Elena Cazacu

Senior Strategy Consultant at Hawaz
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Contact Information
us****@****om
(386) 825-5501
Location
Romania, RO
Languages
  • English Native or bilingual proficiency
  • French Professional working proficiency
  • German Professional working proficiency
Skills

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Bio

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5.0

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Cazan Calin

Elena is a very good executive, and a good advisory too. She knows how to create a perfect work atmosphere. Good worker, keeping always a smile on her face.

Anda Marinescu

I have several projects when I have the pleasure to work with Elena. She proved that is a person with great aptitudes for planning and organizing. Elena is a trustworthy and reliable person. She works well both as an individual and as a team player. I recommend Elena for employment with your organization without any hesitation

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Credentials

  • Exploring Conservation
    National Geographic
    Apr, 2022
    - Nov, 2024
  • Fundamental of Digital Marketing
    Google Digital Garage
    May, 2020
    - Nov, 2024
  • UX Design Certificate
    Udemy
    Jan, 2020
    - Nov, 2024
  • Content Marketing Certified
    HubSpot Academy
    Jun, 2019
    - Nov, 2024

Experience

  • Hawaz
    • Saudi Arabia
    • Business Consulting and Services
    • 1 - 100 Employee
    • Senior Strategy Consultant
      • Dec 2022 - Present

      Deliver strategic plans informed by insightful research of the 'as-is' state that includes external and internal analysis of the business environment, trends and benchmarks identification that flow into operational road maps. Coordinate with multiple stakeholders to conduct assessments, analyze results and inform the 'to be' state of the researched product / service / program, etc. Deliver strategic plans informed by insightful research of the 'as-is' state that includes external and internal analysis of the business environment, trends and benchmarks identification that flow into operational road maps. Coordinate with multiple stakeholders to conduct assessments, analyze results and inform the 'to be' state of the researched product / service / program, etc.

  • OggaDoon
    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Aug 2020 - Dec 2022

      Manage B2B client accounts across various industries, keeping close contact to support the communication of their plans and achievements across digital channels and generate awareness around issues like cyber security, mental health, or the importance of decarbonization. • Research topics for social media content, create copies and visuals, informed by clients’ communications objectives, adapted to followers preferred formats for engagement and reach. Repurpose strategic content for newsletters or web releases. • Create search engine optimized content that brings value for the targeted audience, targeting specific keywords to reach top 10 or top 5 recommended pages in search engine result pages (SERP), to generate leads for clients and OggaDoon. • Work with clients and web developers to create websites from scratch and/or optimize websites for visibility across SERP, user relevance and create content, strategizing a smooth user journey to increase the click through rate on certain lead triggers. • Strategize advertising campaigns across social media and Google Ads, looking for keywords to be integrated into authentic and catchy copies that would appeal to the targeted audience. • Create monthly analytical reports that inform future digital marketing activity for website, social media, referrals, public relations, events, etc. Achievements: Researched, wrote and issued press releases to the U.K. media covering governmental or Crown related communications that were picked up by journalists, generating brand awareness for clients. Increased social media follower count and performances through constant content creation. Improved the organic traffic for clients and own website for targeted keywords. Show less

  • Encompass Marketing Solutions
    • Bahrain
    • Business Consulting and Services
    • Marketing Manager
      • Apr 2020 - Aug 2020

      Develop digital marketing strategies for top e-commerce brands for enhancing their brand awareness and product visibility, to reach out to more customers by content optimization, social media marketing, or retargeting.• Apply analytics and machine learning technologies for reviewing the most popular search queries and topics and insightful analysis of keywords related to the analyzed industry• Perform heuristic analysis in terms of ease of access, clarity of the content, consistency, accessibility or look and feel• Develop customer journey use cases, identifying areas of improvement across various digital touchpoints.• Manage Press Releases showing industry-related trends for both consumers and market competitors Show less

    • User Experience Consultant
      • Jan 2020 - Apr 2020

      Performed expert UI analysis for a client portal provided by a governmental institution to serve loan and financial needs for companies in Saudi Arabia. Coordinated with business strategy and end-clients to find an alignment between demand and offer, in terms of transparency, clarity & usability, focused on clients’ needs. ● Conducted heuristic analysis of the e-loan client portal, analyzing it from multiple perspectives: ease of use, content clarity, process clarity, design interface and relevance for clients’ needs ● Prepared and led focus groups with clients for understanding their needs, expectations and challenges faced while working with the e-loan platform ● Prepared and led workshops with internal departments for understanding their needs, goals, challenges and bottlenecks while serving clients and working with the e-loan platform ● Analyzed work processes and client behavior, offering and implementing recommendations for improving customer experience across the e-loan platformProduced heuristic reports on client experience, client personas and journey maps for the main client segments, providing recommendations for improving interactions at all organizational touchpoints. Proposed further business-cases for enhancing the digital experience by tapping into business processes, product/market segmentation, client interface, information management and internal & external organizational communication. Show less

  • The American Academy of Anti-Aging Medicine (A4M)
    • United States
    • Higher Education
    • 1 - 100 Employee
    • Marketing Manager
      • May 2018 - Dec 2019

