Experience

Lumigo

• United States
• Software Development
• 1 - 100 Employee

• Senior Product Marketing Manager

  • Mar 2022 - Present



Spot by NetApp

• United States
• Software Development
• 300 - 400 Employee

• Senior Product Marketing Manager

  • May 2020 - Mar 2022



7Park Data

• United States
• Information Services
• 1 - 100 Employee

• Product Marketing Manager

  • Sep 2019 - May 2020

  As product marketing manager at 7Park Data, an alternative data and analytics provider, I lead go-to-market initiatives, in partnership with product and sales teams. I plan and execute product launches into new verticals, segments and personas that accelerate commercialization, customer acquisition and revenue impact. As product marketing manager at 7Park Data, an alternative data and analytics provider, I lead go-to-market initiatives, in partnership with product and sales teams. I plan and execute product launches into new verticals, segments and personas that accelerate commercialization, customer acquisition and revenue impact.



Sourced Group an Amdocs Company

• Canada
• IT Services and IT Consulting
• 200 - 300 Employee

• Marketing Manager

  • Mar 2016 - Aug 2019

  Kenzan, an Amdocs Company, is a software and digital consulting firm specializing in cloud computing. For 4+ years, I worked as Kenzan's marketing generalist with a focus on product marketing. I owned and managed all marketing activities including content lead generation, branding and sales enablement. With a focus on product marketing, I worked closely with technical teams to support executives and client solutions with a targeted, account-based approach. Kenzan, an Amdocs Company, is a software and digital consulting firm specializing in cloud computing. For 4+ years, I worked as Kenzan's marketing generalist with a focus on product marketing. I owned and managed all marketing activities including content lead generation, branding and sales enablement. With a focus on product marketing, I worked closely with technical teams to support executives and client solutions with a targeted, account-based approach.



LivePerson

• United States
• Software Development
• 700 & Above Employee

• Corporate Communications Specialist

  • Sep 2014 - Mar 2016

  As a corporate communications specialist, I help shape the way the LivePerson brand is perceived by employees (both current and prospective), media, the tech industry and the general public. Through strategic content creation -- bylines, blogs, pitches, press releases, videos, infographics, speeches, events, internal communications and more -- I work to amplify and promote LivePerson's brand as an employer and leader in the market. For blogs on LivePerson's Connected Customer authored by me, http://www.liveperson.com/profiles/elana-krasner Show less



International Council of Shopping Centers

• New York, NY

• Media and Public Relations

  • Jul 2010 - Sep 2014

  I build creative, content-driven marketing and PR strategies to enhance ICSC's brand and image, and convey the association as the voice of the retail real estate industry. Through mix of traditional PR and digital, I secure placements in national, regional and local media outlets including Buzzfeed, The Wall Street Journal and Bloomberg. I transform industry research and data into shareable content across multiple media channels, all intended to forward the goals of ICSC, and the industry as a whole. Show less



Westchester Magazine

• Elmsford, New York

• Freelance Contributor

  • Aug 2008 - 2012



WBNG-TV

• Creative Services Intern

  • Sep 2007 - May 2008

  As a creative services intern, I wrote dozens of commercial scripts and other programming that were used on air. As a creative services intern, I wrote dozens of commercial scripts and other programming that were used on air.