and intranet website support

    • United Kingdom
    • Information Services
    • 200 - 300 Employee
    • Reporter, Executive Editor, Financial and Business Information Service
      • 1997 - 2004

      • Field of expertise: finance, power, engineering, pharmaceuticals; retail; • Prepared information materials – news, articles, reviews, analytics etc.; • Interaction with news-makers - companies, government and public organizations, associations • Editor of “Russia&Commonwealth of Independent States (CIS) Business and Financial Daily Report” (English & Russian edition) – the Interfax's flagship publication. Distributed among foreign subscribers. • Editor of “Russia & CIS Investment Weekly Report” (English & Russian edition) covering financial and commodity markets as well as factors affecting Russia's investment climate. Distributed among foreign clients. Show less

Education

  • Московский Государственный Университет Печати (МГУП) / Moscow State University of Printing Arts (MGUP)
    Магистр, Publishing & Journalism
  • Российская академия народного хозяйства и государственной службы при Президенте РФ
    Marketing

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