Elena Fomina
Senior Team Lead B2B Marketing at Tradebyte- Claim this Profile
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English Professional working proficiency
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Russian Native or bilingual proficiency
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French Elementary proficiency
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Bio
Alina Ivanova-Skriabina
Elena showed me a vision of the ideal Strategy Director. I had the pleasure of working with Elena in one team for over a year. I always admired how great she developed strategies for key agency clients as well as for new business. She is a true professional in her field: she delivered omnichannel communication planning for global brands with a strong strategic vision in media, digital and creative. Her valuable insights on the audience and digital instruments helped our creative team to come up with stronger ideas. Moreover, we brainstormed a lot together with her team on various projects, and it was pure joy. She's always willing to share her wide breadth of knowledge and do it in a calm manner. I can only offer my highest recommendations for Elena, she would be a valuable asset to any team! I hope to work with Elena again one day :)
Alexander Makarovsky
My time in Mindshare was to a large extent brightened by collaboration with Lena for numerous reasons. First is her confidence starting from knowing exactly what to do for each particular brief challenge and ending with presentation and public speaking skills. Second is true professionalism shown through excellent strategic planning, profound knowledge of frameworks, research and analytics methodologies and basically everything required for digital expert. Third – teamwork and collaboration, allowing to get the best result for everyone – Agency, Client and her teammates. We have been dealing with vast variety of disciplines: portfolio ORM strategies, Data approaches, creative briefs, ecosystems development – for all of those Lena shown the highest level of expertise, bringing Clients unconventional but at the same time simple and clear solutions build on solid logics, goal-setting and research. Having Lena on board would definitely reinforce a team willing to succeed in digital marketing and beyond.
Alina Ivanova-Skriabina
Elena showed me a vision of the ideal Strategy Director. I had the pleasure of working with Elena in one team for over a year. I always admired how great she developed strategies for key agency clients as well as for new business. She is a true professional in her field: she delivered omnichannel communication planning for global brands with a strong strategic vision in media, digital and creative. Her valuable insights on the audience and digital instruments helped our creative team to come up with stronger ideas. Moreover, we brainstormed a lot together with her team on various projects, and it was pure joy. She's always willing to share her wide breadth of knowledge and do it in a calm manner. I can only offer my highest recommendations for Elena, she would be a valuable asset to any team! I hope to work with Elena again one day :)
Alexander Makarovsky
My time in Mindshare was to a large extent brightened by collaboration with Lena for numerous reasons. First is her confidence starting from knowing exactly what to do for each particular brief challenge and ending with presentation and public speaking skills. Second is true professionalism shown through excellent strategic planning, profound knowledge of frameworks, research and analytics methodologies and basically everything required for digital expert. Third – teamwork and collaboration, allowing to get the best result for everyone – Agency, Client and her teammates. We have been dealing with vast variety of disciplines: portfolio ORM strategies, Data approaches, creative briefs, ecosystems development – for all of those Lena shown the highest level of expertise, bringing Clients unconventional but at the same time simple and clear solutions build on solid logics, goal-setting and research. Having Lena on board would definitely reinforce a team willing to succeed in digital marketing and beyond.
Alina Ivanova-Skriabina
Elena showed me a vision of the ideal Strategy Director. I had the pleasure of working with Elena in one team for over a year. I always admired how great she developed strategies for key agency clients as well as for new business. She is a true professional in her field: she delivered omnichannel communication planning for global brands with a strong strategic vision in media, digital and creative. Her valuable insights on the audience and digital instruments helped our creative team to come up with stronger ideas. Moreover, we brainstormed a lot together with her team on various projects, and it was pure joy. She's always willing to share her wide breadth of knowledge and do it in a calm manner. I can only offer my highest recommendations for Elena, she would be a valuable asset to any team! I hope to work with Elena again one day :)
Alexander Makarovsky
My time in Mindshare was to a large extent brightened by collaboration with Lena for numerous reasons. First is her confidence starting from knowing exactly what to do for each particular brief challenge and ending with presentation and public speaking skills. Second is true professionalism shown through excellent strategic planning, profound knowledge of frameworks, research and analytics methodologies and basically everything required for digital expert. Third – teamwork and collaboration, allowing to get the best result for everyone – Agency, Client and her teammates. We have been dealing with vast variety of disciplines: portfolio ORM strategies, Data approaches, creative briefs, ecosystems development – for all of those Lena shown the highest level of expertise, bringing Clients unconventional but at the same time simple and clear solutions build on solid logics, goal-setting and research. Having Lena on board would definitely reinforce a team willing to succeed in digital marketing and beyond.
