Elena Ayash
Senior Executive - Performance - Paid Social at Omnicom Media Group (MENA)- Claim this Profile
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Spanish Professional working proficiency
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English Native or bilingual proficiency
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Bio
Sarah Rachel Fardon
I've been directly working with Elena for almost a year now at Omnicom Media Group MENA in the Paid Social field. She is a very professional person who would go the extra mile to exceed expectations on both her accounts' performance and personal upskilling. I think her biggest assets are her high dedication, curious nature, her organizational and communication skills. She played a crucial role in organizing one of our biggest account's process, which saved more than 50% of the time spent on internal communication and reporting. She's always keen on learning new things and growing, has a very positive and calm attitude, making it agreable to work with her.
Isabelle Abou Samra
I’ve been working with Elena on the same account for almost a year now and I can confidently say that working with her has been a pleasure. She’s extremely professional, organized and detail-oriented, and she’s just a sweetheart of a person. Always happy to help and extend her support whenever possible.
Sarah Rachel Fardon
I've been directly working with Elena for almost a year now at Omnicom Media Group MENA in the Paid Social field. She is a very professional person who would go the extra mile to exceed expectations on both her accounts' performance and personal upskilling. I think her biggest assets are her high dedication, curious nature, her organizational and communication skills. She played a crucial role in organizing one of our biggest account's process, which saved more than 50% of the time spent on internal communication and reporting. She's always keen on learning new things and growing, has a very positive and calm attitude, making it agreable to work with her.
Isabelle Abou Samra
I’ve been working with Elena on the same account for almost a year now and I can confidently say that working with her has been a pleasure. She’s extremely professional, organized and detail-oriented, and she’s just a sweetheart of a person. Always happy to help and extend her support whenever possible.
Sarah Rachel Fardon
I've been directly working with Elena for almost a year now at Omnicom Media Group MENA in the Paid Social field. She is a very professional person who would go the extra mile to exceed expectations on both her accounts' performance and personal upskilling. I think her biggest assets are her high dedication, curious nature, her organizational and communication skills. She played a crucial role in organizing one of our biggest account's process, which saved more than 50% of the time spent on internal communication and reporting. She's always keen on learning new things and growing, has a very positive and calm attitude, making it agreable to work with her.
Isabelle Abou Samra
I’ve been working with Elena on the same account for almost a year now and I can confidently say that working with her has been a pleasure. She’s extremely professional, organized and detail-oriented, and she’s just a sweetheart of a person. Always happy to help and extend her support whenever possible.
Sarah Rachel Fardon
I've been directly working with Elena for almost a year now at Omnicom Media Group MENA in the Paid Social field. She is a very professional person who would go the extra mile to exceed expectations on both her accounts' performance and personal upskilling. I think her biggest assets are her high dedication, curious nature, her organizational and communication skills. She played a crucial role in organizing one of our biggest account's process, which saved more than 50% of the time spent on internal communication and reporting. She's always keen on learning new things and growing, has a very positive and calm attitude, making it agreable to work with her.
Isabelle Abou Samra
I’ve been working with Elena on the same account for almost a year now and I can confidently say that working with her has been a pleasure. She’s extremely professional, organized and detail-oriented, and she’s just a sweetheart of a person. Always happy to help and extend her support whenever possible.
Credentials
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Twitter Flight School Video Badge
TwitterJul, 2021- Nov, 2024 -
Snap Focus Certification
Snap Inc.Sep, 2020- Nov, 2024
Experience
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Omnicom Media Group (MENA)
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United Arab Emirates
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Advertising Services
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100 - 200 Employee
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Senior Executive - Performance - Paid Social
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Sep 2020 - Present
• Create paid ads for campaigns of prominent businesses in the MENA region, using the below social platforms: Facebook Instagram Snapchat Twitter Tik Tok LinkedIn• Strategize & report on the performance for better results of paid social campaigns• Create recommendations based on the performance & analysis of certain campaigns, to further optimize the performance • Create paid ads for campaigns of prominent businesses in the MENA region, using the below social platforms: Facebook Instagram Snapchat Twitter Tik Tok LinkedIn• Strategize & report on the performance for better results of paid social campaigns• Create recommendations based on the performance & analysis of certain campaigns, to further optimize the performance
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OMD MENA
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United Arab Emirates
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Advertising Services
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100 - 200 Employee
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Senior Executive - Social Media
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Jan 2019 - Sep 2020
• Managed social media accounts for Majid Al Futtaim malls across GCC and Levant• Produced creative campaign proposals through in depth understanding of campaign briefs to better enhance social media presence• Published on a regular basis on 5 major accounts in the region• Collaborated with creative team to produce exciting and engaging content which are in line with our KPIs• Kept up with social media trends• Liaised with clients on a daily basis• Evaluated reports and studying the performance of the pages to better enhance the pages performance through various KPIs• Posting, moderation, tracking performance and reporting was done with the help of certain tools including; Hootsuite, Sysomos, Pulsar and Social Bakers
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Social Media Executive
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Jan 2017 - Dec 2018
Managed social media accounts, from content creation posting and moderation with support of tools, such as; Hootsuite and Business ManagerReported for campaign reports and monthly reports to gather insights through social listening while evaluating content and page performance. Using tools such as; Sysomos, Pulsar and Business ManagerLiaising with clients on a day to day basis
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Client Services and Social Media Intern
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Oct 2016 - Dec 2016
• Learned the basics of content calendar creation• Moderated using Facebook Manager and Hootsuite
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Expeditors
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United States
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Transportation, Logistics, Supply Chain and Storage
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700 & Above Employee
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Operations Intern
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May 2016 - Jun 2016
Trained in the Ocean Import and Ocean Export departmentTrained in Air ImportCompleting a number of online trainings of product knowledge, processes, OPS and customer service Trained in the Ocean Import and Ocean Export departmentTrained in Air ImportCompleting a number of online trainings of product knowledge, processes, OPS and customer service
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Glion Institute of Higher Education
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Switzerland
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Hospitality
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400 - 500 Employee
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Glion Ambassador and MBA Student
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Jan 2015 - Jun 2015
- Participated in a number of networking events and webinars- Stood as a Glion representative during open days for new students- Managed and organized souvenir for graduating students of 2015- Added a journal entry on the Glion blog regarding student life and access to sport activities in the region for new students - Participated in a number of networking events and webinars- Stood as a Glion representative during open days for new students- Managed and organized souvenir for graduating students of 2015- Added a journal entry on the Glion blog regarding student life and access to sport activities in the region for new students
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Park Hyatt
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Hospitality
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700 & Above Employee
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F&B Operations Trainee at Traiteur & The Terrace
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Jul 2013 - Jan 2014
As a trainee at Park Hyatt Dubai, I was able to embrace and realize my skills and abilities. During operation we were trained to modify service to better suit the individual, which made us exceed the guests expectations.Being in this position gave me the opportunity to have personalized trainings with the assistant outlet manager and the outlet manager, where I was able to digest all the important information needed to understand the F&B industry in many aspects. She was straight forward and sent her messages clearly in a brief manner which made it a smooth learning process.> Park Hyatt Dubai taught me many skills that I didn't expect to learn. I learnt how to read guests and realize the needs of my colleagues. Many practical skills were attained and the experience as a whole was more than fulfilling in many aspects.I must mention that learning to work with a variety of different cultures is an added advantage in this growing industry.
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Education
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2014 - 2015
Glion Institute of Higher Education
Master of Business Administration (M.B.A.), Master of Business Administration in International Hospitality and Service Industries Management -
2011 - 2014
Lebanese American University
Bachelor's Degree, Hospitality and Tourism Management
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