Elena DEMINA
DIGITAL MARKETING MANAGER at TALIVERA- Claim this Profile
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Français Native or bilingual proficiency
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Russe Native or bilingual proficiency
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Anglais Full professional proficiency
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Polonais Elementary proficiency
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Allemand Elementary proficiency
Topline Score
Bio
Franck Leprodhomme
Elena is a highly motivated and organized person with superior attention to detail. I've worked with her on a charity project, and she provided excellent dialogue with all members of our group while developing it. Elena is full of energy and passion for creative work. She has a constant stream of ideas, and she is willing to work and learn and improve constantly. The ultimate team player, extremely compassionate, bright, and willing to go the extra mile for the good of the business. She would make a great addition to anyone's team.
LinkedIn User
I worked with Elena in her Animation & Hosting team during several years. Elena is a multi-talented individual who was able to handle different kind of issues with a high professionalism. Her ability to easily run different projects simultaneously made a drastic difference in the productivity of our team. Elena is committed to making the very best of every task she was asked to do. She always knew how to unite the team in bad & good times, she was the one who reinforce the links between us. Elena always kept calm and faced any problem with courage. We could always count on her and speak to her if we had any trouble.
Franck Leprodhomme
Elena is a highly motivated and organized person with superior attention to detail. I've worked with her on a charity project, and she provided excellent dialogue with all members of our group while developing it. Elena is full of energy and passion for creative work. She has a constant stream of ideas, and she is willing to work and learn and improve constantly. The ultimate team player, extremely compassionate, bright, and willing to go the extra mile for the good of the business. She would make a great addition to anyone's team.
LinkedIn User
I worked with Elena in her Animation & Hosting team during several years. Elena is a multi-talented individual who was able to handle different kind of issues with a high professionalism. Her ability to easily run different projects simultaneously made a drastic difference in the productivity of our team. Elena is committed to making the very best of every task she was asked to do. She always knew how to unite the team in bad & good times, she was the one who reinforce the links between us. Elena always kept calm and faced any problem with courage. We could always count on her and speak to her if we had any trouble.
Franck Leprodhomme
Elena is a highly motivated and organized person with superior attention to detail. I've worked with her on a charity project, and she provided excellent dialogue with all members of our group while developing it. Elena is full of energy and passion for creative work. She has a constant stream of ideas, and she is willing to work and learn and improve constantly. The ultimate team player, extremely compassionate, bright, and willing to go the extra mile for the good of the business. She would make a great addition to anyone's team.
LinkedIn User
I worked with Elena in her Animation & Hosting team during several years. Elena is a multi-talented individual who was able to handle different kind of issues with a high professionalism. Her ability to easily run different projects simultaneously made a drastic difference in the productivity of our team. Elena is committed to making the very best of every task she was asked to do. She always knew how to unite the team in bad & good times, she was the one who reinforce the links between us. Elena always kept calm and faced any problem with courage. We could always count on her and speak to her if we had any trouble.
Franck Leprodhomme
Elena is a highly motivated and organized person with superior attention to detail. I've worked with her on a charity project, and she provided excellent dialogue with all members of our group while developing it. Elena is full of energy and passion for creative work. She has a constant stream of ideas, and she is willing to work and learn and improve constantly. The ultimate team player, extremely compassionate, bright, and willing to go the extra mile for the good of the business. She would make a great addition to anyone's team.
LinkedIn User
I worked with Elena in her Animation & Hosting team during several years. Elena is a multi-talented individual who was able to handle different kind of issues with a high professionalism. Her ability to easily run different projects simultaneously made a drastic difference in the productivity of our team. Elena is committed to making the very best of every task she was asked to do. She always knew how to unite the team in bad & good times, she was the one who reinforce the links between us. Elena always kept calm and faced any problem with courage. We could always count on her and speak to her if we had any trouble.
