Experience

Tangible

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Senior Research Manager

  • Oct 2022 - Present

• Research Consultant

  • Feb 2021 - Oct 2022


The University of Manchester
• United Kingdom
• Higher Education
• 700 & Above Employee
• Postdoctoral Research Associate

  • Nov 2020 - Dec 2021


Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Consumer Behaviour Consultant

  • Oct 2019 - Mar 2021

  I use academic research to help retailers and brands make informed business decisions on factors that influence their customers' behaviour and experience I use academic research to help retailers and brands make informed business decisions on factors that influence their customers' behaviour and experience



Nudge Insights UK

• Managing Director and Co-founder

  • Jan 2018 - Dec 2020

  Nudge is a neuromarketing research consultancy business. We use state-of-the-art equipment to conduct real life, hands-on experiments that provide valuable and reliable insights into your consumers’ minds. By monitoring brain activity and tracking eye-movements we measure subconscious emotional responses and identify significant opportunities to improve engagement and the customers' experience. Nudge is a neuromarketing research consultancy business. We use state-of-the-art equipment to conduct real life, hands-on experiments that provide valuable and reliable insights into your consumers’ minds. By monitoring brain activity and tracking eye-movements we measure subconscious emotional responses and identify significant opportunities to improve engagement and the customers' experience.

• Bioelectronics Network Research Associate

  • Mar 2018 - Feb 2019

  A post-doctorate position facilitating the development of the Bioeletronics Network at the University of Manchester. My role involved liaising with internal and external researchers, and key industry figures, as well as organising network events and training courses. A post-doctorate position facilitating the development of the Bioeletronics Network at the University of Manchester. My role involved liaising with internal and external researchers, and key industry figures, as well as organising network events and training courses.

• Graduate Teaching Assistant

  • Feb 2014 - May 2017

  Teaching in seminars and occasional lectures for the following modules: Production Management Operations Management Advanced Logistics and Supply Chain Fashion Business & Analysis Fashion Business In The Digital Age Strategic Management Strategic Marketing Colouration Labs Additional to teaching I have mentored masters students to help with their dissertation research. Teaching in seminars and occasional lectures for the following modules: Production Management Operations Management Advanced Logistics and Supply Chain Fashion Business & Analysis Fashion Business In The Digital Age Strategic Management Strategic Marketing Colouration Labs Additional to teaching I have mentored masters students to help with their dissertation research.


Tesco Stores Ltd
• Undergraduate Garment Technologist

  • Jul 2011 - Jul 2012