Experience

Charity Auctions Today

• United States
• Fundraising
• 1 - 100 Employee

• Sr. Marketing Writer and Editor Content Lead

  • Aug 2022 - Present

  Responsible for planning and executing content programs that create awareness, generate leads, and strengthen customer relationships. Collaborates with team to communicate effectively. Responsible for all written communication to ensure continuity of message • Produces expert-level thought leadership content on focusing on blogs, press releases, articles, white papers, and related content such as presentation scripts/talking points, brochures, fact sheets, video scripts, talking points, emails, and social media posts. • Reviews and edits content produced by the content marketing team to help ensure content quality. • Manages the personal day-to-day flow of copy for thought leadership content operation. • Develops and manages blog editorial calendar and pipeline • Researches topics • Edits copy from other writers to ensure copy meets quality and brand standards • Coordinates with design, research, web, and marketing teams on production. • Reports on content project pipeline, statuses, and KPI metrics. Show less



Synergy HomeCare Franchising, LLC

• United States
• Hospitals and Health Care
• 200 - 300 Employee

• Content Marketing Manager

  • Jun 2019 - Jun 2022

  Responsible for creating, improving and maintaining content to achieve company's business goals. Amplify content to raise brand awareness and monitoring web traffic and metrics to identify best practices. Oversees all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience. Ensures growth of organic search via robust SEO strategy. Monitors website consistently to improve user experience. Channel management of digital content hubs and all supporting social channels including email newsletter distribution. Create content our audience is looking for and then to optimize the path to conversion. create the content our audience is looking for and then to optimize the path to conversion. Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention. Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to met the business objectives at the lowest possible cost. Show less



Webgility

• United States
• IT Services and IT Consulting
• 100 - 200 Employee

• Content Marketing Manager for B2B SaaS Start-up

  • Nov 2018 - May 2019

  Webgility is an agile, team-focused, B2B SaaS start-up that understands growth begins with marketing content. Hired to roll up my sleeves and start writing as well as assume other digital marketing responsibilities as needed. Primary responsibilities include writing the following assets: Blog posts (SEO including metadata), website copy, landing pages, UI updates, customer success stories, press releases, white papers, interviews, case studies, email content, social media, video scripting, creating graphics for blog posts, social, et al, plus anything else that requires a marketing content writer's touch. Show less



THE RAINMAKER INSTITUTE, LLC

• United States
• 1 - 100 Employee

• Digital Marketing Manager

  • Oct 2017 - Nov 2018

  Manage, develop and grow all digital marketing initiatives to accelerate lead generation via creative strategies, social media advertising, SEO, UX, Strategies and results:  Created targeted, SEO-friendly digital content, increasing site traffic, improving keyword rankings. Made navigational changes to improve UX, redesigned landing pages, which lowered bounce rates and increased conversions.  Developed social media content strategy designed to provide a “mini-marketing MBA” for legal audience, which grew engagement significantly, particularly in the 11 LinkedIn groups I manage. Grew overall social media reach and engagement by 257%.  In an effort to create a following based on a reputation as subject matter experts on legal marketing, created new, and revised existing, website content with a transparent, friendly approach, often using storytelling, that engaged more readers, lowered bounce rates, increased awareness, traffic and conversions.  Used the continuity of creative assets across all platforms to build brand recognition and credibility, which proved to be an effective strategy based upon the increased volume of leads.  Introduced video marketing to use in social media and email marketing, as well as landing pages. Boosted conversion rates of landing pages by 37% via smart design, strong calls to action, persuasive copy and keen understanding of target audience.  Worked closely with IT to ensure all Google updates that would affect rankings, such as AMP (accelerated mobile pages), https/security certificate compliance, etc. Wireframed a new mobile site with IT to improve the mobile user experience, with emphasis on content, imagery and navigation.  Improved email open rates by 37% average in six months by crafting inviting, strategic subject lines, followed by a new email design strategy and the inclusion of email automation.  Designed all trade show/event collateral, from booth design to handout collateral. Show less



Law Tigers

• United States
• Legal Services
• 1 - 100 Employee

• Director of Digital Marketing & Public Relations

  • Oct 2016 - Oct 2017

  Responsible for managing a nationwide network of social media properties to develop brand in emerging markets of an extremely narrow niche market: motorcycle riders. Created social media brand strategy to build across multiple social media platforms (Facebook, Instagram, Twitter, YouTube) including granular targeting via Facebook advertising, building industry relationships to exponentially build brand reach while managing UX in redevelopment of a tired website to connect the dots among SEO, PPC social media and strategic content development. Increased Facebook fan base by 1,150% in six months. Manage programmatic advertising campaigns to launch brand in new markets, promote events and national contests, as well as media buying and the development of key media relationships to build brand awareness across logical media partners. With an inherited, yet weak database, developed a progressive profiling strategy to build profiles to allow extended loyalty development. Built and implemented video strategy to further increase branding and reach, including partnerships with key industry motorcycle talents who have millions of followers. Manage PPC for nine markets, using found data to get a deeper understanding of how brand is perceived, which helps immensely in building out the brand in different markets. Increasing qualified leads in all markets, with a sharp eye on spend vs. conversions. Leading the team with an app designer to create a new mobile app that wows the end user as the “total package” in terms of must-have utility and an excellent lead magnet/tripwire to build loyalty and long-term relationships. Manage all PR initiatives, both local and national. Show less



