Elaine Lu
Senior Data Analyst at Pleo- Claim this Profile
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Chinese Native or bilingual proficiency
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English Full professional proficiency
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German Limited working proficiency
Topline Score
Bio
Experience
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Pleo
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Denmark
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Financial Services
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700 & Above Employee
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Senior Data Analyst
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May 2023 - Present
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Data Analyst
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Feb 2022 - Present
Pleo is a B2B SaaS company that offers a spending solution. I work as a CX Data Analyst to support and craft customer experience strategies with CX teams.- Own and maintain success SaaS metrics, i.e., churn rate, retention rate, MRR, NRR (both GARR/LARR).- Create customer health score, churn prediction model to reduce customer churn, boost customer engagement.- Work with product teams in improving Pleo's product from a customer experience perspective, advising them using existing trends/patterns and connecting those to customer touch points- Work with business stakeholders for measuring our overall business performance, advising on the strategic roadmap. Show less
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Zalando
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Germany
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Retail
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700 & Above Employee
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Data Scientist/Data Analyst
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Oct 2019 - Feb 2022
I work in the Consumer insights & Segmentation team and have a strong customer-oriented mindset. Since October 2020, I took over a role to initiate analytic framework for our customer care team (previously Excel based). Skills are across building ETL pipelines, exploratory and statistical data analysis and machine learning modelling - Set up all the data groundwork for the customer care team to be more data-driven. • Work closely with data engineers to build data pipelines (Exasol) and establish reporting landscapes (Tableau). • Create and maintain customer service KPIs to track performance and promote impact. • enable end-users to use more data and to make data-driven decisions. - Conduct data analysis and hypothesis testing to facilitate data driven decisions. • Analysis on customer behaviors, e.g., customers' first 30 days, voucher usage analysis, etc. • Develop predictive machine learning models such as lead scoring model (regression/classification), customer contact forecast (time-series). • Generate insights, answer business-related question, present and communicate to stakeholders in a clear and actionable way. - Migrate team's manual-scheduled ETL pipline to Airflow. • Build dependencies between tables and ensure the successful automation. Show less
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SAP
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Germany
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Software Development
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700 & Above Employee
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Data Analyst (Working Student)
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Oct 2017 - Jun 2019
• Analyzed SAP tools' usage data & testing data in SAP HANA and SAP Analytics Cloud to support the internal development process: - Used SQL and graphical editor to create calculation views in SAP HANA Studio - Created and maintained dimensional models and analytical dashboard reports in SAP Analytics Cloud according to various departments’ data needs • Liaised with collaborators from other departments to discuss further analytics on the dashboard, incl. presenting dashboards in relative department's regular meeting • User management in SAP HANA Studio and SAP Analytics Cloud - Analyzed and resolved customer inquiries and problem messages - Created knowledge base documentation for users to access SAP HANA Studio and SAP Analytics Cloud Show less
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Genesis Technology, Inc
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Taiwan
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IT Services and IT Consulting
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1 - 100 Employee
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Student Internship
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Jan 2016 - Feb 2016
• BI developer in MIS department • Designed customized functions such as new query conditions by JAVA, SQL and HTML according to the customers’ need for CRM system. • Fixed bugs and updated data to ERP and CRM systems while obtaining deep knowledge of Genesis’s services and products. • BI developer in MIS department • Designed customized functions such as new query conditions by JAVA, SQL and HTML according to the customers’ need for CRM system. • Fixed bugs and updated data to ERP and CRM systems while obtaining deep knowledge of Genesis’s services and products.
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Education
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University of Mannheim
Master of Science - MS, business informatics -
Fachhochschule Dortmund
Bachelor of Business Administration - BBA, International Business -
National Changhua University of Education
Bachelor's degree, Management Information Systems, General