Elena Gritsenko

Director Digital International at OMD Germany
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Contact Information
us****@****om
(386) 825-5501
Location
Düsseldorf, North Rhine-Westphalia, Germany, DE

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Credentials

  • Strategist Curriculum
    The Trade Desk
    Jun, 2019
    - Nov, 2024
  • EF SET Certificate C2 Proficient
    EF English First
    May, 2019
    - Nov, 2024
  • Practitioner Curriculum
    The Trade Desk
    Mar, 2019
    - Nov, 2024
  • Professional Curriculum
    The Trade Desk
    Mar, 2019
    - Nov, 2024
  • Advanced Google Analytics
    Google Digital Academy (Skillshop)
    Feb, 2021
    - Nov, 2024
  • Introduction to Data Studio
    Google Digital Academy (Skillshop)
    Feb, 2021
    - Nov, 2024
  • LinkedIn Marketing Solutions Fundamentals
    LinkedIn
    Jul, 2021
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google Digital Academy (Skillshop)
    Feb, 2021
    - Nov, 2024
  • Google Campaign Manager Certification
    Google Digital Academy (Skillshop)
    Feb, 2021
    - Nov, 2024

Experience

    • Germany
    • Advertising Services
    • 300 - 400 Employee
    • Director Digital International
      • Nov 2019 - Present

    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • Team Lead
      • Jan 2018 - Nov 2019

      - Team leadership (6 direct reports) and motivation via timely identification of KPIs, projects and individual areas of development via constant progress evaluation, constructive feedback sessions and establishment of self-run/advisory model - resources planning and optimization via continuous assessment of work streams, prioritization of projects flow and efficient allocation of human resources based on availability and capacity - establishment of trustful partner relationships with the client and various external partners to conduct short-term mutually beneficial projects and ensure long-term company value and image - end-to-end business solutions integration including digital operational expertise in programmatic, e-commerce, social and influencer marketing - multi-media strategies creation based on extensive consumer and deep business understanding, media budget planning and execution - data strategy development and execution of data based digital campaigns, incl. optimization, analytics, reporting - in-depth qualitative analysis of advertising campaigns, competitive environment, market landscape and dynamics for further brands development Show less

    • Germany
    • Advertising Services
    • 100 - 200 Employee
    • Supervisor
      • Feb 2015 - Dec 2017

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Senior Communication Manager
      • Apr 2008 - Jan 2015

Education

  • Peoples’ Friendship University of Russia
    Master's degree, Government and municipal management
    2005 - 2011

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