Elena Parashkevova
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Bio
Experience
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Research Metrics
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Jan 2021 - Present
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Apr 2019 - Dec 2020
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BT Group
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United Kingdom
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Telecommunications
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700 & Above Employee
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Business Management Graduate, BT Consumer
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Sep 2017 - Mar 2019
1st Rotation - Propositions Manager - BT TV and Sport • Lead the development and delivery of propositions to maintain and grow the volume and value of BT’s TV customers. • Owner of TV trading for existing customers, including proactively identifying opportunities to drive revenue and volume as well as developing and implementing recovery plans if necessary. • Support of Product functions to ensure proposition and change requirements are delivered on time and within budget. • Worked closely with Sales, Digital, Marketing and Finance to ensure volume and value targets are achieved. 2nd Rotation - Marketing Manager - BT Wi-Fi and Devices • Managed the marketing strategy for BT Baby Monitors and Wi-Fi devices across different channels online and on the high street to ensure growing market share and value. • Worked with a number of creative agencies to deliver artwork on time and within budget. • Supported Sales and Product teams with creating a variety of promotional marketing materials. 3rd Rotation - Engagement Product Manager - BT Digital Security Products • Leading the customer strategy to increase awareness and intake of BT Security Products. • Working with call centres to increase internal engagement. • Optimizing all customer touch points to drive activations. Show less
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Employer Stand Helper
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Oct 2016 - Mar 2017
• Assisting with set up and set down • Catering to exhibitors` needs during the event • Assisting with set up and set down • Catering to exhibitors` needs during the event
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The Walt Disney Company
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United States
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Entertainment Providers
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700 & Above Employee
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Digital Product Management, Intern
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Jun 2015 - Jun 2016
• Management of the EMEA App database and supporting processes including arranging and hosting regular communication with the Global (US) team via weekly calls. • Delivered effective sales pitch to storefronts by providing up to date information and polished sales materials. • Monitored and conducted assessment of the performance of key digital products across the business as well as carried out commercial assessments of projects going through the approval process. • Completed competitive analysis on other products in the market and presented opportunities for improvement. • Produced a number of monthly reports on a regular basis, using different analytical tools. Show less
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Bulgarian Maritime Administration
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Government Administration
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1 - 100 Employee
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Summer Intern
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Aug 2014 - Aug 2014
• System maintenance of the registers of ships, seafarers, ports and port operators in Bulgaria. • Facilitated my supervisor in her daily tasks, preparing specific reports and optimising current processes. • System maintenance of the registers of ships, seafarers, ports and port operators in Bulgaria. • Facilitated my supervisor in her daily tasks, preparing specific reports and optimising current processes.
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International Ballet Competition Varna
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Varna, Bulgaria
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Supervisor
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Jul 2014 - Jul 2014
• Developed leadership skills as a coordinator of the transport and rehearsals of over 150 international competitors and as a supervisor of a team of ten people performing ad hoc tasks. • Arranged the catering throughout the evening competitions and handled problems with the service of VIP guests. • Developed leadership skills as a coordinator of the transport and rehearsals of over 150 international competitors and as a supervisor of a team of ten people performing ad hoc tasks. • Arranged the catering throughout the evening competitions and handled problems with the service of VIP guests.
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Education
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Loughborough University
Bachelor of Science (BSc), Management Science -
High School of Mathematics
Diploma for Secondary Education, Mathematics and English -
Bright Futures Societies