Elaine Prendergast

Senior Brand Manager at Richmond Marketing
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Dublin, IE
Languages
  • English Native or bilingual proficiency
  • Irish Limited working proficiency
  • German Limited working proficiency

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Bio

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Experience

    • Ireland
    • Food & Beverages
    • 100 - 200 Employee
    • Senior Brand Manager
      • May 2022 - Present

    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Brand Manager Foods
      • Nov 2021 - May 2022

      Brand manager for Ireland’s number one mayonnaise brand Hellmann’s and snacking brand Graze. Responsibilities included P&L management, strategic brand planning, Comms planning and execution around key moments to win.

    • Brand Manager, Ice Cream
      • Mar 2019 - Dec 2021

      Brand Manager for Ireland’s most iconic and number one Ice cream brand HB.Role and responsibilities include, creation of strategic brand plans to drive penetration and share, launching impactful innovations, management of the HB P&L as well as delivering unmissable campaigns in the Irish market to drive mental availability and brand fame.

    • Ireland
    • Food and Beverage Services
    • 700 & Above Employee
    • Assistant Marketing Manager - Global Retail Accounts
      • Jan 2018 - Mar 2019

    • Marketing Specialist - Global Accounts
      • Jan 2017 - Jan 2018

    • Marketing and Customer Experience Executive
      • Mar 2016 - Feb 2017

      During this role I worked primarily with Kerry's Taste team to strengthen Kerry's position as a world leader in taste and enable our customers to deliver winning food and beverage products to their consumers. Day to day duties include: - Brand planning - Communications to external stakeholders - Media planning - Project management - Customer engagement - Event management - Kerry merchandising- Creative thinking - Creative development - Visual identity.

    • Marketing Analyst
      • Aug 2015 - Apr 2016

    • Marketing Advisor
      • Sep 2014 - Jul 2015

      This is an action learning programme which involves working closely with many different companies and compiling detailed reports for them. The M.Sc. in Marketing Practice operates commercially as the Marketing Development Programme, through working on commercial projects for some of Ireland’s top companies within a broad range of industries.Learning is focused on professional development and includes areas covering client management from an agency and client side, time management, leadership, negotiation and team work. The programme also includes thesis preparation, seminars as well as course modules in Strategic Marketing, Marketing Research, and Brand Management.

    • Ireland
    • Food and Beverage Services
    • 700 & Above Employee
    • Marketing Intern
      • Jun 2014 - Sep 2014

      My responsibilities working for Kerry EMEA included working with the internal communications team to deliver on employee engagement strategies and objectives.Duties included: - Event management - Communications- Employee engagement - Project management - Organisational skills - Creative thinking My responsibilities working for Kerry EMEA included working with the internal communications team to deliver on employee engagement strategies and objectives.Duties included: - Event management - Communications- Employee engagement - Project management - Organisational skills - Creative thinking

    • Marketing Assistant
      • Jun 2013 - Sep 2013

      Marketeer on a re-branding project for this well established property development company, creating a new promotional brochure and website. Marketeer on a re-branding project for this well established property development company, creating a new promotional brochure and website.

Education

  • University College Dublin
    MSc Marketing Practice, Marketing
    2014 - 2015
  • Fitzwilliam Institute Group
    Diploma in Digital Marketing and Social Media, Online PR, SEO, Google Adwords and E-Commerce
    2018 - 2019
  • National University of Ireland, Maynooth
    Bachelor of Law and Business, Law & Business
    2011 - 2014

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