Elizabeth Cooke

Senior Strategist at Earnest
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US
Skills

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Bio

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Credentials

  • Google Analytics Certification (Advanced)
    Google
    Aug, 2022
    - Nov, 2024
  • Google Tag Manager Certification
    Google
    May, 2021
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Mar, 2023
    - Nov, 2024
  • Creative Strategy Professional (Advanced)
    Meta
    Aug, 2022
    - Nov, 2024

Experience

  • Earnest
    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Senior Strategist
      • Feb 2023 - Present

  • DDB Health New York
    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Senior Engagement Strategist
      • Aug 2022 - Feb 2023

      - Created multichannel campaign strategies for Novartis, BI and Eli Lilly - Won peer-nominated 'Best of the Bold' award for work collaborating across teams- Led thought leadership for strategy department by hosting client-facing workshops and presenting agency-wide 'lunch and learns' educating on new platformsNew business wins: Brand with $4.3 billion in annual revenue. I created engagement strategy for brand and presented it in live pitch

    • Engagment Strategist
      • Nov 2021 - Aug 2022

  • EVERSANA INTOUCH
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Digital Strategist
      • May 2021 - Nov 2021

      - Served clients by frequently presenting analytics reports and media recommendations - Partnered with Strategy Director to determine digital channels for $2MM in budgets - Conducted competitive analyses and digital audits to discover new digital opportunities - Served clients by frequently presenting analytics reports and media recommendations - Partnered with Strategy Director to determine digital channels for $2MM in budgets - Conducted competitive analyses and digital audits to discover new digital opportunities

  • Idealist.org
    • Non-profit Organizations
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jun 2020 - May 2021

      - Collaborated with teams of UX designers and writers to tell brand story- Wrote bimonthly newsletter, tailoring content for global audience - Tripled average ‘likes’ on Instagram posts by conducting audit and adjusting post language- Analyzed campaign data, and presented reports to senior staff 3x a year

    • Marketing Coordinator
      • Jun 2019 - May 2020

  • Ensemble Studio Theatre
    • United States
    • Performing Arts
    • 1 - 100 Employee
    • Marketing and Communications Manager
      • Jan 2018 - Jun 2019

      - Established campaign KPI’s, and reported results in quarterly presentations - Managed relationships with vendors & press outlets like the New York Times - Strategized campaigns to promote 6 productions, selling out the 2018-2019 season - Established campaign KPI’s, and reported results in quarterly presentations - Managed relationships with vendors & press outlets like the New York Times - Strategized campaigns to promote 6 productions, selling out the 2018-2019 season

Education

  • The University of Texas at Austin
    Bachelor of Science (B.S.), Advertising

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