Senior Director of Marketing

• Apr 2023 - Present

Peak Power is a Canadian climate tech company at the forefront of the energy transition. We’re pushing the envelope of what distributed energy resources can do in the built environment. We’re the only company aggregating battery storage, grid interactive buildings, and bi-directional electric vehicles with a single decarbonization platform for partners to achieve net zero goals, cut operating expenses, and unlock new revenue opportunities.

Director of Marketing

• Feb 2021 - Present

Peak Power is a Canadian climate tech company at the forefront of the energy transition. We’re pushing the envelope of what distributed energy resources can do in the built environment. We’re the only company aggregating battery storage, grid interactive buildings, and bi-directional electric vehicles with a single decarbonization platform for partners to achieve net zero goals, cut operating expenses, and unlock new revenue opportunities. In this role I lead the development and… Show more Peak Power is a Canadian climate tech company at the forefront of the energy transition. We’re pushing the envelope of what distributed energy resources can do in the built environment. We’re the only company aggregating battery storage, grid interactive buildings, and bi-directional electric vehicles with a single decarbonization platform for partners to achieve net zero goals, cut operating expenses, and unlock new revenue opportunities. In this role I lead the development and implementation of Peak Power's marketing, brand, and public relations strategy.

Manager, Marketing & Communications

• Jun 2020 - Feb 2021

Lead the development marketing programs and communication for the organization. Maintain custodianship of the new CareRx brand and drive social media presence. Lead the development marketing programs and communication for the organization. Maintain custodianship of the new CareRx brand and drive social media presence.

Marketing Strategy Manager

• Oct 2019 - Aug 2020

Marketing Strategy Manager

• Oct 2019 - Jun 2020

Remedy'sRx Specialty Pharmacy is now CareRx. Remedy'sRx Specialty Pharmacy is now CareRx.

Art Director

• Jan 2020 - Mar 2020

Creative Director

• Dec 2017 - Jan 2020

Led the creative direction and established a branding charter for a professional non-profit organization within the advertising sector, representing a membership base of 2,000 subscribers and 150+ volunteers. Designed and implemented a marketing operational strategy for the organization from scratch, streamlining efficiency of resources through budgeting, planning, and forecasting for 10+ annual events, digital platforms, and all member interactions. Assembled and managed a… Show more Led the creative direction and established a branding charter for a professional non-profit organization within the advertising sector, representing a membership base of 2,000 subscribers and 150+ volunteers. Designed and implemented a marketing operational strategy for the organization from scratch, streamlining efficiency of resources through budgeting, planning, and forecasting for 10+ annual events, digital platforms, and all member interactions. Assembled and managed a team of six committee members, directing skill sets including project management, design, development, copy, illustration, and branding for production of all marketing and outreach strategies.

Senior Marketing Specialist - Retail Banner Group

• Feb 2016 - Oct 2019

Oversaw marketing execution, content creation and design for internal and national projects for the Retail Banner Group including Guardian, I.D.A., The Medicine Shoppe, Proxim, Remedy’sRx, Uniprix, and Well.ca Pharmacy. • Project managed various marketing initiatives including national tradeshows, print and digital regional and national marketing, social media, health services communication, consumer in-store and POP displays, and vendor management. • Developed and executed marketing… Show more Oversaw marketing execution, content creation and design for internal and national projects for the Retail Banner Group including Guardian, I.D.A., The Medicine Shoppe, Proxim, Remedy’sRx, Uniprix, and Well.ca Pharmacy. • Project managed various marketing initiatives including national tradeshows, print and digital regional and national marketing, social media, health services communication, consumer in-store and POP displays, and vendor management. • Developed and executed marketing strategies and rebranding for private label brands, including atoma, diem Health, and diem Health App, representing multi-million dollar revenues. • Designed and created product, services, and online content to meet regulatory compliance with various governing bodies such as provincial regulatory authorities, and legislations such as the Cannabis Act, AODA, and WCAG. Restructured vendor services to bring design in-house, building internal capabilities, resulting in savings of over $200K+/year. Reduced shipping and printing costs due to discriminatory location based pricing to a postage stamp methodology, resulting in saving of over 30% for independent pharmacy owners, and a 10% increase in orders for vendors. Spearheaded the launch of a custom online marketing resource management tool, implemented across a portfolio of over 2,500 pharmacies nationally, resulting in savings of an estimated 2,880 man hours per year for the marketing team, and a reduction of material lead time from 4 weeks to 8 days for pharmacies.

