Experience

Rescue | The Behavior Change Agency

• United States
• Advertising Services
• 200 - 300 Employee

• Associate Communications Designer

  • Jul 2022 - Present

  Compiles relevant data to help inform the development and evolution of communications and media strategies; collects and assesses data for relevant trends and identify meaningful observations and patterns; provides communications and audience intelligence and data inputs through the application of syndicated and/or proprietary systems Assists with building single-minded communication frameworks that stretch creative ideas and platforms across culture and media; aids in the development of interconnected comms plans; develops communication plans and connect media strategies from an established foundation Helps identify media strategies that connect communication objectives to implementation tactics; collaborates with the analytics team to evaluate media performance that connects to the measurement plans Show less



Publicis Groupe

• France
• Advertising Services
• 700 & Above Employee

• Integrated Media Planner

  • Jan 2019 - Jan 2020

  Manages media accounts for Reckitt Benckiser, Mead Johnson, The Covenant Car Company, and Lucio Tan Group of Companies Oversees campaign budgets and negotiates costs for advertisements on television and social media Supervises the implementation of media campaigns on both traditional and digital media Researches and evaluates market data that is essential to curating an integrated marketing communications plan Manages media accounts for Reckitt Benckiser, Mead Johnson, The Covenant Car Company, and Lucio Tan Group of Companies Oversees campaign budgets and negotiates costs for advertisements on television and social media Supervises the implementation of media campaigns on both traditional and digital media Researches and evaluates market data that is essential to curating an integrated marketing communications plan



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Exchange Executive

  • Nov 2017 - Dec 2018

  Manages media account for Unilever PH-HC local brands in both traditional and digital platforms Analyzes consumer data trends and media behavior to be integrated in the overall communications approach Analyzes and reports quarterly and annual media review, and provides optimization insights to aid in achieving target KPIs Leads the team in the ideation and implementation of media plans presented to brand managers Manages media account for Unilever PH-HC local brands in both traditional and digital platforms Analyzes consumer data trends and media behavior to be integrated in the overall communications approach Analyzes and reports quarterly and annual media review, and provides optimization insights to aid in achieving target KPIs Leads the team in the ideation and implementation of media plans presented to brand managers



GroupM

• United States
• Advertising Services
• 700 & Above Employee

• Media Management Graduate

  • Aug 2017 - Oct 2017

  GroupM Media ManTra Graduate Participant in a three-month management training program that was designed to be the foundation to prepare young talents to be future leaders of the media industry Received training in media planning and communication strategy Google and Facebook Blueprint certified GroupM Media ManTra Graduate Participant in a three-month management training program that was designed to be the foundation to prepare young talents to be future leaders of the media industry Received training in media planning and communication strategy Google and Facebook Blueprint certified



International Coastal Cleanup - Philippines

• Subic Bay

• Secretariat

  • May 2015 - Jul 2017

  Event coordinator and marketing officer responsible in organizing environment-related events and seminars Collaborates as a social media writer to promote environmental advocacies Helps in the development of ICC campaign plans for the annual coastal clean-ups in Region III of the Philippines Builds communication and rapport with the government to advocate for ecotourism, ocean conservancy Event coordinator and marketing officer responsible in organizing environment-related events and seminars Collaborates as a social media writer to promote environmental advocacies Helps in the development of ICC campaign plans for the annual coastal clean-ups in Region III of the Philippines Builds communication and rapport with the government to advocate for ecotourism, ocean conservancy



Propel Manila

• Philippines
• Advertising Services
• 1 - 100 Employee

• Intern

  • Jan 2015 - Mar 2015