Elaine Mary Arthur
Head - Business Development, Marketing & Strategy at AFRICA MEDICAL TECHNOLOGIES (AMT)- Claim this Profile
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English Native or bilingual proficiency
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French Professional working proficiency
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Bio
Bright Ayite Guido Ajavon
Elaine has proven over the years that she is a great team player. A professional PR practitioner who understands the demands of the current market and how to communicate organisational goals and positions effectively. Added to the fact that she is bilingual (speaks French and English) makes her addition to any team a great coup.
Bright Ayite Guido Ajavon
Elaine has proven over the years that she is a great team player. A professional PR practitioner who understands the demands of the current market and how to communicate organisational goals and positions effectively. Added to the fact that she is bilingual (speaks French and English) makes her addition to any team a great coup.
Bright Ayite Guido Ajavon
Elaine has proven over the years that she is a great team player. A professional PR practitioner who understands the demands of the current market and how to communicate organisational goals and positions effectively. Added to the fact that she is bilingual (speaks French and English) makes her addition to any team a great coup.
Bright Ayite Guido Ajavon
Elaine has proven over the years that she is a great team player. A professional PR practitioner who understands the demands of the current market and how to communicate organisational goals and positions effectively. Added to the fact that she is bilingual (speaks French and English) makes her addition to any team a great coup.
Credentials
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Time Management: Working from Home
LinkedInMay, 2020- Nov, 2024
Experience
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AFRICA MEDICAL TECHNOLOGIES (AMT)
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Ghana
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Medical Equipment Manufacturing
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1 - 100 Employee
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Head - Business Development, Marketing & Strategy
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Feb 2022 - Present
We work with forward-thinking governments, health ministries, and leaders in the private sector, to deliver COVID testing kits & vaccinations, along with digital infrastructure to efficiently roll out world-class testing strategies. Using Public Health England’s gold standard approach to COVID and our unique expertise, we’re able to implement a programme tailored to your unique restrictions, guidelines and budget. We work with forward-thinking governments, health ministries, and leaders in the private sector, to deliver COVID testing kits & vaccinations, along with digital infrastructure to efficiently roll out world-class testing strategies. Using Public Health England’s gold standard approach to COVID and our unique expertise, we’re able to implement a programme tailored to your unique restrictions, guidelines and budget.
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Allianz
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Germany
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Financial Services
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700 & Above Employee
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Head, Marketing & Communications
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Feb 2018 - Sep 2021
Marketing Communication Strategy & Implementation Reputation management Crisis Management Corporate Social Responsibility Strategy & Implementation Marketing Communications Brand Management & Positioning Media Management Corporate events Management Marketing Communication Strategy & Implementation Reputation management Crisis Management Corporate Social Responsibility Strategy & Implementation Marketing Communications Brand Management & Positioning Media Management Corporate events Management
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PR Consultant
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Apr 2017 - Jan 2018
Rebranding Marketing & Communication strategy & implementation Event Co-ordination Rebranding Marketing & Communication strategy & implementation Event Co-ordination
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Public Relations & Communications Practitioner
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Jul 2016 - Jan 2018
PR Strategy & Implementation Reputation management Crisis Management Corporate Social Responsibility Strategy & Implementation Marketing Communications Brand Positioning Media Management Corporate events Management PR Strategy & Implementation Reputation management Crisis Management Corporate Social Responsibility Strategy & Implementation Marketing Communications Brand Positioning Media Management Corporate events Management
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Dizengoff Ghana Limited
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Accra, Ghana
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Public Relations Manager
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Jul 2014 - Jun 2016
Communication Strategy, Branding, Internal Communications, External Communications, Advertizing, Promotions, Social Media, Event Planning including product launches, Fundraising, Sponsorships, Media Management, Budgeting and Facilitating in-house Communication courses Communication Strategy, Branding, Internal Communications, External Communications, Advertizing, Promotions, Social Media, Event Planning including product launches, Fundraising, Sponsorships, Media Management, Budgeting and Facilitating in-house Communication courses
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Marketing and Corporate Communications Officer
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Oct 2012 - Jul 2014
My responsibilities included:Planning, Implementing and Measuring the Bank's Internal and External Communication & Public Relations activities. Promoting the Bank's products and services. Developing and managing integrated marketing communication strategies. Co-ordinating communication projects with vendors and contractors for the development and production of promotional materials and other marketing collateral. Writing and editing support for all outbound communication including all promotional materials and editorial pieces. Media Management and Advertizing. Website content management.conducting appropriate market research/ competitor analysis on products and services. Recommendation and execution of the Bank's CSR initiatives in live with strategy. Organizing and managing events including customer and partner events, industry events and other corporate events such as branch openings, product launches, strategy sessions, seminars etc. Overseeing the integration of sustainability best practices into the daily operations of the Bank. Show less
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Credit Officer - Special Asset Management Department
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Jul 2010 - Sep 2012
My responsibilities included: Processing, Monitoring and Managing Restructuring and Refinancing of all 'remedial' accounts. Managing all activities and processes related to the location of assets of defaulting customers. Analsysing and evaluating business and financial situation of delinquent customers and make suitable recommendations.Conducting effective negotiation for debt settlement with delinquent customers.Preparing and reviewing correspondence with borrowers, guarantors and government agencies.Preparing periodic reports for internal and external users.Liasing with awarding agencies to confirm the validity or otherwise of contracts/ Letters of Undertaking/ LPOs/ Work Orders/ Lettes of Undertaking/ IPCs and track payments to minimize incidences of funds diversion.Conducting investigation into delinquent facilities and performing classified loan reviews for management consideration on all such loans.Contributing to a periodic review of the Bank's Credit and Special Assets Management Policy.Periodic site visit and inspection to monitor projects refinanced by the Bank.maintaining an up to date database on the bank's watchlist and blacklist file of evasive defaulters. Show less
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Relationship Officer
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Nov 2007 - Jun 2010
My responsibilities included:Promoting the Bank's products and services.Developing and maintaining close banking relationships with the bank's customers.Vigorous deposit mobilization and cross-selling of products.Sourcing for quality risk assets for the bank and maintaining adequate information of credit to ensure a reduction in business risk in credit processes and procedures.Frequent site visits to customers' business points.Packaging and managing credit facilities granted to customers to ensure they are paid back when due.Ensuring excellent quality of service delivery to customers.Influencing the development of new products.Preparing monthly performance reports and participating in monthly performance reviews.Giving financial advice to customers and ensuring effective communication between the bank and its customers. Show less
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Education
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2012 - 2013
Chartered Institute of Public Relations
Post graduate diploma, Public Relations -
2001 - 2006
University of Ghana
Bachelor of Arts (B.A.), French and Political Science -
2004 - 2005
Université de Caen Basse Normandie / Universite de Caen
Dip. de Francais des Affaires, Dip. d'Etudes Francaises,Certificat Pratique de la Langue Francaise, La Langue Francaise -
1998 - 2000
Achimota School
High School, Government, History, French, Literature-In-English -
Achimota School
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Achimota School
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Tema Parents
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Tema Parents
Community
