Elena Cage
Brand Manager at Mack Weldon- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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Bio
Sam Beck
Elena was a top performer in my Professional Development class where she consistently demonstrated the ability to go above and beyond in course content and her development. Elena is confident, articulate, a high achiever, self-motivated, and demonstrates a high level of maturity and professionalism. Her class contributions were always insightful and constructive. Her unique early experiences living on a sailboat traveling around the world with her parents and brother created a sense of responsibility, openness to new experiences, and self-motivation. Elena has since completed several impressive internship experiences where she was able to contribute meaningful ideas and collaborate with higher level company professionals. Elena also excels in her leadership roles in several campus organizations. She is a positive role model who states that her goals in life include making a difference in the lives of others. I know Elena will make a positive difference in individuals and organizations wherever she goes.
Kyle Fletcher McClure
Elena Cage is one of the brightest people we've had here at Rhone. She demonstrated extraordinary dexterity in tackling challenges across market research, merchandising, design and production. I would recommend her for any position within any organization that is looking for an intelligent and diligent employee.
Sam Beck
Elena was a top performer in my Professional Development class where she consistently demonstrated the ability to go above and beyond in course content and her development. Elena is confident, articulate, a high achiever, self-motivated, and demonstrates a high level of maturity and professionalism. Her class contributions were always insightful and constructive. Her unique early experiences living on a sailboat traveling around the world with her parents and brother created a sense of responsibility, openness to new experiences, and self-motivation. Elena has since completed several impressive internship experiences where she was able to contribute meaningful ideas and collaborate with higher level company professionals. Elena also excels in her leadership roles in several campus organizations. She is a positive role model who states that her goals in life include making a difference in the lives of others. I know Elena will make a positive difference in individuals and organizations wherever she goes.
Kyle Fletcher McClure
Elena Cage is one of the brightest people we've had here at Rhone. She demonstrated extraordinary dexterity in tackling challenges across market research, merchandising, design and production. I would recommend her for any position within any organization that is looking for an intelligent and diligent employee.
Sam Beck
Elena was a top performer in my Professional Development class where she consistently demonstrated the ability to go above and beyond in course content and her development. Elena is confident, articulate, a high achiever, self-motivated, and demonstrates a high level of maturity and professionalism. Her class contributions were always insightful and constructive. Her unique early experiences living on a sailboat traveling around the world with her parents and brother created a sense of responsibility, openness to new experiences, and self-motivation. Elena has since completed several impressive internship experiences where she was able to contribute meaningful ideas and collaborate with higher level company professionals. Elena also excels in her leadership roles in several campus organizations. She is a positive role model who states that her goals in life include making a difference in the lives of others. I know Elena will make a positive difference in individuals and organizations wherever she goes.
Kyle Fletcher McClure
Elena Cage is one of the brightest people we've had here at Rhone. She demonstrated extraordinary dexterity in tackling challenges across market research, merchandising, design and production. I would recommend her for any position within any organization that is looking for an intelligent and diligent employee.
Sam Beck
Elena was a top performer in my Professional Development class where she consistently demonstrated the ability to go above and beyond in course content and her development. Elena is confident, articulate, a high achiever, self-motivated, and demonstrates a high level of maturity and professionalism. Her class contributions were always insightful and constructive. Her unique early experiences living on a sailboat traveling around the world with her parents and brother created a sense of responsibility, openness to new experiences, and self-motivation. Elena has since completed several impressive internship experiences where she was able to contribute meaningful ideas and collaborate with higher level company professionals. Elena also excels in her leadership roles in several campus organizations. She is a positive role model who states that her goals in life include making a difference in the lives of others. I know Elena will make a positive difference in individuals and organizations wherever she goes.
Kyle Fletcher McClure
Elena Cage is one of the brightest people we've had here at Rhone. She demonstrated extraordinary dexterity in tackling challenges across market research, merchandising, design and production. I would recommend her for any position within any organization that is looking for an intelligent and diligent employee.
