101er

• May 2023 - Present

Member

• Feb 2023 - Present

Managing Director

• Sep 2021 - Present

Director, Business Development APAC, Media Solutions

• Mar 2020 - Aug 2021

Expedia Media Solutions offers access to the world’s travel advertising platform, powered by the most robust first-party data in the industry. Our team of digital marketing experts equip advertising partners with everything they need to connect, engage and convert travellers. My goal is to drive the Sales strategy for Expedia Media Solutions in Asia Pacific and I am responsible for the delivery of the Sales targets of Media Solutions in my region, a multi-millions dollars P&L. I lead, manage and coach a team of 6 field-based Business Development Managers, who are in charge of developing strategic partnerships and joint business plans with both direct advertisers (large tourism organisations) as well as with resellers (media agencies). Expedia Media Solutions is a transversal business unit that runs across all other functions in the organisation: my day-to-day involves aligning with relevant internal stakeholders from other sides of the business (brand, yield, product, supply, marketing, retail partnerships, strategy, government relations), firstly to identify joint opportunities and secondly to support our partners' growth via all possible levers Expedia can activate. Show less

Managing Director (Country Manager), South East Asia & Australia

• May 2017 - Mar 2020

Artefact is a digital marketing agency built with the needs of CMO's in mind. Founded by two ex-McKinsey consultants, Artefact is a unique combination of strategy consultants, data scientists and digital marketing experts supporting global brands in enabling data-driven use cases. After 3.5 successful years at Artefact Dubai, I was put in charge of the agency's new set up and expansion in APAC, owning the P&L of 4 countries (Singapore, Malaysia, Australia, Hong Kong). My main responsibilities involved: drive the go-to-market strategy for Artefact in the region, develop key partnerships with both clients and suppliers (Google, Facebook, The Trade Desk, Adara and others), hire the team from scratch and mentor them to achieve the company's vision and ambition for the region. Show less

Deputy Regional Head of Middle East and Asia

• Jan 2014 - Apr 2017

Having joined Artefact Dubai at its inception, I was in charge of driving the agency’s development and expansion in the Middle East from the ground up and in parallel I was also the key client lead for Emirates Airline global account. From the Dubai office, we managed clients of the likes of Emirates Airline, Nike, Estee Lauder, Accor Hotels, Samsung, Maserati, Hertz, Dubai Parks and Resorts, Standard Chartered, and others.

Client Partner

• May 2013 - Dec 2013

I was the primary contact and ultimate point of accountability for the digital acquisition strategy of Avis Budget EMEA and North America, leading 3 teams (PPC / SEO / Cross-channel) of Account Directors, 15 Account Managers/Executives, 1 Data Analyst.

Account Director

• Jul 2010 - Apr 2013

As Account Director, I defined the long term Paid Media strategy for Avis Budget EMEA across 30 markets/2 brands (8-figures yearly investment), leading a team of 1 Senior Account Manager, 8 Account Managers/Executives + 2 Data Analysts.One of my biggest achievements was the development with my data team of a keyword optimisation model that feeds client’s fleet availability data at keyword level, to maximise spend and efficiency. I was awarded the 'Big Thinker' award by Google as a recognition of the sophistication of this data optimisation model. Show less

Account Manager

• Feb 2009 - Jun 2010

Marketing Assistant

• Oct 2007 - Oct 2008

Assistant Product Marketing Manager

• Apr 2007 - Aug 2007

Internship Internship