Experience

fischerAppelt

• Germany
• Advertising Services
• 300 - 400 Employee

• Head of Digital Media

  • May 2019 - Present

  • Manage the Digital Media team, responsible for Programmatic and further Display channels as well as DOOH, CTV and Audio advertisement • Drive business development in relation to new customer acquisition (tenders; development of strategies as well as organization of operational work on pitches) and expansion of the portfolio of technology providers and further marketing partnerships • Lead the development and implementation of marketing strategies for existing customers (incl. media planning) • Conduct all campaign monitoring, optimization and reporting • Manage the work in the DSPs: DV360, Adform, Active Agent, Zemanta; Ad servers: Adition; DMPs: The ADEX; with other partners / providers: Outbrain, Vibrant Media, Opinary, JustPremium, Tabmo, Teads, SrceenOnDemand, Civey, etc.) Show less



Homeday GmbH

• Germany
• Real Estate
• 100 - 200 Employee

• Senior Display Manager

  • Dec 2018 - Apr 2019

  • Developed and implemented programmatic strategies (DSP: DV360; AdServer: DCM) • Co-managed Native campaigns (Tool: Brax; Providers: Taboola, Outbrain) and Social Media campaigns (Facebook via Smartly) • Analyzed and optimized all campaigns using data from the internal database, GA, and Tableau Reports • Developed and implemented programmatic strategies (DSP: DV360; AdServer: DCM) • Co-managed Native campaigns (Tool: Brax; Providers: Taboola, Outbrain) and Social Media campaigns (Facebook via Smartly) • Analyzed and optimized all campaigns using data from the internal database, GA, and Tableau Reports



spacedealer GmbH

• Germany
• Advertising Services
• 1 - 100 Employee

• • Oct 2017 - Nov 2018

  • Operational management of the Programmatic team and onboarding of new team members• Developed programmatic concepts and strategies for RTA implementation• Managed RTA campaigns in the DSPs and Social Media channels• Created cross-channel and DMP Audience campaigns• Set up Customer Journey Tracking• Created and implemented media plans• Performed project budget distribution, performance analysis and reporting including campaign dashboard creation• Coordinated with external partners for specific projects (e.g. private deals with publishers and technology providers) Show less

• • Sep 2016 - Sep 2017

  • Developed programmatic concepts and strategies for RTA implementation• Managed RTA campaigns in the DSPs and Social Media channels• Created cross-channel and DMP Audience campaigns• Set up Customer Journey Tracking• Created and implemented media plans• Performed project budget distribution, performance analysis and reporting including campaign dashboard creation• Coordinated with external partners for specific projects (e.g. private deals with publishers and technology providers) Show less



MainAd

• Italy
• Advertising Services
• 1 - 100 Employee

• Account Manager and Marketing Assistant

  • Apr 2014 - Aug 2016

  • Acquired and managed clients and publishers in European markets, mainly in Germany • Negotiated for deal conditions, developed individual client offers for various online campaign strategies • Worked on the ongoing campaign optimization in DSPs (Appnexus, Google AdExchange, MediaMath, Turn) • Assisted marketing team in the brand refresh process • Acquired and managed clients and publishers in European markets, mainly in Germany • Negotiated for deal conditions, developed individual client offers for various online campaign strategies • Worked on the ongoing campaign optimization in DSPs (Appnexus, Google AdExchange, MediaMath, Turn) • Assisted marketing team in the brand refresh process



Global Leads Group

• Germany
• Technology, Information and Internet
• 1 - 100 Employee

• Online Marketing Manager and Country Manager

  • Jul 2011 - Mar 2014

  • Managed a team responsible for the SEO and content management on the Russian platforms • Processed contracts and invoices for ad placements purchase • Managed a team responsible for the SEO and content management on the Russian platforms • Processed contracts and invoices for ad placements purchase



Masenergo Service Ltd.

• Moscow, Russian Federation

• Customer Service Manager

  • Sep 2008 - Jun 2011

  • Managed projects for UPS maintenance services, including creation of commercial offers and contracts • Oversaw expense, time and trip management documentation for the engineering team • Maintained primary accounting documentation using the software package 1C: Enterprise version 8 • Processed warranty service requests and supervised cooperation with regional service centers • Managed projects for UPS maintenance services, including creation of commercial offers and contracts • Oversaw expense, time and trip management documentation for the engineering team • Maintained primary accounting documentation using the software package 1C: Enterprise version 8 • Processed warranty service requests and supervised cooperation with regional service centers



MAS Elektronik AG

• Moscow, Russian Federation

• Sales Manager

  • Dec 2007 - Aug 2008

  • Conducted point-of-sale promotions of audio and video equipment • Arranged distribution of marketing materials among small market traders and big retailers across Russia • Conducted point-of-sale promotions of audio and video equipment • Arranged distribution of marketing materials among small market traders and big retailers across Russia