DollarDays

• United States
• Wholesale
• 1 - 100 Employee

• Director of Marketing

  • Jan 2010 - Sep 2016

  Responsible for managing acquisition, conversion and retention of customers for largest online wholesale company in US, holding a 6,500+/- Alexa ranking. Developed and implemented brand and marketing strategies to build and exceed revenue goals. Managed and developed affiliate marketing revenue, retargeting, email marketing, predictive analytics, social media, content marketing, PPC, SEO, digital marketing and PR. Monitored daily activities of marketing team. Worked closely with merchandising and sales teams to define marketing strategies, as well as business development to acquire, convert and retain customers. Managed meteoric growth in all social media properties, creating new ways to engage and convert. Continuous analysis of sales trends, A/B testing to ensure marketing initiatives were converting/growing. Drove inbound marketing initiatives through Hubspot, including conversion logic. Publisher of in-house ad network. Worked closely with stakeholders and a broad range of both in-house and contract professionals to define and achieve content success for web-based products across content life cycle, including concept, design, creation. Analyzed, documented, communicated project goals and business value, audience behaviors. Includes writing and/or editing web copy; enforcing style, identity, and voice guidelines; and sourcing video, audio, and/or still imagery. Developed meaningful and measurable goals between web content and social media channels, created and managed social media campaigns including blog, YouTube, Facebook, Pinterest, Twitter, LinkedIn and Google+ by setting direction and evaluating performance in concert with the strategic goals. Authored all company documents including press releases, promotional email, email subject lines, brand guide, promotions, contests, etc. Translated brand objectives into creative strategies. Show less



R and R Images

• United States
• Advertising Services
• 200 - 300 Employee

• Creative Strategist

  • Aug 2005 - Aug 2009

  Accomplished marketing professional hired by direct marketing agency to blend creative marketing strategy experience with accomplished writing skills to create targeted marketing solutions for an eclectic client base. Success in this position is directly related to listening to clients' challenges, performing due diligence research to develop high-performance marketing strategies to mount challenges and carve out new sales opportunities through intensive market analysis to build sales. Writing and editing for all media including print, web, email, collateral, white papers, press releases, purls, bios, event coverage, manuals, technical, newsletters, direct response and webinars. Creating masterful social media strategy for company, including authoring company blog, creating lively social media interaction across popular platforms with integration of photography and video as well as the creation of a company mobile app. Complete redesign of company website, including content. Created, implemented and managed social media strategy for clients. Show less



College Publisher

• Greater Boston Area

• Director, Campus Relations for SaaS Startup

  • Feb 2000 - Jun 2005

  Chosen to negotiate contractual relationships with online university student newspapers for company's SaaS platform to publish student newspaper online. Managed national sales staff, created national student campus rep program and directed national promotional efforts. Designed, wrote and produced marketing collateral. Spearheaded the design, development and publishing of a quarterly newsletter to heighten awareness of company issues to partner schools. Created advisory board of key college personnel, held regional partner meetings to review working relationships, and devised performance incentive contests to encourage campus partners to promote their respective websites, which proved to increase optins exponentially. Executive team member responsible for initiating best practices and gathering industry intelligence to maintain strong market position. Show less



Arizona State University

• United States
• Higher Education
• 700 & Above Employee

• Advertising and Marketing Director

  • Jul 1986 - Oct 2000

  Selected to build advertising revenue at the nation's sixth largest university and highly regarded student media department. Trained students and full-time account representatives to sell advertising and meet revenue goals. Analyzed daily financials. Supervised credit office, newspaper delivery team, and advertising department for 20,000-daily circulation newspaper, campus cable television station, and Internet site. Created and implemented all promotional and marketing collateral and promotions. Spearheaded, designed, wrote and developed a comprehensive training manual and interactive tool that better prepared the sales staff to interact with clients. Conceptualized, planned and created coupon book product and crafted the acquisition of campus closed circuit TV station that substantially increased brand awareness and exposure for the newspaper and other media products. Initiated and re-engineered advertising rate structure, implemented fiscal forecasting and budgeting, and initiated strong partnerships with more than 50 campus departments and hundreds of community businesses that resulted in strong revenue growth and positive market positioning. Developed and executed marketing strategies to build exponential growth. Led sales team to grow advertising sales revenue from $300k to $2.3 million per year. Show less