Elena Crespi
Regional Sales Manager South Europe at Sefam- Claim this Profile
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Italiano Native or bilingual proficiency
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English Professional working proficiency
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French Elementary proficiency
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Bio
Experience
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Sefam
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France
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Medical Equipment Manufacturing
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1 - 100 Employee
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Regional Sales Manager South Europe
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Sep 2023 - Present
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Philips
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Netherlands
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Hospitals and Health Care
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700 & Above Employee
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Modality Sales Sleep Europe
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Jan 2022 - Sep 2023
• Works closely with sales management to drive sales process quality and Lead sales improvement projects in line with business priorities• Facilitate and lead regular account, funnel and sales assessments and pipeline planning creating specific sales goals, plans and tactics to ensure order goals are met.• Work closely with country and regional marketing team, as well as country sales leadership to drive execution of the country marketing plans and drive competitive knowledge and understanding, and ensure strong competitive messaging to support products and portfolio• Manage the portfolio to coordinate appropriate product supply and inventory optimization.• Provide support to country sales team on matters related to marketing, therapy/product expertise, clinical data (and other relevant aspects) in customer visits and local events• Responsible for training on products and for clinical education Show less
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Business Marketing Specialist
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Jul 2019 - Feb 2022
• Responsible to define Go to Market strategy and Business Marketing Plan for the assigned categories• Responsible to manage New Product Introduction in coordination with the Global Product Manager• Responsible to prepare marketing and training material in line with the highest standards of PH • Organize product launch campaigns for the internal and external sales forces• Responsible to drive implementation of the Category Business Plan supporting the Sales team for the successful plan and team up with the sales team to maximizing sales on the assigned Category • Interfacing with clinicians, researchers and Global Product Manager to support marketing activities as they related to product development and new market identification.• Create the conditions to collect all: - customer needs and problems;- competitors and the environment in which the products and services will be marketed in order to properly address in to the BMC plans• Ensure that all clinical applications training complies with the company's quality policy• Report to the BG's GPM on difficulties in optimal usage of the products Show less
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Sales Product Specialist Sleep&Respiratory Care
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Dec 2012 - Jul 2019
Product Specialist Sleep Diagnostic and TherapyPromote Philips solutions during customer visits, product demonstrations, seminars and trade shows in IIG Market (Italy, Israel and Greece)• Working as part of an account team to ensure modality results are reached according to account plans and targets• Support and advise the sales force on new products and services launches and constant basis.• Train customers in applying the best possible clinical procedures and protocols to achieve optimal usage of the product• Set up application training schedules in close cooperation with the customer• Ensure that all customers are provided with high quality training and attention so that each customer is fully satisfied with the attention received from Philips Healthcare (PH)• Create Business Marketing Plans and strategies• Create the conditions to have an intimate and up to date understanding of:- customer needs and problems;- competitors and the environment in which the products and services will be marketedin order to identify current and future trends in the market place.• Interfacing with clinicians and researchers to support marketing activities as they relate to product development and new market identification.• Report to Philips difficulties in optimal usage of the products• Ensure that all clinical applications training, with both new and existing customers, complies with the company's quality policy• Responsible for reporting customer feedback according to applicable quality standard policy and follow up relevant assigned quality & regulatory training in a timely manner Show less
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Clinical Application Specialist Sleep Diagnostic and Therapy
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Aug 2010 - Dec 2012
I am responsible for promoting Philips Healthcare Sleep products in the IIG Market (Israel, Italy and Greece).the Applications Specialist ensures that customers (e.g. clinician, technicians, operators, agents, Home Care Provider specialists) are properly trained to optimally use the product and to maximize customer satisfaction.My key area of responsability are:• Promote Philips Healthcare (PH) solutions during customer visits, product demonstrations, seminars and trade shows• Working as part of an account team to ensure modality results are reached according to account plans and targets • Support and advise the sales force on new products and services launches and constant basis.• Train customers in applying the best possible clinical procedures and protocols to achieve optimal usage of the product• Set up application training schedules in close cooperation with the customer• Conduct regular visits to customers to obtain direct feedback from them about the quality of the training delivery and the customer satisfaction• Create the conditions to have an intimate and up to date understanding of the customer needs and problems, the competitors and the environment in which the products and services will be marketed in order to identify current and future trends in the market place.• Interfacing with clinicians and researchers to support marketing activities as they relate to product development and new market identification.• Report to Philips Healthcare (PH) on difficulties in optimal usage of the products• Ensure that all clinical applications training, with both new and existing customers, complies with the company's quality policy• Responsible for reporting customer feedback according to applicable quality standard policy and follow up relevant assigned quality & regulatory training in a timely manner Show less
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Quality & Regulatory Support
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Aug 2009 - Aug 2010
Philips S.p.A. - Healthcare (Quality and Regulatory) Part of the Quality department TQM (Total Quality Management) I was responsible for: • Preparation, sending and saving of the document sent to the MOH (Ministry of Health) regarding the safety of medical devices (adverse event, information for safety for the customer, corrective actions). • Monitoring of complains. • Reviewing of the internal company procedures and maintenance. • Managing deadline for the corrective actions after the audit. • Supporting the internal office with the Declaration of Conformity. Show less
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Rizzoli Ortopedia
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Milano
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Biomechanical study of plantar orthesis
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Jan 2007 - Jun 2007
“Officine Rizzoli Ortopedia di Milano”, Internship responsible for the design of plantar orthesis “Officine Rizzoli Ortopedia di Milano”, Internship responsible for the design of plantar orthesis
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Ospedale Maggiore della Carità di Novara
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Novara, Italia
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Clinical Engineer
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Jun 2006 - Nov 2006
“Ospedale Maggiore della Carità di Novara” Internship in the department of RX, MR e TC. “Ospedale Maggiore della Carità di Novara” Internship in the department of RX, MR e TC.
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Education
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Politecnico di Milano
Laurea Magistrale In Ingegneria Biomedica, Ingegneria biomedica/medica -
Politecnico di Milano
Ingegneria Biomedica, Ingegneria dei sistemi