Social Media Coordinator

• Apr 2021 - Present

• Managed and worked with Al Habtoor City & Habtoor Grand Marina Restaurants. • Develop innovative and creative Social media content across social media platforms—writing, scheduling, and posting content along with tracking Influencer's ROI. • Work closely with Restaurant GMs, Executive Chefs, and Beverage Managers to identify and produce social media content opportunities. • Propose creative marketing strategies in collaboration with the Marketing Manager • Liaise with external media partners, Hotel marketing team for updates on the outlet's promotions. • Keep track of social media trends and competition. • Evaluate, maintain & update the outlet's websites. • Assist in creating and editing written video, and photo content, including newsletters. • Monitoring the websites and update w/ new marketing materials or content (events or promotions) Show less

Social Media Marketing Specialist

• Jan 2021 - Apr 2021

Senior Executive Client Servicing

• Jan 2020 - Mar 2020

• Meet and liaise with clients to discuss and identify their advertising requirements. • Managed and worked with the following clients: TGI Fridays - GCC (7 Markets), Meydan Hotels & Bab Al Shams Resort. • Work with agency colleagues to devise an advertising campaign that meets the client's brief and budget. • Prepare Marketing collateral's, branding, and copy writing (ATL and BTL). • Work with the account team in briefing the creatives and copywriters on the formulation of marketing strategies. • Liaise with, and act as the link between, the client and the team by maintaining regular contact with both. • Present creative work to clients for approval or modification • Oversee the social media channels - Including content creation, Ad campaigns, Influencer marketing, Monthly reports and Community management. • Formulating social media strategies with Account Directors and present them during client meetings. • Formulating and overseeing all marketing campaigns. Show less

Senior Account Executive

• May 2019 - Dec 2019

• Developing engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages. • Managed and worked with the following clients: Sahara Centre, Cinnabon, Seattle's Best Coffee, Zaatar W Zeit, JAME (Hyundai & Genesis UAE), Q6 Bistro. • Content creation, creative copy writing, and content management on a day-to-day basis that is representative of the brand. • Keeping track of content suggestions, requests, and recommendations by the client in the form of special updates. • Manage and update the brand’s platforms on Facebook, Twitter, Google+, Youtube channel, etc. • Negotiating with clients and agency staff about the details of campaigns. • Presenting creative work to clients for approval or modification. •Handling budgets, managing campaign costs and invoicing clients. • Writing client reports. Show less

PR and Social Media Executive

• Nov 2015 - Apr 2019

PR Executive Responsibilities: • Liaise on a daily basis with clients and the media, often via telephone and email. • Managed and worked with the following clients: Corum, Roger Dubuis, Eberhard & Co., SriLankan Airlines, Messe Frankfurt, Oris, Parmigiani Fluerier, Raymond Weil, Citizen & Saint Honore. • Build strong relationships and networks with colleagues, clients and the media • Monitor the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients • Draft press releases/newsletter/ copy • Work as part of an account team to develop client proposals and implement the PR activity • Prepare regular client reports and attend client meetings • Ensure a constant flow of product information and new releases to all Middle Eastern press including send outs of product to ensure strong presence in all important titles. • Take responsibility for the press clippings and ensure inclusion in the weekly and monthly reports for the Middle East. • Collate, analyze and evaluate media coverage • Manage events, including press conferences and promotional events • Undertake research for new business proposals and present them to potential new clients. Social Media Responsibilities: • Oversees all company social media accounts management • Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages • Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals • Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction • Audits and analyses social media presences, including digital advertising costs and returns • Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement Show less

Social Media & Public Relations

• Jul 2014 - Sep 2014

• Study the trends of the client’s brand on social media and how the customers are interacting with us. • Discover new means to interact/communicate with the audience and get their attention through creative posts. • Monitor emerging social media trends and corporate it with the client’s brand. • Manage and help to create marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers). • Drafting press releases and also submitting creative writing. • Keep pace with social media and internet marketing industry trends and developments Show less