Elaine Smalling
Director of Marketing at Lending Associates- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
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Portuguese Professional working proficiency
Topline Score
Bio
Randy Plunkett, EdD
Elaine is definitely mission driven and a pleasure to work with! I could always count on her to bring succinct clarity to every conversation. She was always organized and ready with not only recommendations, but what was required to exceed expectations. Count on her to always be team focused, bought in, and ready to work! If you are looking for a role model and mentor, reach out to her to help to cut through the noise and to form strategies to be successful. It was an honor to work with her and I deem it a joy to call her friend.
Kathy (Mock) Hietala, MAOM
What can I say about Elaine? She first became my coworker, and then became my friend. She has the ability to translate her diverse experience into any new role or function she takes on. She is a joy to work with being so incredibly observant, able to ask the right question at the right time, and being supportive to both teammates and clients. She has a remarkable way of ensuring clients feel heard and appreciated, all the while bringing them innovative and exciting ideas that fit their goals and strategies. I would be on her team again any day, and any organization would be fortunate to have her!
Rebecca Johnson
Elaine and I worked together for 18 months and I can say with confidence she is perfectly suited for business development. She is intrinsically motivated, always contributes positive energy to every situation and has a genuine interest in others. I learned a lot from her about how to build and maintain working relationships - and how to turn interest into sales.
Randy Plunkett, EdD
Elaine is definitely mission driven and a pleasure to work with! I could always count on her to bring succinct clarity to every conversation. She was always organized and ready with not only recommendations, but what was required to exceed expectations. Count on her to always be team focused, bought in, and ready to work! If you are looking for a role model and mentor, reach out to her to help to cut through the noise and to form strategies to be successful. It was an honor to work with her and I deem it a joy to call her friend.
Kathy (Mock) Hietala, MAOM
What can I say about Elaine? She first became my coworker, and then became my friend. She has the ability to translate her diverse experience into any new role or function she takes on. She is a joy to work with being so incredibly observant, able to ask the right question at the right time, and being supportive to both teammates and clients. She has a remarkable way of ensuring clients feel heard and appreciated, all the while bringing them innovative and exciting ideas that fit their goals and strategies. I would be on her team again any day, and any organization would be fortunate to have her!
Rebecca Johnson
Elaine and I worked together for 18 months and I can say with confidence she is perfectly suited for business development. She is intrinsically motivated, always contributes positive energy to every situation and has a genuine interest in others. I learned a lot from her about how to build and maintain working relationships - and how to turn interest into sales.
Randy Plunkett, EdD
Elaine is definitely mission driven and a pleasure to work with! I could always count on her to bring succinct clarity to every conversation. She was always organized and ready with not only recommendations, but what was required to exceed expectations. Count on her to always be team focused, bought in, and ready to work! If you are looking for a role model and mentor, reach out to her to help to cut through the noise and to form strategies to be successful. It was an honor to work with her and I deem it a joy to call her friend.
Kathy (Mock) Hietala, MAOM
What can I say about Elaine? She first became my coworker, and then became my friend. She has the ability to translate her diverse experience into any new role or function she takes on. She is a joy to work with being so incredibly observant, able to ask the right question at the right time, and being supportive to both teammates and clients. She has a remarkable way of ensuring clients feel heard and appreciated, all the while bringing them innovative and exciting ideas that fit their goals and strategies. I would be on her team again any day, and any organization would be fortunate to have her!
Rebecca Johnson
Elaine and I worked together for 18 months and I can say with confidence she is perfectly suited for business development. She is intrinsically motivated, always contributes positive energy to every situation and has a genuine interest in others. I learned a lot from her about how to build and maintain working relationships - and how to turn interest into sales.
Randy Plunkett, EdD
Elaine is definitely mission driven and a pleasure to work with! I could always count on her to bring succinct clarity to every conversation. She was always organized and ready with not only recommendations, but what was required to exceed expectations. Count on her to always be team focused, bought in, and ready to work! If you are looking for a role model and mentor, reach out to her to help to cut through the noise and to form strategies to be successful. It was an honor to work with her and I deem it a joy to call her friend.
