Experience

RP3 Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Copywriter

  • May 2022 - Present



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Jr. Copywriter

  • Apr 2021 - May 2022

  -Write ad copy, editorial content, and creative campaign concepts for clients including Florida Department of Citrus, Land O'Lakes, The Home Depot, Yamaha, and more. -Support creative pro-bono opportunites.-Support content production from concept phase to execution.

• Digital Content Producer

  • Dec 2018 - Apr 2021

  -Produce multi-channel digital campaigns that bring brand storytelling to life with compelling and timely content.-Work closely with art directors and copywriters to develop and pitch creative concepts based on digital, earned, and influencer strategies.-Create internal and client-facing content performance reports interpreting site and third-party platform analytics.-Support digital and creative strategy around new business opportunities.

• Digital Intern

  • Jul 2018 - Dec 2018

  -Wrote organic and paid social post copy for accounts in health, entertainment, and food/bev industry. -Created and implemented monthly social content calendars aligned with brand awareness, engagement, and conversion strategies.-Supported end-to-end content process from planning to supporting during content shoots to aligning all assets to monthly organic and paid media strategies.-Edited blog content and optimized meta data using insights from keyword and audience search behavior trends.-Built and tested Facebook ads in business manager.-Supported influencer program by identifying and vetting potential social partnerships.-Optimized front-end website experience by editing and managing content through WordPress.



RB Oppenheim Associates

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Coordinator

  • May 2017 - Aug 2017

  -Created editorial calendar for multi-channel content publishing across social media, email marketing and website/blog for two B2C clients.-Developed new website messaging to support client online rebrand around new product offerings and retail strategy.-Researched and developed blog content around the local real-estate market landscape for Tallahassee real-estate client. -Created editorial calendar for multi-channel content publishing across social media, email marketing and website/blog for two B2C clients.-Developed new website messaging to support client online rebrand around new product offerings and retail strategy.-Researched and developed blog content around the local real-estate market landscape for Tallahassee real-estate client.



Full Tilt Consulting

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Intern, Content and Social Media Marketing

  • May 2016 - Dec 2016

  -Created and published content across social media designed to generate awareness and position Full Tilt Consulting as a thought leader in the market.-Wrote client press releases, website copy, and editorial calendars aligned with quarterly marketing strategy.-Conducted industry research to build buyer personas to support client advertising objectives.-Pitched content to publications in education industry, resulting in elevated brand exposure and brand awareness, and ultimately driving enrollment.



ANNA Magazine

• Social Media Marketing and Editorial Intern

  • Nov 2015 - Apr 2016

  -Wrote and edited creative pieces. -Pitched new articles during editorial meetings. -Managed Instagram page and curated content for daily posts.• Designed 30-day social media campaign called #SmartisSexy, which increased web traffic and readership.• Created conversations on Instagram and twitter that increased brand exposure and recruited new readers. -Wrote and edited creative pieces. -Pitched new articles during editorial meetings. -Managed Instagram page and curated content for daily posts.• Designed 30-day social media campaign called #SmartisSexy, which increased web traffic and readership.• Created conversations on Instagram and twitter that increased brand exposure and recruited new readers.