Elena Labutina

Conversion Optimization Specialist (CRO strategist), IT Product Manager at Dynatech Latvia
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Contact Information
us****@****om
(386) 825-5501
Location
Riga, Latvia, LV
Languages
  • English Professional working proficiency
  • Spanish Elementary proficiency
  • Latvian Limited working proficiency
  • Russian Native or bilingual proficiency

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Janis Riekstins

I had the pleasure of witnessing Elena's exceptional ability to bridge the gap between stakeholders, designers, and developers. Not only did she excel as a CRO specialist, but she also seamlessly transitioned into the role of a product owner, taking on new responsibilities and ensuring effective communication between the development team and business domain owners. Elena played a pivotal role in changing the stakeholders' mindset and streamlining our development process. What sets Elena apart is her open-mindedness toward new ideas and solutions. In addition to her technical prowess, Elena's interpersonal skills, work ethic, and attention to detail are truly outstanding. She fosters a collaborative work environment, bringing out the best in her colleagues and ensuring a harmonious atmosphere. Overall, I highly recommend Elena for her remarkable ability to bridge gaps, facilitate effective communication, and drive successful outcomes. Her competence, technical and design understanding, as well as her exceptional interpersonal skills, make her an invaluable asset to any team.

Vladislav Tihomirov

I highly recommend Elena for her exceptional expertise in conversion analysis, website optimization, and product management. Throughout our time working together, Elena has consistently impressed me with her deep understanding of target audience analysis, user behavior analysis, and funnel setup. Her ability to generate actionable insights and recommendations for enhancing user interaction is remarkable, and her proficiency in A/B and MVT testing, as well as competitive analysis, has led to significant improvements in our organization's digital presence and user experience. Elena's talent for organizing collaboration with the UX team and leveraging analytics tools like GA4, Google Ads, and Looker has been instrumental in driving data-driven decision-making and optimizing campaigns. As an IT Product Owner, Elena excels in orchestrating collaboration between cross-functional teams using Agile methodologies, and her market analysis and segmentation skills have allowed us to identify and capitalize on new opportunities aligned with our business strategy. Moreover, Elena's communication, collaboration, and leadership qualities make her a valuable asset to any team. I have full confidence in Elena's abilities and recommend her wholeheartedly.

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Credentials

  • Get Your Product Used: Adoption and Appropriation
    Interaction Design Foundation (IxDF)
    Jul, 2023
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Jul, 2023
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Jul, 2023
    - Nov, 2024
  • Google Mobile Sites Certification
    Google
    Jul, 2023
    - Nov, 2024
  • Google Ads Display, Measurement, Video, Apps, Shopping Ads Certification
    Skillshop Google
    Jan, 2021
    - Nov, 2024
  • Yandex.Direct Specialist
    Yandex
    Jan, 2020
    - Nov, 2024
  • The basics of Google Ads
    Google Academy for Ads
    Jan, 2019
    - Nov, 2024
  • Cambridge Business English Qualifications
    University of Cambridge

Experience

    • Latvia
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Conversion Optimization Specialist (CRO strategist), IT Product Manager
      • Mar 2021 - Present

      CRO Strategist: Conversion analysis and optimization, target audience analysis, website improvement, funnel setup, user path analysis, user behavior analysis, and generating recommendations for enhancing interaction. A/B and MVT testing, competitive analysis. Organizing collaboration with the UX team to gather user data. Analytics: GA4, Google Ads, Looker. Managing the process of analytics configuration and data verification in Google Analytics, Google Ads (via GTM), Looker. IT Product Owner: Orchestrating collaboration between UX/UI, developer, and analyst teams using Agile methodologies and stakeholder engagement. Managing the development/redevelopment process of lead generation websites. Forecasting and report creation. Developing product and customer acquisition strategies. Creating roadmaps and aligning product vision with market needs and business strategy. Market analysis and segmentation. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Marketing Project Manager
      • Apr 2019 - Present