Kathy (Mock) Hietala, MAOM
What can I say about Elaine? She first became my coworker, and then became my friend. She has the ability to translate her diverse experience into any new role or function she takes on. She is a joy to work with being so incredibly observant, able to ask the right question at the right time, and being supportive to both teammates and clients. She has a remarkable way of ensuring clients feel heard and appreciated, all the while bringing them innovative and exciting ideas that fit their goals and strategies. I would be on her team again any day, and any organization would be fortunate to have her!
Rebecca Johnson
Elaine and I worked together for 18 months and I can say with confidence she is perfectly suited for business development. She is intrinsically motivated, always contributes positive energy to every situation and has a genuine interest in others. I learned a lot from her about how to build and maintain working relationships - and how to turn interest into sales.
Credentials
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Digital Marketing
University of South Florida Muma College of BusinessOct, 2017- Sep, 2024 -
Lumina Spark
Lumina LearningJan, 2010- Sep, 2024
Experience
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Lending Associates
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Financial Services
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1 - 100 Employee
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Director of Marketing
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Mar 2022 - Present
Directs Lending Associates' brand and services marketing. Supports and strengthens the company's partnership with other companies, and leads the coordination and implementation of marketing strategies. Responsible for the marketing budget, supports customer service processes, and researches growth opportunities. Directs publicity, advertisement, and media relations in relationship to support brand recognition in the market. Directs Lending Associates' brand and services marketing. Supports and strengthens the company's partnership with other companies, and leads the coordination and implementation of marketing strategies. Responsible for the marketing budget, supports customer service processes, and researches growth opportunities. Directs publicity, advertisement, and media relations in relationship to support brand recognition in the market.
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Walden University
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Higher Education
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700 & Above Employee
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Education Partnership Manager
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Jan 2019 - Mar 2022
As an experienced Business Development professional, I consult with organizations to build strategic partnerships that support internal professional development initiatives. Through Walden University’s innovative use of technology and higher education solutions, I collaborate with organizations to help them maintain their competitive advantage by strengthening the talent and skills of their workforce. I also support organizations by improving recruitment and retention through innovative professional development solutions.
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Corporate Fitness Works
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United States
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Health, Wellness & Fitness
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100 - 200 Employee
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Vice President Of Business Development
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Jan 2018 - Dec 2018
As Vice President of Business Development I direct the Business Development, Marketing & PR and Business Innovations Units through new business strategic planning, the successful formation of strategic business partnerships, the proposal communication process, contract negotiations, and the implementation of effective marketing and public relations programs and initiatives. I also champion continued growth and advance the company by winning new business opportunities, developing our competitive advantages and remaining ahead of industry trends. It is my role to deliver consistent leadership that effectively develops and implements business innovations, sales strategies, marketing and public relations practices and objectives, and team leadership development that will result in the company’s increased brand awareness, industry leadership position and overall market share growth.
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Assistant Vice President of Business Development
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Mar 2017 - Jan 2018
As Assistant Vice President of Business Development, Elaine Bispo Smalling directs innovative business development, public relations and marketing campaigns that support Corporate Fitness Works in leading the health revolution that moves everybody!
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Senior Director of Marketing & Public Relations
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Mar 2015 - Mar 2017
Responsible for developing and implementing external communications activities, marketing efforts, educational initiatives, public relations activities and media activities. Manage and implement any cooperative communications or educational projects undertaken with other societies, associations or organizations. Provide marketing and communications support for events, meetings, forums and workshops, as well as for trade shows. Coordinate with and support, at the strategic and tactical levels, the Executive Team, Board of Directors, Advisory Board and other senior staff.
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St. Petersburg Area Chamber of Commerce
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Marketing and Communications Manager
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Oct 2014 - Mar 2015
Create, implement and maintain a thorough marketing plan through collaboration with staff, Chamber members and leadership that conveys the Chamber brand and tells the member story. Coordinate the successful creation, production and implementation of materials, website and social media. Create, implement and maintain a thorough marketing plan through collaboration with staff, Chamber members and leadership that conveys the Chamber brand and tells the member story. Coordinate the successful creation, production and implementation of materials, website and social media.