      Plan, strategize and coordinate the entire range of marketing activities for a training center specialized in aesthetic medicine. Active researcher, stay abreast with industry-trends to generate informative and engaging content for stimulating interest and sales conversion within a niche market. Create story-telling and digital content for generating marketing qualified leads and transforming them into sales qualified leads and customers. • Generate leads for sales departments through marketing promotion of the upcoming programs across social media content, emailers, webinars or prints. • Oversea the execution of the digital and print collateral (online banners, promo videos, testimonials, brochures, etc.) required in selling medical aesthetic trainings. • Stay up-front the marketing and advertising trends, adjusting them to the targeted segments for maximizing the marketing communications efforts & generating leads. • Articulated and implemented the branding guidelines for Institute of Medical Aesthetics and The American Academy of Anti-Aging Dubai Achievements: - Brought direct & indirect in-house sales, converging approximately 5 X 10,000 USD per month from digital marketing content for various educational packages. - Conceptualized, coordinated and launched company website, organizing content and design for each page, populating the back-end and coordinating with technical and management team for translating all strategic requirements into technical actions. - Set the branding guidelines for two entities in the field of medical aesthetics training and assured they were implemented at internal and agency level. Show less

  • Encompass Marketing Solutions
    • Bahrain
    • Business Consulting and Services
    • MARKETING & COMMUNICATIONS MANAGER
      • Apr 2017 - May 2018

      Developed marketing and communications strategies, delivering competition analysis, internal and external organizational assessment. Created consumer-centric marketing strategies, providing insightful solutions for increasing consumer engagement. • Provide marketing consultancy for business clients, developing marketing plans and recommending new marketing communication approaches. • Produced creative writing for promotional purposes to enhance the customers’ online and offline presence. • Co-developed Encompass Marketing website, managing the online content. Show less

  • Nislo
    • United Kingdom
    • Staffing and Recruiting
    • 1 - 100 Employee
    • MARKETING STRATEGIST CONSULTANT
      • Feb 2013 - Apr 2018

      Produced insightful market analysis for international organizations, including consumer analysis, competition evaluation, internal and environmental examination, developing short-term and long-term marketing strategies. • Created customized marketing reports, highlighting solutions for improving clients' operations efficiency and growth strategy. • Revised strategic management plans to align them with the current business environment and customers' organizational objectives. • Conducted market research, applying relevant frameworks to analyze the competitive environment, or the competency situation, drawing business development directions. • Assured 100% customer satisfaction, often in tight deadlines, maintaining close communication on deliverables and deadlines. Show less

  • Instituto de Formación Integral (IFI)
    • Bucharest, Romania
    • COMMUNICATIONS EXPERT
      • Jan 2011 - Feb 2013

      Managed the company's Internal Communications Strategy, developing yearly marketing and communication plans. Created strategic plans and provided communication consultancy for the ongoing projects for local authorities like Labor Ministry or Employment Agency. • Generated new communication and promotional approaches within international meetings for European Funds projects. • Conceived, implemented and managed Public Relations events for enhancing the company’s visibility through the projects from the portfolio. • Coordinated the digital communications, managing new web-content creation and aligning it with social media posting for assuring an integrated communication. • Designed advertising materials and produced creative writing for promoting the ongoing or upcoming projects through radio and internet advertisements. • Generated new, innovative approaches to promote the projects within the regional or national media, for reaching the targeted audiences. Show less

  • Ubisoft
    • France
    • Computer Games
    • 700 & Above Employee
    • PR Specialist
      • Aug 2008 - Dec 2010

      Complied Ubisoft Bucharest's internal communication strategy in accordance with regional management objectives and in collaboration with the communication manager from Ubisoft headquarter. Consistently sustained internal and external communication program. • Developed managerial communications, collaborating with top-management for transmitting corporate messages through written communication or dedicated events. • Coordinated internal teams for reaching in-house capabilities and external suppliers for assuring timely and qualitative deliverables. • Created press releases/speeches, promoting corporate messages internally & externally. Managed monthly newsletters corroborating news from all departments. • Managed corporate events for 700+ participants, handling +40.000 Euro budgets for event management and logistical needs. E.g.: Annual Meetings, Christmas Parties, video games launching, end of projects team buildings, thematic and CSR events. Show less

  • Anchor Grup SA
    • Romania
    • Real Estate
    • 1 - 100 Employee
    • Events Specialist and Customer Service Supervisor
      • Jul 2006 - Jul 2008

      Part of an international marketing team for a real estate company, coordinated customer service assistants and provided creative input and event organization across monthly events, designed for increasing the retailers' visitors number. • Generated monthly contributions of €10.000-15.000 from barter contracts for shopping center events and other marketing related purposes. • Coordinated events, creating events planning, timelines or activities, while managing internal teams, external suppliers and coordinating with retailers. • Managed, recruited, trained and coordinated the customer service assistants of the two shopping centers of Anchor Grup in their daily tasks, assuring high quality support. • Assured effective B2B with Anchor's corporate clients and maintained permanent contact with advertising agencies, briefing and revising advertisements. Show less

  • Romanian Radio Broadcasting Company / Radio România
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Reporter
      • Apr 2004 - Dec 2004

      Organized interviews and produced audio materials on different areas: politics, economics, educational, social issues; Attended press conferences wrote and aired reports and investigations about topics of high interest: realities of drug abusers; the divide of opinions on uniforms; dog shelters and adoptions, etc.; Organized street interviews (vox populis) on different popular subjects (elections, uniforms in schools, literature consumption, opinions on drug users, etc.); Transmitted live, from different locations, news flashes, including from presidential election voting offices, Ministry of Finance, Ministry of Labor, dog shelters, religious events, etc.; Show less

Education

  • University of Bucharest
    Master, Communications
    2006 - 2008
  • University of Bucharest
    Bachelor's Degree, Journalism and Communication
    2002 - 2006

Community

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