      - Market demand and potential analysis. Competitor and target audience analysis. - Funnel and user path analysis. - Development of promotion strategies. - Conversion analysis and optimization. - Wireframe preparation. - Website creation using website builders with code customization: Tilda, Wix, UKit, Unbounce. CMS WordPress, Shopify. - Selection of keywords for organic and paid traffic. Setup and monitoring of PPC advertising. - SEO optimization. Preparation of SEO texts - Analytics setup, using GTM. Tracking setup in GA, GAds. - SMM: creation and design of Facebook and Instagram profiles, preparation of posts, hashtags, and images, effectiveness analysis. Creation of a store on the Facebook platform. Targeting. - Optimization recommendations for various projects. Show less

    • Marketing Research Specialist
      • Jan 2007 - Nov 2022

      - Conducted market research in various sectors including the automotive market, educational services and business education, fuel market, wood processing market, electric and thermal energy market, insurance market, and robotics market in Russia. - Conducted market analysis for multiple service-oriented enterprises in Europe and the United States. - Conducted consumer behavior research specifically in banking services and medical centers. - Conducted market research in various sectors including the automotive market, educational services and business education, fuel market, wood processing market, electric and thermal energy market, insurance market, and robotics market in Russia. - Conducted market analysis for multiple service-oriented enterprises in Europe and the United States. - Conducted consumer behavior research specifically in banking services and medical centers.

  • Simourg SIA
    • Riga, Latvia
    • Project Manager
      • Sep 2017 - Sep 2020

      Development of product strategy. Participation in product promotion activities. Configuration of software products based on client requirements. Training users on the fundamentals of Business Process Automation (BPA) and Business Process Model and Notation (BPMN). User training on product operation and usage Development of product strategy. Participation in product promotion activities. Configuration of software products based on client requirements. Training users on the fundamentals of Business Process Automation (BPA) and Business Process Model and Notation (BPMN). User training on product operation and usage

    • Croatia
    • Mechanical Or Industrial Engineering
    • 1 - 100 Employee
    • Economic Security Analyst
      • May 2013 - May 2017

      Market analysis and forecasting, risk management, recommendations for ensuring economic security Market analysis and forecasting, risk management, recommendations for ensuring economic security

    • Lecturer at the Department of Management and Marketing
      • Sep 2013 - Jun 2016

      Lecturer in Market Analysis and Forecasting, Marketing Communications, International Management and Marketing, International Business, and Corporate Social Responsibility. I have published articles in Higher Attestation Commission journals on strategic management, marketing, and lean production in the energy sector. I have also conducted research for my dissertation on "Assessment of the Socio-Economic Development of the Energy Complex in the Russian Federation." Lecturer in Market Analysis and Forecasting, Marketing Communications, International Management and Marketing, International Business, and Corporate Social Responsibility. I have published articles in Higher Attestation Commission journals on strategic management, marketing, and lean production in the energy sector. I have also conducted research for my dissertation on "Assessment of the Socio-Economic Development of the Energy Complex in the Russian Federation."

    • Head of Department, Lecturer
      • May 2009 - Jan 2015

      Development of promotion and pricing strategies for the department, implementation of promotional activities according to the marketing plan, market and competitor analysis, instructional support for the learning process, management of accounts receivable. Lecturer in Marketing, Marketing Research, Consumer Behavior, Organizational Behavior, Corporate Culture, Cross-cultural Management. Development of promotion and pricing strategies for the department, implementation of promotional activities according to the marketing plan, market and competitor analysis, instructional support for the learning process, management of accounts receivable. Lecturer in Marketing, Marketing Research, Consumer Behavior, Organizational Behavior, Corporate Culture, Cross-cultural Management.

Education

  • Perm National Research Polytechnic University (PSTU)
    Master's degree, Marketing
    2005 - 2010
  • Netology
    Yandex.Direct. Google Ads
    2019 - 2019
  • Codeacademy
    HTML, CSS, Javascript, SQL
    2019 - 2019
  • MaEd
    Digital marketing
    2019 - 2019
  • TexTerra
    Digital Marketing
    2018 - 2018
  • Simourg Ltd
    BPMN 2.0. Optimization and automation of business processes
    2017 - 2017
  • Vysoká škola ekonomická v Praze
    Innovation management
    2013 - 2013
  • Vysoká škola ekonomická v Praze
    Innovation management and marketing
    2011 - 2011

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