Experience

Ediciones Larousse (Hachette Livre México)

• Mexico
• Book and Periodical Publishing
• 100 - 200 Employee

• • Jan 2022 - Present

• • Mar 2019 - Dec 2021



Campbell's

• United States
• Food and Beverage Services
• 700 & Above Employee

• Marketing coordinator LATAM

  • Jul 2017 - Oct 2018

  Regional strategy for V8 and Prego in the center, Caribbean and South America, implementing tactical executions that allow the growth of brands in the short and long term, through a homogenous portfolio, communication designed based on market needs. Regional strategy for V8 and Prego in the center, Caribbean and South America, implementing tactical executions that allow the growth of brands in the short and long term, through a homogenous portfolio, communication designed based on market needs.



Nestlé Purina North America

• United States
• Manufacturing
• 700 & Above Employee

• Marketing Specialist

  • Sep 2015 - Mar 2017

  Development of the mainstream, economy, upper premium segment of dry dog food, snacks and corporate communication of Purina Pet Care Mexico, through the execution of programs, systems and knowledge of market and consumer trends, integrally developing Beneful brands , One, Dog Chow Essentials, Smoochies, Champion. Main achievements: Successful implementation of seasonal promotions that allowed significant growth in the brands under my responsibility Development of the mainstream, economy, upper premium segment of dry dog food, snacks and corporate communication of Purina Pet Care Mexico, through the execution of programs, systems and knowledge of market and consumer trends, integrally developing Beneful brands , One, Dog Chow Essentials, Smoochies, Champion. Main achievements: Successful implementation of seasonal promotions that allowed significant growth in the brands under my responsibility



Samsung Electronics Mexico

• Mexico
• Computers and Electronics Manufacturing
• 700 & Above Employee

• retail channel marketing coordinator

  • Jun 2014 - Jun 2015

  Responsible for the development of retail channel through Telcel, the main carrier of cellular telephony in Mexico, implementing tactical executions that allowed to improve the performance of the brand in the main retailers in México. Responsible for the development of retail channel through Telcel, the main carrier of cellular telephony in Mexico, implementing tactical executions that allowed to improve the performance of the brand in the main retailers in México.



Samsung Electronics Mexico

• Mexico
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Sales Business Analyst

  • Jun 2013 - 2014

  Responsible for sales management of accessories for retailers and wholesalers, attending the needs of cataloging, communication and sales of the different channels in which smart phones and tablets accessories are distributed. Responsible for sales management of accessories for retailers and wholesalers, attending the needs of cataloging, communication and sales of the different channels in which smart phones and tablets accessories are distributed.



Voit.

• Mexico
• Spectator Sports
• 1 - 100 Employee

• Sr. Brand Assistant

  • Dec 2012 - Jun 2013

  Support the main category at Voit, soccer, developing new products, coordinating launches, event logistics with FEMEXFUT, spornsorship administration, budget control, sell in analysis. Main achievements -Slow moving inventory cleaning strategy -Development of suppliers that allowed greater profitability in the business Support the main category at Voit, soccer, developing new products, coordinating launches, event logistics with FEMEXFUT, spornsorship administration, budget control, sell in analysis. Main achievements -Slow moving inventory cleaning strategy -Development of suppliers that allowed greater profitability in the business



PUMA Group

• Germany
• Sporting Goods Manufacturing
• 700 & Above Employee

• Marketing administrative assistant

  • Mar 2012 - Jul 2012

  ● Registro y control de gastos del área ● Conciliación periódica de gastos del área de mercadotecnia con el área de finanzas ● Abasto insumos y control de gastos en eventos de preventa ● Registro, seguimiento y recepción de pedidos de producto. ● Proceso de comprobación de gastos del área de marketing ● Registro y control de gastos del área ● Conciliación periódica de gastos del área de mercadotecnia con el área de finanzas ● Abasto insumos y control de gastos en eventos de preventa ● Registro, seguimiento y recepción de pedidos de producto. ● Proceso de comprobación de gastos del área de marketing



El Once

• Broadcast Media Production and Distribution
• 200 - 300 Employee

• Servicio Social

  • May 2011 - Nov 2011

  . Recopilación y análisis de participación de la audiencia .Apoyo en logística de investigaciones .Transcripciones de audios de investigaciones cualitativas .Monitoreo, análisis y reporte de promocionales de televisión abierta y de paga . Recopilación y análisis de participación de la audiencia .Apoyo en logística de investigaciones .Transcripciones de audios de investigaciones cualitativas .Monitoreo, análisis y reporte de promocionales de televisión abierta y de paga



Penguin Random House Grupo Editorial México

• Book and Periodical Publishing
• 100 - 200 Employee

• Becaria de marketing

  • Jan 2011 - May 2011

  Marketing trainee, developing POP material, digital communications, internal communication, relationship with suppliers, logistics of book fairs and events related to the category. Marketing trainee, developing POP material, digital communications, internal communication, relationship with suppliers, logistics of book fairs and events related to the category.