Experience

I-Xperience Ltd

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Director & Consultant

  • Jun 2006 - Present

  We advise cultural and leisure attractions on income generation. Our team are experts in different income areas including ticketing/ marketing, retail, catering, venue hire, fundraising and new business development. We advise cultural and leisure attractions on income generation. Our team are experts in different income areas including ticketing/ marketing, retail, catering, venue hire, fundraising and new business development.



Brighton i360

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Director & CEO

  • Jun 2014 - Present

  Director of Brighton’s most visited paid-for attraction. CEO during opening (2014-2016). Currently developing new business opportunities for the site. Director of Brighton’s most visited paid-for attraction. CEO during opening (2014-2016). Currently developing new business opportunities for the site.



Leicester City Council

• United Kingdom
• Government Administration
• 700 & Above Employee

• Catering consultancy

  • Feb 2023 - Present

  Catering consultancy for Leicester Museums & Galleries across King Richard III Visitor Centre; Leicester Museum & Art Gallery; and the Jewry Wall (£17m major capex project - opening 2024). Catering consultancy for Leicester Museums & Galleries across King Richard III Visitor Centre; Leicester Museum & Art Gallery; and the Jewry Wall (£17m major capex project - opening 2024).



Amgueddfa Cymru – Museum Wales

• United Kingdom
• Museums, Historical Sites, and Zoos
• 200 - 300 Employee

• Venue hire consultancy

  • Jan 2023 - Present

  I-Xperience is helping Museum Wales develop their event business across all their eight venues including museums, galleries and heritage sites. I-Xperience is helping Museum Wales develop their event business across all their eight venues including museums, galleries and heritage sites.



Leeds Museums & Galleries

• United Kingdom
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Commercial & marketing strategy

  • Apr 2022 - Present

  I-Xperience developed the commercial strategy for Leeds Museums and Galleries to drive income and visitor numbers post-COVID across their nine sites including Leeds Art Gallery, Kirkstall Abbey, Temple Newsam and Leeds City Museum. We are now supporting the implementation of our recommendations for catering and retail. I-Xperience developed the commercial strategy for Leeds Museums and Galleries to drive income and visitor numbers post-COVID across their nine sites including Leeds Art Gallery, Kirkstall Abbey, Temple Newsam and Leeds City Museum. We are now supporting the implementation of our recommendations for catering and retail.



People's History Museum

• United Kingdom
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Venue hire consultancy

  • Oct 2022 - Present

  I-Xperience has been appointed to provide insights and recommendations for People's History Museum in Manchester to support the development of the museum's venue hire offer for 2023. People's History Museum has been shortlisted for Museum of the Year 2022. I-Xperience has been appointed to provide insights and recommendations for People's History Museum in Manchester to support the development of the museum's venue hire offer for 2023. People's History Museum has been shortlisted for Museum of the Year 2022.



National Galleries of Scotland

• United Kingdom
• Museums, Historical Sites, and Zoos
• 100 - 200 Employee

• Commercial strategy & income generation consultancy

  • Nov 2021 - Jan 2022

  I-Xperience undertook a Trading Company review of all income streams (retail, events, catering, licensing, publishing) for National Galleries of Scotland post-COVID, and developed a commercial strategy for their three galleries in Edinburgh including the Scottish National Gallery, Scottish National Gallery of Modern Art and Scottish National Portrait Gallery. I-Xperience undertook a Trading Company review of all income streams (retail, events, catering, licensing, publishing) for National Galleries of Scotland post-COVID, and developed a commercial strategy for their three galleries in Edinburgh including the Scottish National Gallery, Scottish National Gallery of Modern Art and Scottish National Portrait Gallery.



Worthing Borough Council

• United Kingdom
• Government Administration
• 1 - 100 Employee

• Commercial strategy & income generation consultancy

  • Jul 2021 - Jan 2022

  I-Xperience undertook an in-depth income generation strategy for Highdown Gardens, which is a Grade II* listed botanic garden, owned by Worthing Council, which reopened in 2021 after a major £1m major reinvestment, mainly funded by the National Lottery Heritage Fund. I-Xperience undertook an in-depth income generation strategy for Highdown Gardens, which is a Grade II* listed botanic garden, owned by Worthing Council, which reopened in 2021 after a major £1m major reinvestment, mainly funded by the National Lottery Heritage Fund.



Royal Museums Greenwich

• United Kingdom
• Museums, Historical Sites, and Zoos
• 200 - 300 Employee

• Commercial, Visitor Experience & Marketing Director

  • Jan 2017 - Aug 2020

  Executive board lead for customer experience, marketing and commerce. Executive board lead for customer experience, marketing and commerce.