Credentials
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Google Analytics
CCM BenchmarkApr, 2017- Oct, 2024 -
Écriture Web et référencement naturel
CCM BenchmarkJan, 2017- Oct, 2024 -
Understanding Your Management Styles & Developing Your Personal Impact (by Simon ELLIOTT)
HEC ParisMay, 2016- Oct, 2024 -
Techniques avancées de webmarketing pour l'e-commerce
CCM BenchmarkJul, 2015- Oct, 2024
Experience
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TALIVERA
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France
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Events Services
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1 - 100 Employee
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DIGITAL MARKETING MANAGER
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Jun 2020 - Present
• Developed and implemented new marketing communication strategy & guidelines • Project management: website redesign • Efficient Growth hacking strategy (tight budget) in 6 months: 7fold GMV increase 16fold MAU increase + 5 000 new e-mail subscribers • Developed and implemented new marketing communication strategy & guidelines • Project management: website redesign • Efficient Growth hacking strategy (tight budget) in 6 months: 7fold GMV increase 16fold MAU increase + 5 000 new e-mail subscribers
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Groupe Rocher
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Personal Care Product Manufacturing
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700 & Above Employee
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DIGITAL MARKETING MANAGER
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May 2015 - May 2018
• Ranked GMV 2nd & 3rd in Beauty & Perfume category (Top 100 e-platforms in Russia) Digital GMV share attained 58% of total (~2pts yearly growth since 2015, post-crisis recovery)• New SEO & SEA strategy worked out and implemented resulting in+322% non-brand traffic, +112% mobile traffic, +1,4% CTR on the same CPC• Traffic management: Display, SMM, video & motion, RTG, RTB, lead generation, etc.• Project management: GDPR, responsive design, mobile version, introduced 4 options of online payments, unique Click & Collect offer (+19pts of % new), etc.• Team management: team of 4, agencies outsourcing and outstaffing Show less
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DIGITAL MARKETING EXECUTIVE
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Sep 2012 - May 2015
• Developed and implemented new marketing communication guidelines• Project management: website redesign, Strategic Unique Product: MaCrèmeSurMesure®, etc.• Developed new commercial mechanics. Up to +15% Average Order Value
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DEMAND PLANNER
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Dec 2011 - Sep 2012
• Drastically reduced lost profits and enhanced deposit turnover. I.e.: Goods use by date turnover streamlining resulted in at least 12 000 EUR monthly saving or 150 kEUR yearly• Optimisation and maintenance of goods database
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PROJECT COORDINATOR
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Jun 2009 - Dec 2011
• Users Project Manager: implementation of internet platform allowing online processing of postal offers. 5% cost reduction (order processing and postal fees slashing)• Ensured liaison and follow up for commercial management, business analytics, manufacturing, logistics
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Faberlic
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Russian Federation
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Personal Care Product Manufacturing
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300 - 400 Employee
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PRODUCT CONSULTANT
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Sep 2001 - Aug 2007
• Elaborated training modules meant to increase turnover • Created profitable network of 15 persons Faberlic, est.1997- one of the largest direct selling cosmetics companies present in 20+ countries totalling 8 million consumers. Product range: skin, haircare products, dietary supplements, makeup, functional nutrition, home and health, clothing, accessories, and footwear. • Elaborated training modules meant to increase turnover • Created profitable network of 15 persons Faberlic, est.1997- one of the largest direct selling cosmetics companies present in 20+ countries totalling 8 million consumers. Product range: skin, haircare products, dietary supplements, makeup, functional nutrition, home and health, clothing, accessories, and footwear.
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ANIMATION & HOSTING MANAGER
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2001 - 2007
• Team leader (up to 25 animators). Ensured high standard service, coordinated and performed training programs and assessment. • Organised and hosted social events, delivered briefings and ensured positive interaction between stakeholders • Assigned educational, engaging, safe activities matching age criteria • Elaborated and supervised daytime/evening entertainment program for 6 to 17 y.o. • Fulfilled Health and Safety standards (First Aid certificate) • Team leader (up to 25 animators). Ensured high standard service, coordinated and performed training programs and assessment. • Organised and hosted social events, delivered briefings and ensured positive interaction between stakeholders • Assigned educational, engaging, safe activities matching age criteria • Elaborated and supervised daytime/evening entertainment program for 6 to 17 y.o. • Fulfilled Health and Safety standards (First Aid certificate)
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Education
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2008 - 2010
University Paris Nanterre
International Business and Intercultural Negotiations (M2), With honors -
2001 - 2007
N.Ogarev State University
Applied Foreign Languages (M2), With highest honors
Community