Alina Ivanova-Skriabina
Elena showed me a vision of the ideal Strategy Director. I had the pleasure of working with Elena in one team for over a year. I always admired how great she developed strategies for key agency clients as well as for new business. She is a true professional in her field: she delivered omnichannel communication planning for global brands with a strong strategic vision in media, digital and creative. Her valuable insights on the audience and digital instruments helped our creative team to come up with stronger ideas. Moreover, we brainstormed a lot together with her team on various projects, and it was pure joy. She's always willing to share her wide breadth of knowledge and do it in a calm manner. I can only offer my highest recommendations for Elena, she would be a valuable asset to any team! I hope to work with Elena again one day :)
Alexander Makarovsky
My time in Mindshare was to a large extent brightened by collaboration with Lena for numerous reasons. First is her confidence starting from knowing exactly what to do for each particular brief challenge and ending with presentation and public speaking skills. Second is true professionalism shown through excellent strategic planning, profound knowledge of frameworks, research and analytics methodologies and basically everything required for digital expert. Third – teamwork and collaboration, allowing to get the best result for everyone – Agency, Client and her teammates. We have been dealing with vast variety of disciplines: portfolio ORM strategies, Data approaches, creative briefs, ecosystems development – for all of those Lena shown the highest level of expertise, bringing Clients unconventional but at the same time simple and clear solutions build on solid logics, goal-setting and research. Having Lena on board would definitely reinforce a team willing to succeed in digital marketing and beyond.
Credentials
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Situational Leadership
The Ken Blanchard CompaniesJul, 2021- Nov, 2024 -
WPP Mini MBA - Growing & Winning Business
WPPFeb, 2019- Nov, 2024
Experience
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Tradebyte
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Germany
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IT Services and IT Consulting
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200 - 300 Employee
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Senior Team Lead B2B Marketing
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Oct 2022 - Present
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Mindshare
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United Kingdom
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Advertising Services
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700 & Above Employee
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Strategy Director
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Mar 2017 - May 2022
• Led full cycle of annual brand & campaign planning: from translating data into actionable insights and business opportunities to crafting winning ideas and activation plans across all marketing funnel • Developed and oversaw execution of channel-specific strategies (Digital, Content, Social media, Influencers, Data, CRM, SEO & SEA, Reputation)• Championed measurement & analytical excellence (audience analysis and competitors research, campaign effectiveness and optimization, digital analytics, social media listening)• Fostered development of strategy & analytics team while building collaborative and open culture across wider teamAchievements:• Set up strategy & analytics department, workflow and team in Content+ (newly launched full-service digital marketing business unit in Mindshare)• Doubled agency revenue with new business wins, win rate in pitches - 65%• Crafted & implemented 350+ marketing campaigns for global brands driving significant impact across sales & brand goals • Boosted level of expertise in digital of client's team by 23% with yearly bespoke educational digital capabilities program Show less
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Strategy Group Head
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Mar 2017 - Sep 2019
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Zenith
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United Kingdom
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Advertising Services
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700 & Above Employee
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Senior Media Planner
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Oct 2015 - Aug 2016
• Developed omnichannel media strategies for L’Oreal Paris• Planned, leaded & executed brand campaigns in offline and online media (up to 50 campaigns a year in 4 product categories)• Acquired vast practical experience in digital (planning, campaign execution in social & video, web analytics, social media listening)
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Media Planner
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Jul 2014 - Oct 2015
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Initiative
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United States
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Advertising Services
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700 & Above Employee
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Media Planner
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Aug 2013 - Jun 2014
Media strategy, planning and execution for Unilever (Clear, Timotei, Toni&Guy, TIGI) Media strategy, planning and execution for Unilever (Clear, Timotei, Toni&Guy, TIGI)
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Education
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Russian State University for the Humanities
Specialist, State and municipal management