Elena Gritsenko
Director Digital International at OMD Germany- Claim this Profile
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Bio
Credentials
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Strategist Curriculum
The Trade DeskJun, 2019- Nov, 2024 -
EF SET Certificate C2 Proficient
EF English FirstMay, 2019- Nov, 2024 -
Practitioner Curriculum
The Trade DeskMar, 2019- Nov, 2024 -
Professional Curriculum
The Trade DeskMar, 2019- Nov, 2024 -
Advanced Google Analytics
Google Digital Academy (Skillshop)Feb, 2021- Nov, 2024 -
Introduction to Data Studio
Google Digital Academy (Skillshop)Feb, 2021- Nov, 2024 -
LinkedIn Marketing Solutions Fundamentals
LinkedInJul, 2021- Nov, 2024 -
Google Analytics Individual Qualification
Google Digital Academy (Skillshop)Feb, 2021- Nov, 2024 -
Google Campaign Manager Certification
Google Digital Academy (Skillshop)Feb, 2021- Nov, 2024
Experience
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OMD Germany
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Germany
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Advertising Services
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300 - 400 Employee
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Director Digital International
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Nov 2019 - Present
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TwentyFive. Communications GmbH & Co. KG
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Germany
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Advertising Services
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1 - 100 Employee
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Team Lead
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Jan 2018 - Nov 2019
- Team leadership (6 direct reports) and motivation via timely identification of KPIs, projects and individual areas of development via constant progress evaluation, constructive feedback sessions and establishment of self-run/advisory model - resources planning and optimization via continuous assessment of work streams, prioritization of projects flow and efficient allocation of human resources based on availability and capacity - establishment of trustful partner relationships with the client and various external partners to conduct short-term mutually beneficial projects and ensure long-term company value and image - end-to-end business solutions integration including digital operational expertise in programmatic, e-commerce, social and influencer marketing - multi-media strategies creation based on extensive consumer and deep business understanding, media budget planning and execution - data strategy development and execution of data based digital campaigns, incl. optimization, analytics, reporting - in-depth qualitative analysis of advertising campaigns, competitive environment, market landscape and dynamics for further brands development Show less
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EssenceMediacom Germany
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Germany
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Advertising Services
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100 - 200 Employee
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Supervisor
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Feb 2015 - Dec 2017
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MediaCom
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United Kingdom
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Advertising Services
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700 & Above Employee
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Senior Communication Manager
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Apr 2008 - Jan 2015
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Education
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Peoples’ Friendship University of Russia
Master's degree, Government and municipal management