Experience

Rubic Finance

• United Arab Emirates
• Financial Services
• 1 - 100 Employee

• Chief Marketing Officer

  • May 2022 - Present



@ Crypto/ DeFi/ web3 projects

• Turkey/ Georgia

• Marketing Advisor

  • 2021 - 2022

  Consulting web3/ DeFi projects (rubic.exchange) on Marketing and Communications strategy - sizing business opportunity, product & target analysis (finding insights, value propositions, key messages), media and social strategy, building strong brands Consulting web3/ DeFi projects (rubic.exchange) on Marketing and Communications strategy - sizing business opportunity, product & target analysis (finding insights, value propositions, key messages), media and social strategy, building strong brands



Tsentsiper

• Russian Federation
• Design Services
• 1 - 100 Employee

• Business Design Director

  • 2019 - 2020



Fyodor Pavlov-Andreevich Studio

• Studio Director, Curator

  • 2018 - 2019

  Curated several solo and group artistic projects in Russia and abroad (Brave seven, Here and Now, 2018, Manezh, Moscow; Decorative Sacredness, Gazelli Art House, London, UK) Curated several solo and group artistic projects in Russia and abroad (Brave seven, Here and Now, 2018, Manezh, Moscow; Decorative Sacredness, Gazelli Art House, London, UK)



Visa

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• FIFA 2018 Marketing Lead, Senior Marketing Director

  • 2016 - 2017

  As Global Sponsorship Taskforce member developed global Visa sponsorship brand platform and Visual IdentityLed Visa Marketing strategy for FIFA Russia & CEMEA Centre of Excellence for Affluent marketing

• Head of Marketing, Senior Director

  • 2013 - 2016

  Contributed to the utmost goal of stimulating people to pay by Visa vs cash via:- communication at expanding touchpoints (transport, e-com, retailers, etc.), - co-promotions with banks & merchants (Aeroflot, McDonalds, etc),- Visa-led media campaigns.Managed a department of 10-13 people retaining key team members and adjusting the dept. structure to business needsAchievements: Marketing ROI improved 4 times; Brand Preference +17% in Q3FY16; Top 5 most creative advertiser 2014 (Sostav,AKAR); Best marketing in finance 2013 (Marketers Guild), Sochi campaign shortlisted for Webby awards Show less

• Brand Director

  • 2011 - 2013

  - Marketing strategy, communication development, Global (Olympic Games, FIFA) and local sponsorships activation, media-planning- Market research, competitor monitoring, consumer insights and brand analytics- Visa 2.0 global re-branding test country lead (LTF, brand platform, tagline)- People management (team of 5), budgeting, agency management Achievements: Changed marketing department structure, marketing plan (fewer but bigger), media deals improved by 30% (for $XXM budget); Top country globally in Brand equity 2013 Show less



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Marketing Manager

  • 2010 - 2011

  Brand Building Foods, Beverages - Responsibility for the Lipton brand P&L ($XXXM, over 50% of Unilever Foods turnover), Budgeting - Development & implementation of annual & long-term (3-5 years) marketing plans - Consumer research & insights, innovation projects (developing new brands and products) - Brand & business analysis, portfolio management, sales forecasting; pricing and distribution strategy - People management (4 direct reports); leadership of cross-functional teams Achievements: Reversed negative trend in market share, reaching the highest share levels ever, thanks to the new product USP and integrated marketing campaign with Pierce Brosnan Show less



Henkel

• Germany
• Manufacturing
• 700 & Above Employee

• Brand Marketing Manager

  • 2009 - 2010

  Management of all Cosmetics categories - hair care, styling, colorants, body, skin - over 15 brandsAchievements: Total Schwarzkopf styling strengthened #1 position and market share increased from 29% to 34% in 4 years; Developed marketing strategy for Belorussia and doubled investments into the business, which resulted in over 30% sales growth

• Senior Brand Manager

  • 2007 - 2010

  Hair styling category - 4 brands: Taft, Syoss styling, got2b, Gliss Kur styling



Schwarzkopf & Henkel

• Brand Manager

  • 2005 - 2006