Elaine Colley
Senior Marketing Manager - Marketing | Events | Business Development at Tourism South East- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Diana Roberts
Elaine is an excellent organiser and communicator - I have worked with her at the Tourism South East Group Travel fairs and Excursions for a number of years - every time its a seamless process thanks to Elaine's organising - she is extremely knowledgeable and very useful to have at the end of the phone.
Karen Roebuck
Elaine worked for me on two separate occasions and she has always risen to the challenge. She is committed and endeavours to deliver excellence, paying great attention to detail. She has developed a great understanding of the Group Travel market and its future. She has introduced TSE's Group Travel online profile and the successful e-news programme and is always thinking of new ways to encourage visitors to the shows. It has been great working with Elaine.
Diana Roberts
Elaine is an excellent organiser and communicator - I have worked with her at the Tourism South East Group Travel fairs and Excursions for a number of years - every time its a seamless process thanks to Elaine's organising - she is extremely knowledgeable and very useful to have at the end of the phone.
Karen Roebuck
Elaine worked for me on two separate occasions and she has always risen to the challenge. She is committed and endeavours to deliver excellence, paying great attention to detail. She has developed a great understanding of the Group Travel market and its future. She has introduced TSE's Group Travel online profile and the successful e-news programme and is always thinking of new ways to encourage visitors to the shows. It has been great working with Elaine.
Diana Roberts
Elaine is an excellent organiser and communicator - I have worked with her at the Tourism South East Group Travel fairs and Excursions for a number of years - every time its a seamless process thanks to Elaine's organising - she is extremely knowledgeable and very useful to have at the end of the phone.
Karen Roebuck
Elaine worked for me on two separate occasions and she has always risen to the challenge. She is committed and endeavours to deliver excellence, paying great attention to detail. She has developed a great understanding of the Group Travel market and its future. She has introduced TSE's Group Travel online profile and the successful e-news programme and is always thinking of new ways to encourage visitors to the shows. It has been great working with Elaine.
Diana Roberts
Elaine is an excellent organiser and communicator - I have worked with her at the Tourism South East Group Travel fairs and Excursions for a number of years - every time its a seamless process thanks to Elaine's organising - she is extremely knowledgeable and very useful to have at the end of the phone.
Karen Roebuck
Elaine worked for me on two separate occasions and she has always risen to the challenge. She is committed and endeavours to deliver excellence, paying great attention to detail. She has developed a great understanding of the Group Travel market and its future. She has introduced TSE's Group Travel online profile and the successful e-news programme and is always thinking of new ways to encourage visitors to the shows. It has been great working with Elaine.
Credentials
-
Certified Digital Marketing Professional
Digital Marketing InstituteSep, 2022- Nov, 2024 -
Advance CIM in Marketing
CIM | The Chartered Institute of MarketingOct, 2000- Nov, 2024
Experience
-
Tourism South East
-
United Kingdom
-
Travel Arrangements
-
1 - 100 Employee
-
Senior Marketing Manager - Marketing | Events | Business Development
-
Jan 2021 - Present
TSE is a not-for-profit umbrella destination management organisation that supports tourism businesses across South East England through membership, and a range of support services including marketing, training, and research. Having worked at the organisation for over 12 years, in 5 different roles, it has culminated in me becoming a member of Senior Management Team directing this small business and responsible for Marketing & Business Development. This is a multifaceted role; I work across all departments in a corporate capacity to improve internal processes and improve our corporate profile, as well as lead the marketing team which creates campaigns across domestic, travel trade & international markets. Every campaign/project is developed from a zero-budget position and requires a sales strategy in place to raise the revenue required and meet budget.At the beginning of the pandemic, I also returned to my 'travel trade roots' to take Excursions Travel Trade Show virtual, and have since led the delivery of the show, now held at Twickenham Stadium. Show less
-
-
Senior Business Development Manager & Lead for MEET Beyond London
-
Jun 2019 - Jan 2021
Full responsibility for sales and marketing strategy and campaign delivery of MEET Beyond London. This includes management of a dedicated website, programme of e-newsletters, multi-site familiarisation visits/venue showcase events, venue partner representation at industry events, social media and identifying campaign growth opportunities.Elaine is also responsible for working across the marketing team and other departments and TSE to identify internal and external opportunities for business growth and improve corporate communications online. Show less
-
-
Business Development & Partnerships Manager
-
Jan 2016 - Jun 2019
Responsible for managing relationships with Tourism South East's 30+ Destination Partners, managing partnership contracts such as the Isle of Wight Exhibitions Group, and responsibility for full development from conception through to implementation and partnership growth of Tourism South East newest M.I.C.E marketing campaign 'MEET Beyond London'.
