Elan Castell

Digital Marketing Manager- U Brands and Smead Manufacturing Co. at U Brands
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Contact Information
us****@****om
(386) 825-5501
Location
Laguna Beach, California, United States, US
Languages
  • German, Middle High (ca.1050-1500) Limited working proficiency
  • German Professional working proficiency
  • Spanish Limited working proficiency

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Credentials

  • Content Marketing: Blogging for Business
    LinkedIn
    Nov, 2022
    - Nov, 2024
  • Build an Online Business Presence With a Facebook Page
    Meta
    Mar, 2022
    - Nov, 2024
  • Choose Ad Placements, Budget and Schedule in Ads Manager
    Meta
    Mar, 2022
    - Nov, 2024
  • Connect With Customers on Facebook Business Suite
    Meta
    Mar, 2022
    - Nov, 2024
  • Create Audiences in Ads Manager
    Meta
    Mar, 2022
    - Nov, 2024
  • Customize Ad Creative in Ads Manager
    Meta
    Mar, 2022
    - Nov, 2024
  • Establish a Facebook Page Following
    Meta
    Mar, 2022
    - Nov, 2024
  • Get Started with Advertising on Facebook and Instagram
    Meta
    Mar, 2022
    - Nov, 2024
  • Manage Your Ad Campaigns
    Meta
    Mar, 2022
    - Nov, 2024
  • Meta Certified Digital Marketing Associate
    Meta
    Mar, 2022
    - Nov, 2024
  • SEO Foundations
    LinkedIn
    Mar, 2022
    - Nov, 2024
  • Set Up and Use the Pixel and the Conversions API for Ad Campaigns
    Meta
    Mar, 2022
    - Nov, 2024
  • Start Marketing with Meta Technologies
    Meta
    Mar, 2022
    - Nov, 2024
  • The Importance of Campaign Objectives
    Meta
    Mar, 2022
    - Nov, 2024
  • Understand Meta's Policies on Data, Privacy and Ads
    Meta
    Mar, 2022
    - Nov, 2024
  • Klaviyo product certificate
    Klaviyo
    Nov, 2022
    - Nov, 2024
  • SMS Strategy Certificate
    Klaviyo
    Nov, 2022
    - Nov, 2024
  • Deliverability Certified
    Klaviyo
    Oct, 2022
    - Nov, 2024
  • Meta Certified Digital Marketing Associate
    Meta
    Mar, 2022
    - Nov, 2024
  • Emergency Medical Technician (EMT)
    National Registry of Emergency Medical Technicians
    Jan, 2021
    - Nov, 2024

Experience

    • United States
    • Retail
    • 1 - 100 Employee
    • Digital Marketing Manager- U Brands and Smead Manufacturing Co.
      • Feb 2022 - Present

      Creating/proofing copy, Digital Asset Management, PIM/Meta description/Governance/Taxonomy, planning/strategizing/executing CRM and Social Media campaigns, fabricating creative content for Social Media and Email, spearheaded the rebranding of Smead Est.1906, analyzing KPIs and metrics for both Smead and U Brands, assisting with Google Ads, Facebook/Meta Ads Manager, and SEO optimization. Conclusively contributing towards the expansion of a larger audience with increased traffic and positive engagement within the meta world of both The Smead Manufacturing Co. and U-Brands.

    • United States
    • Hospitality
    • 400 - 500 Employee
    • Digital Support Specialist
      • Aug 2021 - Feb 2022

      Alterra Destinations guru sharing knowledge of all affiliated Ikon Pass ski destinations via social media ,web, sms, and integrated soft phones. Communicating with current and future pass holders through CRM platforms, thus creating synergy between the mountains, humankind, and the digital world. Alterra Destinations guru sharing knowledge of all affiliated Ikon Pass ski destinations via social media ,web, sms, and integrated soft phones. Communicating with current and future pass holders through CRM platforms, thus creating synergy between the mountains, humankind, and the digital world.

    • United States
    • Hospitality
    • 700 & Above Employee
    • VIP Services Mixologist
      • Sep 2019 - Aug 2021

    • Live Venue Bar Manager (During University)
      • Jul 2017 - Jun 2019

      Promoted specific brands and new products for vendors with clients Supported artist management and ensured a well established relationship between the artist and the venueDiscussed top selling beverages with management and recommended enhancements to the bar menuResponsible for entire bar’s inventory and performed weekly calculations for necessary ordersPrepared alcoholic or non-alcoholic beverages for bar and patronsAssessed bar customers' needs and preferences and making recommendationsMixed ingredients to prepare cocktails Checked customers’ identification and confirm it meets legal drinking age

    • VIP Relations Lead
      • May 2013 - Feb 2014

      Provided a professional and efficient level of customer service to all guestsTrained all new VIP assistant employeesPromoted certain brands and companies for special occasions and eventsCommunicated with servers and management regarding any concerns or issues throughout the night Responsible for daily floor plan assignments for bottle service assistantsSet up bottle service room and bar with proper equipment and drinksEnsured the setting up of a safe and secure outside entrance for ticket entry and bottle service receptionOrganized and constructed the setup of the bottle service tables including the VIP areaTook reports on inventory of and submitted daily counts to CorporateOpened and closed store daily

    • United States
    • Travel Arrangements
    • 300 - 400 Employee
    • Customer Relations Department Manager (Quiksilver Retail Store)
      • Oct 2011 - May 2013

      Received the "Black Diamond" award for superior customer serviceCertified Marker, Look, Tyrolia, Elan, Rossignol and Salomon expert technician Trained as a customer sales rep for Libtech, Gnu, Roxy, Quiksilver, DC Handled customer service situations and found solutions to purchase discrepanciesValidated total daily profits at the end of the day and handled closing dutiesOverviewed the tasks of employees to ensure the success and appearance of the store Followed up on emails and any matters that were specified by the store managerPerformed weekly stock reports and counted inventory on all items shipped inKey holder and responsible for everything inside and/or belonging to the storeManaged scheduled breaks and lunches for employees

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Assistant Store Manager/Tech Support
      • Feb 2009 - Sep 2011

      Trained on various tech brands such as Razor, Insignia, Microsoft, Steam (Valve Co.), CyberPower, and MSIOrganized Howie's website with promotional events, weekly tournaments, and monthly contestsPromoted special events and competitions online via the official website, Facebook, and additional social media outletsHandled store ops in correlation to voicemails, email and phone queries Set up store competitions, private functions, and organized game sponsored eventsWorked on technical difficulties with Microsoft and Xbox systems via remote desktop, mobile and on-site troubleshootingValidated interim statements and financial counts of daily store totalsControlled the operations of 300 computer systems and Xbox 360sResponsible for staff management, team building, and employee reviewsTook reports on inventory of gaming products and company merchandise and submitted daily counts to Corporate

    • United States
    • Retail
    • 700 & Above Employee
    • Assistant Retail Sales Manager
      • Sep 2006 - Jan 2009

Education

  • University of California, Berkeley
    Bachelor of Arts - BA, German Studies
    2017 - 2019
  • UC Leuven-Limburg
    4.0 GPA
    2019 - 2019
  • Saddleback College
    Associate's degree, Sociology
    2006 - 2016
  • Dana Hills High School
    High School Diploma, General Studies
    2002 - 2006

Community

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