Credentials
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Google Analytics
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Experience
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Mack Weldon
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Brand Manager
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Nov 2022 - Present
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Ralph Lauren
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United States
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Apparel & Fashion
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700 & Above Employee
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Brand Marketing Manager, Kid's & Baby
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Jul 2022 - Oct 2022
• Develop 360° marketing plans & data-driven strategies for campaigns in partnership with cross-functional teams across regions • Partner with Design, Merchandising, Regional Marketing, Digital & Social, and Operations teams to execute seasonal campaigns • Develop long-term growth strategies for the Kids & Baby brands to achieve overall corporate strategic growth goals • Collaborate with Regional Marketing teams to identify globally relevant initiative and ensure alignment between key… Show more • Develop 360° marketing plans & data-driven strategies for campaigns in partnership with cross-functional teams across regions • Partner with Design, Merchandising, Regional Marketing, Digital & Social, and Operations teams to execute seasonal campaigns • Develop long-term growth strategies for the Kids & Baby brands to achieve overall corporate strategic growth goals • Collaborate with Regional Marketing teams to identify globally relevant initiative and ensure alignment between key partners • Manage annual global content creation budget
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Associate, Polo Global Brand Marketing
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May 2020 - Jun 2022
• Supported in campaign planning & execution across Women’s Polo and Kids & Baby • Managed development of global consumer calendar coordinating with key teams, including Regional Marketing, Digital & Social • Responsible for staying tuned into changing consumer behavior and competitive landscape, providing recommendations to continue driving the business forward
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Associate, Social Strategy & Publishing
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May 2019 - May 2020
• Worked collaboratively with the global marketing, creative, and regional digital teams to create the most competitively advantaged Ralph Lauren social playbook and channel strategies • Provided expert guidance on platform developments, analyze platform trends and translate them into actionable recommendations for maximum efficiency and effectiveness • Partnered with analytics team in crafting insight-led recommendations on social initiatives, on-going channel best practices, and overall… Show more • Worked collaboratively with the global marketing, creative, and regional digital teams to create the most competitively advantaged Ralph Lauren social playbook and channel strategies • Provided expert guidance on platform developments, analyze platform trends and translate them into actionable recommendations for maximum efficiency and effectiveness • Partnered with analytics team in crafting insight-led recommendations on social initiatives, on-going channel best practices, and overall channel health • Supported creative teams in ensuring that creative inputs are on-strategy and optimized for platform best practice • Responsible for the growth and development of 2 direct reports
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kate spade new york
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Digital Brand Marketing Intern
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Jun 2018 - Aug 2018
• Distributed and scheduled daily social media assets to all Kate Spade New York accounts through Curalate, Dash Hudson, Facebook Business Manager, Twitter Media Studio, and Trello • Led research on awards for digital strategy and brand campaigns. Compiled a database of relevant awards opportunities, developed conclusions and recommendations of awards for application, and presented to marketing strategy and brand creative team • Made content strategy and process recommendations based on… Show more • Distributed and scheduled daily social media assets to all Kate Spade New York accounts through Curalate, Dash Hudson, Facebook Business Manager, Twitter Media Studio, and Trello • Led research on awards for digital strategy and brand campaigns. Compiled a database of relevant awards opportunities, developed conclusions and recommendations of awards for application, and presented to marketing strategy and brand creative team • Made content strategy and process recommendations based on performance and market-specific characteristics based on learnings from the current Kate Spade New York international social media presence • Created an all-encompassing brief (including marketing strategy, creative asset request, asset distribution plan) and pitched influencer partnerships to increase reach and awareness • Worked with the Head of Digital Marketing and Influencer Partnerships to manage relationships with influencers and to distribute product for upcoming activations Show less • Distributed and scheduled daily social media assets to all Kate Spade New York accounts through Curalate, Dash Hudson, Facebook Business Manager, Twitter Media Studio, and Trello • Led research on awards for digital strategy and brand campaigns. Compiled a database of relevant awards opportunities, developed conclusions and recommendations of awards for application, and presented to marketing strategy and brand creative team • Made content strategy and process recommendations based on… Show more • Distributed and scheduled daily social media assets to all Kate Spade New York accounts through Curalate, Dash Hudson, Facebook Business Manager, Twitter Media Studio, and Trello • Led research on awards for digital strategy and brand campaigns. Compiled a database of relevant awards opportunities, developed conclusions and recommendations of awards for application, and presented to marketing strategy and brand creative team • Made content strategy and process recommendations based on performance and market-specific characteristics based on learnings from the current Kate Spade New York international social media presence • Created an all-encompassing brief (including marketing strategy, creative asset request, asset distribution plan) and pitched influencer partnerships to increase reach and awareness • Worked with the Head of Digital Marketing and Influencer Partnerships to manage relationships with influencers and to distribute product for upcoming activations Show less
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Rhone
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United States
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Retail Apparel and Fashion
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100 - 200 Employee
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Intern
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Jun 2017 - Aug 2017
