Experience

RELIFE Company

• Italy
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Head of Sales and Marketing manager

  • Aug 2022 - Present

• Sr Marketing Manager Dermatologia e Medicina Estetica

  • Nov 2021 - Present

  • Marketing organizational structure Reshaping and Assessment on strategic role definition and cross-functional rebalancing• Priorities definition for Dermatology & Aesthetic Medicine business, managing a wide portfolio (more than 10 Brands)• New business model implementation: Go to e-commerce market strategy evaluation and points of sales activation• Strategic new asset assessment in close collaboration with Corporate departments



AbbVie

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Sr Marketing Manager Allergan Aesthetics

  • May 2020 - Dec 2021



Allergan

• Pharmaceutical Manufacturing
• 700 & Above Employee

• Sr Marketing Manager

  • Oct 2019 - May 2020

• Marketing Manager

  • Oct 2018 - Oct 2019

  Key Accountabilities in Medical Aesthetics Business:• Input into annual targets setting process and on-going forecast• Support the Business Unit Director to cross-portfolio Go to market strategy development• Market Definition update to assess expansion opportunities • Brand plan development from a customer-centric perspective• Digital/social media strategy development focusing on consumer activation• Lead launch strategy and plan for a new medical device (injectable filler) • Frequent interaction with international team to contribute to innovation, strategy and lead execution in the country



Allergan

• Pharmaceutical Manufacturing
• 700 & Above Employee

• Product Manager Eye Care

  • Jun 2017 - May 2018

  • Input to glaucoma portfolio priority definition• Loss of exclusivity scenarios simulation• Ensure in country promotional budgets deliver commercial impact• Lead the planning and implementation for specific customer educational program • Develop and manage relationships with Scientific Societies and KOLs • Monitor local competitor activities and ensure local organization are kept up to date• Develop promotional materials in line with country marketing strategy

• Product Manager Speciality Care

  • Apr 2016 - Sep 2017

  • Product’s Launch • Development of a Multichannel Program in order to increase the frequency on target customer and spread the promotional and scientific messages • Work with international team to contribute to innovation, strategy and lead execution in the country• Provide monthly updates to business review and monitor market performance



Bayer

• Chemical Manufacturing
• 700 & Above Employee

• Product Manager Oncology

  • Jan 2014 - Apr 2016

  Support the Business Unit in new product’s launch:- Development of brand plans, product strategies and tactical implementation - Monitor and evaluate competitive products and marketplace dynamics- Work closely with Market Access dept. and Sales Force in order to ensure the product’s access to national and local level- Prepare and review promotional materials and coordinate educational initiatives cooperating with Medical dept.- Organize expert meeting and symposia at national congresses- Elaborate montlhy reports for direction- Support to the preparation of Mock Negotiation to ensure product's reimbursement - Develop and manage relationships with the OLs and patient advocacy organizations- Interact with HQ- Field ForceTraining

• Internship in Marketing

  • Jun 2013 - Dec 2013

  - Sell in/sell out analysis- Budget planning- Organization of key centers meetings- Business plan elaboration



Farmacia privata

• Pharmacist

  • Jul 2012 - Oct 2012