Experience

iNSPIRE COMMUNICATIONS GROUP
• China
• Advertising Services
• 1 - 100 Employee
• 媒介策划策略总监

  • Sep 2020 - Present


PHD

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Planning Director

  • Aug 2016 - Jul 2020

  Amore Pacific • CHINA Media Planning for all brand • Cosmetic Market Analysis for Amore Pacific Group • Newsletter for new media trend and show case for Amore Pacific Group • Target audience media behavior analysis for all city tiers & all region in China • Campaign planning and budget allocation for all media category • All media performance tracking and measurement setting and reporting • Budget consolidation and record for all Amore brand Victoria’s Secret • Campaign planning and execution leading for all media category • All media performance tracking and measurement setting and reporting • Budget controller Unilever • Campaign planning and execution for all media category, especially on trend mobile APP Show less



Zenith

• India
• E-Learning Providers
• 1 - 100 Employee

• Senior Planning Manager

  • Jan 2013 - Jul 2016

  • CHINA Market Digital Planning for all product lines • Sports Market Analysis for PUMA brand positioning and trends setting • SOV analysis for different cities and city tiers in China • Budget allocation and controlling for digital display and search • Digital performance tracking and measurement setting and reporting • Negotiating and evaluating all media and vendors quotation and price, and make sure get best ROI • CHINA Market Digital Planning for all product lines • Sports Market Analysis for PUMA brand positioning and trends setting • SOV analysis for different cities and city tiers in China • Budget allocation and controlling for digital display and search • Digital performance tracking and measurement setting and reporting • Negotiating and evaluating all media and vendors quotation and price, and make sure get best ROI



Carat

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Supervisor

  • Dec 2009 - Jan 2013

  According to different TA’s behavior and campaign objective to creative appropriate buying and communication strategy to reach TA more smoothly and effectively, and then to execute the plan successfully; provide weekly report and post buy regularly and make review to client According to different TA’s behavior and campaign objective to creative appropriate buying and communication strategy to reach TA more smoothly and effectively, and then to execute the plan successfully; provide weekly report and post buy regularly and make review to client



达彼思

• Senior Account Executive

  • May 2009 - Dec 2009

  Work with client for daily operations independently; deliver client needs to the team; Follow up the proposal, schedule and spot plan; control the progress of project; Work with client for daily operations independently; deliver client needs to the team; Follow up the proposal, schedule and spot plan; control the progress of project;



Energy Source

• Italy
• Machinery Manufacturing

• Account Executive

  • Apr 2008 - Apr 2009

   Communicate with client for daily operations & executive the plan  Being highly involved in client coordination, interfac  Communicate with client for daily operations & executive the plan  Being highly involved in client coordination, interfac