Elaine Pasini MCIM
SEO & Digital Marketing | Legal SEO Marketing | Digital Agency at Pickled Ginger Legal Marketing- Claim this Profile
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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Affiliate Member
CIM | The Chartered Institute of MarketingJun, 2016- Oct, 2024 -
SEMrush Toolkit SEO Exam
SEMrushJul, 2019- Oct, 2024 -
Fellowship Membership of ILS
The Institute of Legal Secretaries & PAs
Experience
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SEO & Digital Marketing | Legal SEO Marketing | Digital Agency
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Dec 2013 - Present
Want more traffic to your website? Search engine optimisation...Do you understand your keywords to be found by Google and social media searches? Do you really know your audience? Pickled Ginger is here to help understand where your gaps are within your digital marketing strategy. Knowing your audience and keywords to implement the correct Meta Data in your web and blog content is beneficial for search engine optimisation (SEO).Marketing and business development go hand in hand, and without marketing back up, business development will be a struggle. How are your conversions? For example, do you have designated networkers within your company? Do you offer to speak at target audience seminars? Each firm will have its own audience so it is vital the marketing strategy is funnelled correctly. Pickled Ginger likes to get under the skin of its client's business by understanding their true audience but also what's the motivation - this basic understanding helps focus on strategies and campaigns to build lead generation through strategic SEO online marketing.We have small team to offer a 360 full creative digital marketing package Our small team exists of:Branding / Web Designers (WordPress & Squarespace)Web developers Tech SEOLink building SEO PR expertTechnical writersCopywritersEmail marketing Video animation (creative media)Pickled Ginger Marketing's skills are maximising positive, energetic communications resulting in excellent business opportunities and sales. For more information, please contact Elaine on: elaine@picked-ginger.com www.pickled-ginger.com
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The Institute of Legal Finance & Management - ILFM
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United Kingdom
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Legal Services
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1 - 100 Employee
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Marketing Consultant
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Sep 2018 - Present
"Finance Professionals for Legal Professionals"The Institute of Legal Finance & Management (ILFM) is a not-for-profit professional institute founded in 1978. We are the UK’s leading membership organisation in the legal sector that provides a range of services designed exclusively for legal finance professionals and legal management professionals, such as legal cashiers, accounts managers, Compliance Officers for Finance and Administration (COFAs) and practice managers, as well as sole practitioners who deal with these roles.By raising awareness of undisputable affordable membership we hope to bring new members on board whilst rolling out geographical f2f forums, more training (with incredible tutors); online back-up and support together under with Conferences and Events with a whole host of partnerships.The ILFM is a NOT for PROFIT organisation. It is all about helping legal finance bods receive the best training and support - they are often the employees of a legal firm in the firing squad for compliance. Legal cashiers and bookkeepers deserve great respect for being the risk manager and compliance gatekeepers. Finance teams are the linchpin of a legal firm and it a pleasure for me, to be able to work with the ILFM to make a difference.
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Marketing Consultant
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2016 - Jun 2020
Working alongside Claire Perry, Director of Emplaw Online. Overseeing inbound & outbound marketing; investing in further & future technology; partnering with exceptional and like-minded software companies; training; employment law content updates; CRM supervision; and ultimately the very best delivery of employment law content and updates for our subscribers. Emplaw Online is a subscription service providing a data bank of 100s of online guides and 1000s of case summaries related to UK employment law, for lawyers, HR advisers, union representatives, institutes, academics, and other interested professionals. History of Emplaw Online: www.emplaw.co.uk is the home site and was the UK’s first specialist employment law website when it was created by city lawyer Henry Scrope in the 1990s. It was purchased by Constantia Associates in April 2014 and re-launched in January 2015 with an all new website and updated material to provide the current generation of employment professionals with detailed and incisive answers, straightforwardly written.All our content is written by senior lawyers from leading law firms and barristers from top ranked chambers. Content is constantly being updated, is easy to search and logically presented.
