Experience

Azul Arc

• United States
• Software Development
• 1 - 100 Employee

• Marketing Coordinator

  • May 2022 - Present

  • Develop a cross-channel social media strategy to engage different customer segments on Facebook, Instagram, Twitter and LinkedIn • Craft monthly newsletters to re-engage and inform current and potential customers • Create and execute content calendars consisting of 4 social media post a week to increase engagement and brand awareness within our target audience •Manage inbound leads and connect prospective clients to appropriate resources • Develop a cross-channel social media strategy to engage different customer segments on Facebook, Instagram, Twitter and LinkedIn • Craft monthly newsletters to re-engage and inform current and potential customers • Create and execute content calendars consisting of 4 social media post a week to increase engagement and brand awareness within our target audience •Manage inbound leads and connect prospective clients to appropriate resources



Emory University

• United States
• Higher Education
• 700 & Above Employee

• Communications Innovation Coordinator at The Hatchery

  • Sep 2021 - May 2022

  • Create 3-4 weekly social media posts including graphic and video content to increase engagement among students • Revamp the organization’s brand image utilizing a modern visual design language to capitalize on their target audience • Increase social media engagement by 30% through development of a marketing content strategy • Create 3-4 weekly social media posts including graphic and video content to increase engagement among students • Revamp the organization’s brand image utilizing a modern visual design language to capitalize on their target audience • Increase social media engagement by 30% through development of a marketing content strategy



Enseña por Panamá

• Panama
• Non-profit Organizations
• 1 - 100 Employee

• Social Media Strategist

  • May 2020 - Aug 2020

  • Managed the organization’s social media content by analyzing their past work and implementing current best practices • Produced two social media marketing campaigns aiming to increase engagement with younger audiences and raise funds • Designed 20+ branded graphic content through animated videos and online static posts to achieve campaign objectives • Managed the organization’s social media content by analyzing their past work and implementing current best practices • Produced two social media marketing campaigns aiming to increase engagement with younger audiences and raise funds • Designed 20+ branded graphic content through animated videos and online static posts to achieve campaign objectives



Wunderman Panama

• Digital Marketing Intern

  • Jun 2019 - Aug 2019

  • Managed productivity and progress of 5 designers at the firm through a productivity Excel tracker • Planned and organized social media strategy for a multinational company • Conducted benchmark research in order to aid in campaign strategy of several national and international companies • Developed a spec 360 campaign for governmental organization • Managed productivity and progress of 5 designers at the firm through a productivity Excel tracker • Planned and organized social media strategy for a multinational company • Conducted benchmark research in order to aid in campaign strategy of several national and international companies • Developed a spec 360 campaign for governmental organization

• Social Media Strategist

  • Jun 2019 - Jul 2019

  • Managed and renovated the organization’s social media content through analyzing their past work and implementing current best practices • Produced 3 social media marketing campaigns to optimize recruiting capabilities • Created social media templates for office personnel • Managed and renovated the organization’s social media content through analyzing their past work and implementing current best practices • Produced 3 social media marketing campaigns to optimize recruiting capabilities • Created social media templates for office personnel



Fenómena Digital

• Panama
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Intern

  • Jun 2017 - Jul 2017

  Managed social media accounts for a multinational company. Performed SEO on several client's websites Conducted benchmarking research for two multinational corporations. Managed social media accounts for a multinational company. Performed SEO on several client's websites Conducted benchmarking research for two multinational corporations.