• Collaborated with the Product Development and Visual Merchandising teams to support Fall 2018 product launch • Helped re-design the in-office showroom to better reflect the aesthetic and qualities of the Rhone man • Performed competitive market analysis and made recommendations for new products to develop and include in the Rhone core line • Gained retail experience working in the Rhone storefront at Chelsea Piers CT • Collaborated with the Product Development and Visual Merchandising teams to support Fall 2018 product launch • Helped re-design the in-office showroom to better reflect the aesthetic and qualities of the Rhone man • Performed competitive market analysis and made recommendations for new products to develop and include in the Rhone core line • Gained retail experience working in the Rhone storefront at Chelsea Piers CT
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The Cage Group
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Darien, CT
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Intern
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May 2017 - Jun 2017
• Worked on innovation projects for Campbell’s Soup Company • Conducted market and technology research to define the product landscape applicable to Campbell’s products • Developed brand positioning statements and potential applications for proprietary technologies • Presented findings and recommendations to Campbell’s executives in an all-day working session at Campbell’s headquarters • Concepts were tested quantitatively, several generated outstanding purchase interest and were… Show more • Worked on innovation projects for Campbell’s Soup Company • Conducted market and technology research to define the product landscape applicable to Campbell’s products • Developed brand positioning statements and potential applications for proprietary technologies • Presented findings and recommendations to Campbell’s executives in an all-day working session at Campbell’s headquarters • Concepts were tested quantitatively, several generated outstanding purchase interest and were built into the innovation pipeline Show less • Worked on innovation projects for Campbell’s Soup Company • Conducted market and technology research to define the product landscape applicable to Campbell’s products • Developed brand positioning statements and potential applications for proprietary technologies • Presented findings and recommendations to Campbell’s executives in an all-day working session at Campbell’s headquarters • Concepts were tested quantitatively, several generated outstanding purchase interest and were… Show more • Worked on innovation projects for Campbell’s Soup Company • Conducted market and technology research to define the product landscape applicable to Campbell’s products • Developed brand positioning statements and potential applications for proprietary technologies • Presented findings and recommendations to Campbell’s executives in an all-day working session at Campbell’s headquarters • Concepts were tested quantitatively, several generated outstanding purchase interest and were built into the innovation pipeline Show less
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Fab.com
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Technology, Information and Internet
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1 - 100 Employee
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Marketing Intern
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May 2016 - Aug 2016
• Analyzed social media effectiveness using Google Analytics and recommended A/B testing to maximize social impact • Developed innovative marketing strategies on behalf of the company - proposed ideas to high-level executives and received positive feedback • Spearheaded collaboration between Fab and Grabr (international distribution service) - worked directly with Grabr’s VP of Partnerships and Business Development to expand Fab’s global impact • Analyzed social media effectiveness using Google Analytics and recommended A/B testing to maximize social impact • Developed innovative marketing strategies on behalf of the company - proposed ideas to high-level executives and received positive feedback • Spearheaded collaboration between Fab and Grabr (international distribution service) - worked directly with Grabr’s VP of Partnerships and Business Development to expand Fab’s global impact
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Geneva Watch Group
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United States
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Intern
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May 2015 - Jun 2015
At Geneva Watch Group, I worked directly with brand managers for various luxury companies including Sperry, Ted Baker and Kenneth Cole. With my sailing background, as well as in-depth research, I provided insight and developed new growth ideas for Sperry watches in order to penetrate the maritime community. Additionally, as smartwatches were beginning to enter the market, I led market research and identified opportunities within the smartwatch market for the Geneva Watch Group. At the end of… Show more At Geneva Watch Group, I worked directly with brand managers for various luxury companies including Sperry, Ted Baker and Kenneth Cole. With my sailing background, as well as in-depth research, I provided insight and developed new growth ideas for Sperry watches in order to penetrate the maritime community. Additionally, as smartwatches were beginning to enter the market, I led market research and identified opportunities within the smartwatch market for the Geneva Watch Group. At the end of my internship term, I presented my findings and a comprehensive competitive analysis to the CEO and Marketing Director of GWG, receiving positive feedback. Show less At Geneva Watch Group, I worked directly with brand managers for various luxury companies including Sperry, Ted Baker and Kenneth Cole. With my sailing background, as well as in-depth research, I provided insight and developed new growth ideas for Sperry watches in order to penetrate the maritime community. Additionally, as smartwatches were beginning to enter the market, I led market research and identified opportunities within the smartwatch market for the Geneva Watch Group. At the end of… Show more At Geneva Watch Group, I worked directly with brand managers for various luxury companies including Sperry, Ted Baker and Kenneth Cole. With my sailing background, as well as in-depth research, I provided insight and developed new growth ideas for Sperry watches in order to penetrate the maritime community. Additionally, as smartwatches were beginning to enter the market, I led market research and identified opportunities within the smartwatch market for the Geneva Watch Group. At the end of my internship term, I presented my findings and a comprehensive competitive analysis to the CEO and Marketing Director of GWG, receiving positive feedback. Show less
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Education
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2017 - 2019
Wake Forest University School of Business
Bachelor of Science - BS, Business and Enterprise Management -
2015 - 2019
Wake Forest University
Bachelor of Science - BS, Business and Enterprise Management, Marketing -
2011 - 2015
Darien High School
High School
Community