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Allsquare Law
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United Kingdom
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Legal Services
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1 - 100 Employee
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Marketing and Business Development Manager
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Oct 2016 - Oct 2017
New client acquisition, relationship management and marketing strategy & research.Allsquare Law are specialists in Debt Recovery, Litigation & Dispute Resolution and Property Law. We are a regulated legal firm, facilitated by the advent of Alternative Business Structure (ABS). We are committed to providing you with the best legal and debt recovery services. Allsquare Law has an experienced and dedicated team who will work closely with its clients to ensure that their needs are met. We set high standards and pride ourselves on providing an effective, efficient and fair debt recovery service, taking the strain off you, leaving you free to run your business. Allsquare Law have specialists in the collection of Leasehold Service Charge and Ground Rent arrears across the country acting for Managing Agents, Freeholders and Resident Management Companies as well as business to business collections and legal matters.We are privileged to have a team of Property Lawyers dealing solely with all aspects of leases and FTTs.www.allsquarelaw.com
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Full Potential Group
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United Kingdom
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Professional Training and Coaching
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1 - 100 Employee
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Consultant Client Relationship Manager
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Dec 2015 - Oct 2016
Heading up Client Development & Marketing for Full Potential Group, I am passionate about clients and understanding the needs of their teams. FPG are specialists in Future Leadership, Building Tomorrow's Talent, Creating Collaborative Cultures and Team Optimisation. www.fullpotentialgroup.comFull Potential Group is one of the UK’s top culture change, leadership, coaching and team collaboration specialists. Since its inception in 1997, FPG has supported over 13,000 individuals within close to 100 organisations.
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Darbys Solicitors LLP
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United Kingdom
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Legal Services
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1 - 100 Employee
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Client Relationship Manager - Legal Network
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Sep 2014 - Nov 2015
Knights Professional Services bought out Darbys and the Legal Network still continues with a great team and success with David Beech at the helm. I was part of a team that managed the development and lead generation of the business through client relationships, whilst marketing its brand and supporting the Network member firms' own brand too.The Legal Network embraces a non-poaching policy for any clients referred to us, which means –• You retain your client• We won’t take on a second matter for that client without your express permission• We won’t actively market to your client As a member of the Network, law firms can enjoy various benefits, including free CPD seminars in various legal and practice management subjectsThe Legal Network is used as an umbrella service to support SMEs, which I have a total passion for.
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Marketing Analytix
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United Kingdom
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Marketing Services
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Business Development Manager
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Oct 2013 - Sep 2014
*Business development and new business acquisition. *Social media - implementation and analysis. *Product launch and managing this process.*Customer relationship management.*Campaign Management.*Market research.*Identifying and prioritising new business opportunities and developing existing customers.
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B P Collins LLP
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United Kingdom
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Legal Services
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100 - 200 Employee
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Legal Assistant
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2000 - 2010
*Preparation of Court bundles;*Research and writing *Court preparation and High Court attendance*Organising in-house conferences, mediations and seminars;*Monthly invoice preparation and subsequent credit control work;*Overseeing work in solicitors’ absence and ensuring continuity of case loads;*Outsourced work development and management;*Research and study of all departments, systems and clients.
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Diageo
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United Kingdom
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Beverage Manufacturing
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700 & Above Employee
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Paralegal
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1995 - 1999
This was an extremely demanding, busy and pressured role, requiring a degree of calm and sense of humour, along with patience and efficient time-management. *Drafting minor contracts and signing off artwork proofs for the marketing department were daily occurrences*Attending internal and external meetings on behalf of the Legal Counsel. *Prioritising communication, diary management and arranging weekly credit control were integral to the job. *Monitoring trademarks for Diageo's brands and keeping on top of IP. *Legal assistance with the merger and acquisition between Guinness and Grand Met.*Research into different aspects of law to aid the in-house legal management.*Personnel lead legal matters were dealt with the utmost discretion and confidentiality.*Worldwide sponsorship agreements and constant liaising with the sponsor's legal team and agency.*Ensuring procurement and marketing departments understood the legalities of the brand and the brand name; ensuring contracts were accurately drafted and swiftly formalised.
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Marketing Executive
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1992 - 1995
Executive to Senior Divisional Director in a Marketing Department within this prestigious PR company, which specialised in marketing, corporate and public affairs. I maintained relations with clients and their public; case study research and preparation, account budgeting and database upkeep. My role was to organise press briefings, photocalls, competitions and promotions and I had a key press office role on a major pan European campaign for Eurotunnel Freight and Car Passenger, which involved compiling press packs, distribution of invitations, organisation of photography, catering, logistics and interviews. Heavily involved in press releases and brainstorming meeting. Last minute press releases had to be typed with the highest degree of accuracy, as they would often appear in national newspapers the next morning. Liaison with designers, printers, photographers and translators, often on a daily basis. Discretion and confidentiality was a must. My accounts, apart from Eurotunnel, were Golden Wonder, FAB, The Tea Council amongst many others.
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Education
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Oxford College of Marketing
CIM Certificate of Professional Marketing -
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NLP Centre of Excellence
NLP Emotional Intelligence in Management -
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Amersham & Wycombe College of FE
Law -
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Beaconsfield High Grammar School
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Amersham & Wycombe College of FE
Certificate ABC Level 2, Counselling Psychology
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