The secret to selling the dream… Let’s say you’ve already made a case your donors will love. You have a worthy project and you’ve identified--literally or figuratively--a prospect with means. How do you connect the two in a way that produces a sizable gift? Or you have a government compliance mailing… a political campaign of measurable importance against seemingly impossible odds? Think as if your problem was already solved. After hearing that Elena once saved a political candidate $40,000 with a simple design tweak that didn’t compromise a penny of messaging, I made the long drive to her office in Santa Ana to see what I could learn. Within 22 minutes, it was clear Elena Martinez is among a small handful of the grandmasters of American non-profit mailers. She whipped out real-life stories that had my mind spinning. I came away knowing when to cast aside normal fundraising conventions. What are her secrets to making mail work? Elena combines advice you can use today with insights that will guide your charitable and political mailings for the foreseeable future. The very term ‘altruism’ would mean less without her influence.

The secret to selling the dream… Let’s say you’ve already made a case your donors will love. You have a worthy project and you’ve identified--literally or figuratively--a prospect with means. How do you connect the two in a way that produces a sizable gift? Or you have a government compliance mailing… a political campaign of measurable importance against seemingly impossible odds? Think as if your problem was already solved. After hearing that Elena once saved a political candidate $40,000 with a simple design tweak that didn’t compromise a penny of messaging, I made the long drive to her office in Santa Ana to see what I could learn. Within 22 minutes, it was clear Elena Martinez is among a small handful of the grandmasters of American non-profit mailers. She whipped out real-life stories that had my mind spinning. I came away knowing when to cast aside normal fundraising conventions. What are her secrets to making mail work? Elena combines advice you can use today with insights that will guide your charitable and political mailings for the foreseeable future. The very term ‘altruism’ would mean less without her influence.

The secret to selling the dream… Let’s say you’ve already made a case your donors will love. You have a worthy project and you’ve identified--literally or figuratively--a prospect with means. How do you connect the two in a way that produces a sizable gift? Or you have a government compliance mailing… a political campaign of measurable importance against seemingly impossible odds? Think as if your problem was already solved. After hearing that Elena once saved a political candidate $40,000 with a simple design tweak that didn’t compromise a penny of messaging, I made the long drive to her office in Santa Ana to see what I could learn. Within 22 minutes, it was clear Elena Martinez is among a small handful of the grandmasters of American non-profit mailers. She whipped out real-life stories that had my mind spinning. I came away knowing when to cast aside normal fundraising conventions. What are her secrets to making mail work? Elena combines advice you can use today with insights that will guide your charitable and political mailings for the foreseeable future. The very term ‘altruism’ would mean less without her influence.