Marketing Specialist - Remedy’sRx

• Mar 2015 - Feb 2016

Pharmacy Services Marketing Specialist - Remedy’sRx

• Mar 2014 - Mar 2015

Owner and Independent Consultant

• Sep 2001 - Oct 2019

Oversaw the launch and development of the organization, assembling a team of programmers, copywriters, photographers and web developers for a boutique marketing consulting firm, leading all business processes throughout tenure. Cultivated a client base spanning a wide array of industries including energy, financial services, legal, publishing, healthcare, hospitality, real estate, fashion, retail pharma, dentistry, recruitment, non-profit, automotive, and photography. •… Show more Oversaw the launch and development of the organization, assembling a team of programmers, copywriters, photographers and web developers for a boutique marketing consulting firm, leading all business processes throughout tenure. Cultivated a client base spanning a wide array of industries including energy, financial services, legal, publishing, healthcare, hospitality, real estate, fashion, retail pharma, dentistry, recruitment, non-profit, automotive, and photography. • Increased renewal rates for Canadian RiteRate Energy from an average of 25% to 46% representing $1.2M in additional sales. • Launched an e-commerce platform for CommonAct Press resulting in a 55% increase in book sales over 1 year. • Marketing execution for B2B wholesaler C’est Moi Clothing Co. including development of website, lookbook, advertising, sales collateral, product packaging, and resourcing of copywriters, translation services, developers, and photographers. Show less Oversaw the launch and development of the organization, assembling a team of programmers, copywriters, photographers and web developers for a boutique marketing consulting firm, leading all business processes throughout tenure. Cultivated a client base spanning a wide array of industries including energy, financial services, legal, publishing, healthcare, hospitality, real estate, fashion, retail pharma, dentistry, recruitment, non-profit, automotive, and photography. •… Show more Oversaw the launch and development of the organization, assembling a team of programmers, copywriters, photographers and web developers for a boutique marketing consulting firm, leading all business processes throughout tenure. Cultivated a client base spanning a wide array of industries including energy, financial services, legal, publishing, healthcare, hospitality, real estate, fashion, retail pharma, dentistry, recruitment, non-profit, automotive, and photography. • Increased renewal rates for Canadian RiteRate Energy from an average of 25% to 46% representing $1.2M in additional sales. • Launched an e-commerce platform for CommonAct Press resulting in a 55% increase in book sales over 1 year. • Marketing execution for B2B wholesaler C’est Moi Clothing Co. including development of website, lookbook, advertising, sales collateral, product packaging, and resourcing of copywriters, translation services, developers, and photographers. Show less

Marketing Coordinator

• Jan 2012 - Mar 2014

Managed all marketing initiatives to support sales and acquisitions for a new and old portfolio of 600 boutique retirement residence units. Designed and developed all sales collateral, including floor plans, website, brochures, investor documentation, press releases, print advertising, construction hoarding, email marketing, and social media. Streamlined marketing operations, reducing print and design costs by 45%, bringing all marketing development in-house, including graphic… Show more Managed all marketing initiatives to support sales and acquisitions for a new and old portfolio of 600 boutique retirement residence units. Designed and developed all sales collateral, including floor plans, website, brochures, investor documentation, press releases, print advertising, construction hoarding, email marketing, and social media. Streamlined marketing operations, reducing print and design costs by 45%, bringing all marketing development in-house, including graphic design, photography, and website content creation, resulting in savings of $100K+/year. Led rebranding with a focus on accessibility for demographic segments of older adults and family influencers.

Graphic Designer

• Jul 2010 - Jan 2012

Creative Designer - Corporate Marketing

• Feb 2009 - Jul 2010

Managed all facets of print marketing for travel, home, and auto insurance products for a membership base of 2M and a portfolio of 35 stores in South Central Ontario. Designed and coordinated print production of 15+ campaigns per year, managing graphics, quoting, and delivery, while maintaining compliance with regulations and vendor brand standards including Disney, Cineplex, Royal Caribbean International.

Graphic Designer - Travel Marketing

• Feb 2007 - Feb 2009