Sherlock: The Official Live Game

• United Kingdom
• Entertainment
• 1 - 100 Employee

• Marketing, commercial & operational consulting

  • Jun 2019 - Dec 2019



Siemens

• Germany
• Automation Machinery Manufacturing
• 700 & Above Employee

• Commercial, marketing & operations consultancy

  • Oct 2013 - Dec 2016

  Income generation and audience development for the 'Crystal' sustainability centre in the Royal Docks Income generation and audience development for the 'Crystal' sustainability centre in the Royal Docks



Landsec

• United Kingdom
• Real Estate
• 700 & Above Employee

• Operations & ticketing consulting

  • Mar 2013 - Mar 2015

  Operational lead to open the Sky Garden at 20 Fenchurch Street, which welcomes c. 1m visitors a year Operational lead to open the Sky Garden at 20 Fenchurch Street, which welcomes c. 1m visitors a year



National Memorial Arboretum

• United Kingdom
• Non-profit Organization Management
• 1 - 100 Employee

• Business & ticketing consultancy

  • Oct 2013 - Aug 2014

  Business planning for £2.8m HLF bid and ticketing system consultancy Business planning for £2.8m HLF bid and ticketing system consultancy



The Postal Museum

• United Kingdom
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Business & operational consulting

  • Mar 2012 - Mar 2014

  I-Xperience undertook business and operations consultancy including co-writing the £4.5m HLF bid with Britton McGrath. Our work included the Rail Mail train ride and developing the concept for the 'Sorted' children's play zone. I-Xperience undertook business and operations consultancy including co-writing the £4.5m HLF bid with Britton McGrath. Our work included the Rail Mail train ride and developing the concept for the 'Sorted' children's play zone.



London Legacy Development Corporation

• United Kingdom
• Real Estate
• 100 - 200 Employee

• Venues membership & ticketing consultancy

  • Aug 2011 - May 2013

  I-Xperience led on the ticketing and membership strategies for all public venues in the Queen Elizabeth Olympic Park (London Stadium, Copper Box Arena, London Aquatics Centre, ArcelorMittal Orbit) and events I-Xperience led on the ticketing and membership strategies for all public venues in the Queen Elizabeth Olympic Park (London Stadium, Copper Box Arena, London Aquatics Centre, ArcelorMittal Orbit) and events



Continuum Attractions

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Commercial & operations consultancy

  • Jul 2011 - Feb 2012

  Supporting Continuum providing operation and marketing advice for a new London attraction opening Supporting Continuum providing operation and marketing advice for a new London attraction opening



English Heritage

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Business Consultancy

  • Oct 2011 - Dec 2011

  Evaluation of a proposed major capital project for a historic property, working with Britton McGrath Evaluation of a proposed major capital project for a historic property, working with Britton McGrath



The National Forest Company

• United Kingdom
• Civic and Social Organizations
• 1 - 100 Employee

• Commercial strategy & income generation consultancy

  • Oct 2011 - Dec 2011

  I-Xperience developed the commercial strategy and new income opportunities for ‘Conkers’ attraction covering all income areas an options appraisal of second gate opportunities. I-Xperience developed the commercial strategy and new income opportunities for ‘Conkers’ attraction covering all income areas an options appraisal of second gate opportunities.



Turner Contemporary

• United Kingdom
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Commercial strategy & income generation consultancy

  • Sep 2009 - Dec 2011

  I-Xperience undertook income generation strategy for the landmark contemporary art gallery in Margate covering all income areas: venue hire, retail, catering etc. I-Xperience undertook income generation strategy for the landmark contemporary art gallery in Margate covering all income areas: venue hire, retail, catering etc.



Mercedes-Benz World Conferences, Meetings and Events

• United Kingdom
• Events Services
• 1 - 100 Employee

• Commercial & income generation consultancy

  • Jan 2010 - Mar 2010

  I-Xperience developed a new commercial strategy for to maximise income and brand engagement at Mercedes-Benz World. We evaluated a series of second gate options, resulting in the Little Learners driving school launch. I-Xperience developed a new commercial strategy for to maximise income and brand engagement at Mercedes-Benz World. We evaluated a series of second gate options, resulting in the Little Learners driving school launch.



Brighton & Hove Museums

• United Kingdom
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Commercial strategy & ticketing consultancy

  • Feb 2007 - Mar 2010

  I-Xperience undertook a strategic sales and marketing review and then supported the organisation with implementation of a new ticketing system and travel trade contracts. I-Xperience undertook a strategic sales and marketing review and then supported the organisation with implementation of a new ticketing system and travel trade contracts.



Zoological Society of London (ZSL)

• United Kingdom
• Non-profit Organizations
• 500 - 600 Employee

• Commercial strategy & income generation consultancy

  • Oct 2009 - Dec 2009

  I-Xperience undertook a feasibility study to introduce a new second gate attraction at London Zoo I-Xperience undertook a feasibility study to introduce a new second gate attraction at London Zoo



Chartered Land

• Ireland
• Construction
• 1 - 100 Employee

• Marketing, commercial & operational consulting

  • Jul 2008 - Dec 2008

  I-Xperience undertook the feasibility study and analysis to create a major new landmark destination in this mixed-use retail development of 56,000 m² retail development in Dublin city centre. We supported the developer by leading on stakeholder consultations through the planning process. I-Xperience undertook the feasibility study and analysis to create a major new landmark destination in this mixed-use retail development of 56,000 m² retail development in Dublin city centre. We supported the developer by leading on stakeholder consultations through the planning process.



AEG

• United States
• Entertainment Providers
• 700 & Above Employee

• Commercial strategy & income generation consultancy

  • Sep 2006 - Dec 2006

  I-Xperience created the sales strategy for the King Tutankhamen exhibition at the O2, which attracted 1.2m visitors, making it the UK's most visited exhibition in 2007. I-Xperience created the sales strategy for the King Tutankhamen exhibition at the O2, which attracted 1.2m visitors, making it the UK's most visited exhibition in 2007.



The lastminute.com London Eye

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Commercial Director

  • 2000 - 2006

  Leadership role at the UK’s number one paid for attraction. Leadership role at the UK’s number one paid for attraction.