Elena Krasheninnikova

Data Science Manager at BBVA AI Factory
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Contact Information
us****@****om
(386) 825-5501
Location
ES
Languages
  • Russian Native or bilingual proficiency
  • Spanish Full professional proficiency
  • English Professional working proficiency

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Credentials

  • Professional Scrum Product Owner I
    Scrum.org
    Jul, 2021
    - Nov, 2024
  • Professional Scrum with Kanban I
    Scrum.org
    May, 2021
    - Nov, 2024
  • Digital Product Manager Certificate
    The Hero Camp
    Apr, 2020
    - Nov, 2024
  • Deep Learning Summer School
    IRDTA
    Jul, 2019
    - Nov, 2024
  • Machine Learning Summer School
    MLSS 2018 Committee
    Jun, 2018
    - Nov, 2024
  • Developing Data Products
    Coursera
    Jul, 2017
    - Nov, 2024
  • Certificate of Completion - Data Science and Data Engineering Bootcamp
    Data Science Dojo
    Jul, 2017
    - Nov, 2024
  • Bayesian Machine Learning in Python: A/B Testing
    Udemy
    Jun, 2017
    - Nov, 2024
  • Practical Machine Learning
    Coursera
    Jan, 2017
    - Nov, 2024
  • Regression Models
    Coursera
    Oct, 2016
    - Nov, 2024
  • Statistical Inference
    Coursera
    Jul, 2016
    - Nov, 2024
  • Reproducible Research
    Coursera
    Jun, 2016
    - Nov, 2024
  • Exploratory Data Analysis
    Coursera
    Mar, 2016
    - Nov, 2024
  • Getting and Cleaning Data
    Coursera
    Feb, 2016
    - Nov, 2024
  • R Programming
    Coursera
    Nov, 2015
    - Nov, 2024
  • The Data Scientist’s Toolbox
    Coursera
    Oct, 2015
    - Nov, 2024
  • Diploma of Spanish as a foreign language (C2 level)
    Instituto Cervantes
    Feb, 2011
    - Nov, 2024
  • Certificate of participation in training course for youth workers on promoting human rights education and intercultural learning in working with Russian speaking communities
    European Youth Foundation of the Council of Europe and the EU Youth in Action program
    Aug, 2008
    - Nov, 2024

Experience

    • Spain
    • Banking
    • 1 - 100 Employee
    • Data Science Manager
      • Jul 2021 - Present

    • Expert Data Scientist & Product Owner
      • Oct 2019 - Present

    • Spain
    • Telecommunications
    • 300 - 400 Employee
    • Senior Data Scientist & Team Lead
      • Jan 2018 - Oct 2019

      Ikusi is a company with over 40 years of industry experience, offering several mature solutions for the airport sector and smart cities. One of the current strategies is focused on endowing ikusi solutions with data science based functionalities. I am leading this line within the company. ➔ Product Owner of Data Science & Big Data team (Scrum, Jira). One of its objectives is to build a corporate platform for advanced analytics with its data lake, tools and big data technologies. ➔ Leading several data science projects: - Purchasing categorizer and market basket analysis for the marketing and commercial area of airports. - Prediction of bicycle availability at the city’s municipal bike service for our urban platform. - Parking occupancy prediction for our urban platform. - Flight linker: A tool that allows the airport to link arrival flights with departure flights in tactical planning stage. ➔ Participating in the technical part of several projects: - Monitoring passenger flows in the airport terminal through facial recognition. - Optimization of stand allocation in airports. ➔ Supervisor of PhD student within Industrial Doctorate in collaboration with Tecnalia and University of the Basque Country.

    • Spain
    • Banking
    • 1 - 100 Employee
    • Data Scientist
      • Jun 2014 - Jan 2018

      ➔ Acting as a data scientist for Customer Analytics Team working on several projects: - Digital Onboarding: Segmentation of new digital clients of the bank using their data from social networks to propose personalized onboarding (Python, Hive, Impala, bash). - Pricing Strategy Optimization: A methodology to find a pricing strategy for customers to maximize revenue and retention, developed for home insurance renewal portfolio (R, bash). - Value Enterprises: The first piece of a tool to support the commercial management of small and medium-sized enterprises (R, Hive, Impala). - Digital Sales: Advance analysis of customer journey in BBVA (R, Hive, Impala, Tableau). - Bayesian A/B Testing: A tool created for digital sales department to improve methodology of A/B Testing on the web and app of BBVA (Python, Hive, Impala, Tableau). ➔ Coordinator of the monthly Data Science Meetups, a virtual meeting to exchange ideas about the application of data science to BBVA projects in different business units and countries. ➔ Tutor and mentor for BBVA employees of the internal educational program “From Data Miner to Data Scientist”, which helps to learn new tools and fundamentals of machine learning. Practitioners included the executive team, and the people who use data-driven decisions. ➔ Research project in collaboration with Universidad Carlos III: Reinforcement learning for pricing strategy optimization in the insurance industry.

    • Spain
    • Banking
    • 700 & Above Employee
    • Analyst
      • Apr 2013 - Apr 2014

      Contact Center Solution Delivery Omnichannel and Digital Technologies − Business - requirements reception − Requirements analysis and preparation of functional and technical solutions of the project − Solution development − Module testing, integrated testing, high-availability and stress testing − Incident tracking in development and integrated testing environments − Product release and incident monitoring Contact Center Solution Delivery Omnichannel and Digital Technologies − Business - requirements reception − Requirements analysis and preparation of functional and technical solutions of the project − Solution development − Module testing, integrated testing, high-availability and stress testing − Incident tracking in development and integrated testing environments − Product release and incident monitoring

Education

  • Universidad Politécnica de Madrid
    Master's Degree in Networks and Telematic Services Engineering
    2012 - 2013
  • Universidad de Alcalá
    Master in Professional Development
    2013 - 2014
  • Peoples’ Friendship University of Russia
    Master's Degree in Applied Mathematics and Informatics, Infocommunications Management and Intelligent Systems
    2010 - 2012
  • Peoples’ Friendship University of Russia
    Bachelor’s Degree in Applied Mathematics and Informatics, cum laude
    2005 - 2010
  • Peoples’ Friendship University of Russia
    Consultant - ­interpreter from the Spanish language into Russian in natural science specialities, cum laude
    2005 - 2010

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