Social Media Manager

• Aug 2023 - Present

Social Media Manager & Digital Marketing Associate

• Jun 2021 - Jan 2023

- Developed content for blog posts, landing pages and social media platforms to further marketing endeavors. - Prepared monthly calendar to manage online content across multiple platforms. - Engaged with and responded to online audience through relevant comments. - Tracked social media metrics to determine audience growth rate, volume and reach. - Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms. - Identified target audience and developed optimized communication plans to engage and interest individuals. - Contributed ideas during strategic and conceptual brainstorming sessions. - Identified and communicated with influencers to drive posts about company's brand and products. Show less

Social Media Marketing Intern

• Jan 2021 - Mar 2021

- Managed brand's Facebook page and assisted with content creation for Instagram to promote products, services and content. - Scheduled content for publication on social media at ideal times. - Employed storytelling for digital content and developed unique campaigns to promote brand engagement. - Prepared and hosted interviews on Instagram Live for brand promotion and audience engagement. - Created several blog posts for product promotion on brand website and social media pages. - Managed brand's Facebook page and assisted with content creation for Instagram to promote products, services and content. - Scheduled content for publication on social media at ideal times. - Employed storytelling for digital content and developed unique campaigns to promote brand engagement. - Prepared and hosted interviews on Instagram Live for brand promotion and audience engagement. - Created several blog posts for product promotion on brand website and social media pages.

Marketing Communications Assistant

• Aug 2019 - Jan 2020

- Created content for weekly newsletters & university Twitter accounts. - Assisted with press release writing and distribution to support event promotion. - Devised creative strategies for improving customer awareness of company and offerings. - Brainstormed topics with subject matter experts that aligned with media interests. - Photography for university Flickr page. - Monitored industry and market-related news and events to assess opportunities for rapid response and media outreach. Show less

Orientation Leader

• Jan 2018 - Jan 2019

- Developed leadership & communication skills through workshops and trainings - Managed large numbers of students/parents every week - Adapted to diverse groups of students/parents - Led campus tours - Organized schedules for each week - Participated in team building exercises - Maintained grades and workload - Developed leadership & communication skills through workshops and trainings - Managed large numbers of students/parents every week - Adapted to diverse groups of students/parents - Led campus tours - Organized schedules for each week - Participated in team building exercises - Maintained grades and workload