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Vice President, Business Development
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Jan 2011 - Oct 2014
Improving organizations profitability by generating new prospects, creating new partnership ventures, developing a potential segment of the market, project management and creating new opportunities by shifting a company’s overall business operations through market research, new sales, forecasting and strategic planning. Clients served: The DW Group Doubletake Studios Improving organizations profitability by generating new prospects, creating new partnership ventures, developing a potential segment of the market, project management and creating new opportunities by shifting a company’s overall business operations through market research, new sales, forecasting and strategic planning. Clients served: The DW Group Doubletake Studios
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St. Petersburg Downtown Partnership
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Non-profit Organization Management
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1 - 100 Employee
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Vice President
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May 2006 - Jan 2011
Directed all administrative and financial operations of a non-for-profit 501 (c) 6-membership organization. Responsible for identifying and advocating for important issues affecting the downtown district. Assisted with project planning and development, organizing federal, state, county and community resources for action and promoting downtown as a desirable place to live, learn and build a business. Directed all administrative and financial operations of a non-for-profit 501 (c) 6-membership organization. Responsible for identifying and advocating for important issues affecting the downtown district. Assisted with project planning and development, organizing federal, state, county and community resources for action and promoting downtown as a desirable place to live, learn and build a business.
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Director of Marketing & Air Service Development
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May 2001 - May 2004
Directed commercial air passenger service, cargo, and private fixed base operator service new and existing business development. Successfully increased air passenger service at the St. Petersburg-Clearwater International Airport from 720,000 to a record breaking 1.3 million from years 2001 through 2004. Directed all Airport public relations and promotional activities in collaboration with the Pinellas County Public Relations Department. Directed airport website development and maintenance. Performed market research and vetted new business opportunities.
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Pinellas County Economic Development
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United States
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Government Relations Services
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1 - 100 Employee
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Business Development Manager
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Feb 2000 - May 2001
Managed international business development and Foreign Trade Zone utilization for Pinellas County. Directed the activation of the County’s largest Foreign Trade Zone User and Operator, Cardinal Healthcare/RP Shearer, resulting in company savings of over $250,000 annually. Directed the County’s first annual Regatta Del Sol al Sol Trade Mission, a state sponsored international event created to build a partner relationship with the Gulf Coast of Mexico. Managed international business development and Foreign Trade Zone utilization for Pinellas County. Directed the activation of the County’s largest Foreign Trade Zone User and Operator, Cardinal Healthcare/RP Shearer, resulting in company savings of over $250,000 annually. Directed the County’s first annual Regatta Del Sol al Sol Trade Mission, a state sponsored international event created to build a partner relationship with the Gulf Coast of Mexico.
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Marketing Director
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Oct 1999 - Feb 2000
Managed all Business Development, Marketing and Promotional responsibilities for the downtown Port and Marina. Managed all Business Development, Marketing and Promotional responsibilities for the downtown Port and Marina.
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University of South Florida
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United States
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Higher Education
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700 & Above Employee
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Business, Financial and Auxiliary Services Coordinator
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Dec 1996 - Oct 1999
Served as the financial and event planning advisor to student leaders, organizations, committees and Student Affairs agencies. Managed and reconciled budgets exceeding $5 million.Project Coordinator for the University of South Florida’s Marshall Center (Student Union) Enhancement Plan. Served as the financial and event planning advisor to student leaders, organizations, committees and Student Affairs agencies. Managed and reconciled budgets exceeding $5 million.Project Coordinator for the University of South Florida’s Marshall Center (Student Union) Enhancement Plan.
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The Body Shop
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United Kingdom
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Retail
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700 & Above Employee
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Regional Operations Training Manager
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Jan 1993 - Dec 1996
Launched regional store grand openings, including the hiring of management and staff, launching new point of sale operational systems, performing product training, merchandising, customer service and personal development training in regional retail stores throughout the southeast United States. Launched regional store grand openings, including the hiring of management and staff, launching new point of sale operational systems, performing product training, merchandising, customer service and personal development training in regional retail stores throughout the southeast United States.
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Education
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1989 - 1998
University of South Florida Muma College of Business
BA & MBA, MBA - Area of study: International Business, Double Majored in Marketing & Spanish
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