-
-
Travel Trade and International Development Manager
-
Mar 2014 - Jan 2016
Oversee Tourism South East Travel Trade Team including delivery of the premier group travel show 'Excursions' . Also responsible for development and delivery of international market projects in new markets in order to support tourism businesses across South East England through partnership working.
-
-
Travel Trade Manager
-
Sep 2009 - Mar 2014
Responsible for delivery the full Group Travel Marketing Programme for Tourism South East for 5 years including:Full exhibition management of 'Excursions' - the premier one day group travel exhibition held in the Great Hall at Alexandra Palace annually. South West Group Travel Show Three Regional Group Travel Fairs Print and Design management of annual South East England Group Travel GuideManage programme of monthly Trade e-newsletterCo-ordinate regional areas at other travel trade exhibitions nationallyDesign and delivery of www.visitsoutheastengland.com/grouptravel Show less
-
-
Training Projects Manager
-
Sep 2008 - Aug 2009
Maternity Cover Contract. Budget Responsibility: £100,000.Ensuring the delivery of the Welcome to Excellence suite of Customer Service Training courses for the tourism industry on a national level, working with regional bodies across the UK.• Management of Welcome to Excellence Suite of 7 Courses• Line management of Training Co-ordinator• Stock Control Management• Programme Development• Tendering Process• Relationship Building
-
-
-
B&Q
-
United Kingdom
-
Retail
-
700 & Above Employee
-
Senior Point of Sale Co-ordinator
-
Mar 2007 - Aug 2008
A senior member of the marketing department working in partnership with the seasonal commerical buying team. Responsibility for development and delivery of Point of Sale material to support product, and within corporate guidelines. Project managment from new creative development for garden centre refresh, christmas and garden leisure to national dispatch of POS project to over 300 stores nationwide. • Key Commercial contact within marketing responsible for delivering range review POS • Full project management responsibility for £1.4million budget • Development of seasonal brand creative • Develop brand guidelines and communicate across all internal/external stakeholders ensuring consistency across all communications channels. • Projects developed considering customer research, and competitor review • Full print management and POS implementation across 320 store estate, working with print and distribution suppliers. • Assist Range and Store POS Manager with overall planning and allocation of projects. • Support interviewer • Support team members, and train new team members. Show less
-
-
-
Adare
-
Waterlooville
-
Project Manager
-
Apr 2006 - Mar 2007
Project Manager for £2.2m client, managing marketing communications, efficiently on time and within budget. • Managing multiple projects with individual budget values of £300k. • Execution of monthly marketing campaigns and door drop campaigns. • Development of promotional merchandise. • Advising client of best possible alternatives and cost savings for marketing literature • Briefing creative studio, proofing and ensuring corporate guidelines are adhered to • Building supplier relationships and trust/ to ensure client expectations are met • Development of new extranet site, working along side IT project manager, and suppliers to deliver new online ordering system. Show less
-
-
-
Watermark Ltd
-
Bishops Waltham
-
Account Executive
-
Jan 2004 - Mar 2005
Sourcing off shore products for bluechip clients including Comic Relief, British Airways. Sourcing off shore products for bluechip clients including Comic Relief, British Airways.
-
-
-
Test Valley Group
-
Romsey
-
Acccount Executive
-
May 2001 - Jan 2004
Print & Design Account Executive Managing a variety of blue chip accounts including B&Q and Pirelli. Print & Design Account Executive Managing a variety of blue chip accounts including B&Q and Pirelli.
-
-
Education
-
1998 - 2000
Eastleigh College
ACIM, Marketing -
1996 - 1998
Barton Peveril College
Advanced GNVQ Leisure and Tourism, A level Sociology -
1991 - 1996
Wyvern School
11 GCSE A-C
Community
