Product Marketing Manager

• Oct 2023 - Present

Production Editor

• Oct 2022 - Oct 2023

I edit, proofread, and refine content marketing pieces to help brands 10x their impact through: ads, Amazon listings, articles & blogs, brand stories & verbal identities, email marketing campaigns, landing pages, LinkedIn profiles, press releases, product descriptions, video scripts, social media, speeches, websites, and more.I write SEO copy for select clients and Wizeo's blog and social channels, distilling complex information into creative storytelling formats that amplify awareness.I host virtual training sessions for our team of 100+ writers twice monthly, focusing on topics to improve our craft. Past topics include: (Get) To the Point: Strengthen Your Syntax, Convincing Sales Copy, and Back to Basics: Blogs. Show less

Business Owner

• Dec 2020 - Present

Freelancing for businesses across industries, I craft brand identity and content marketing strategies, including creative formats, social content, email marketing, sales enablement materials, and more, to achieve client objectives and KPIs. Freelancing for businesses across industries, I craft brand identity and content marketing strategies, including creative formats, social content, email marketing, sales enablement materials, and more, to achieve client objectives and KPIs.

Marketing Director, Partner Solutions

• Apr 2019 - May 2020

Driving innovation in client marketing pitches, I spearheaded the ideation and execution of award-winning, revenue-generating, 360° campaigns across the Univision portfolio. The result: Growth of existing partnerships (Pepsi, Quaker, Nissan, Ford, State Farm) and the development of new ones (Dolby, Target, U.S. Census Bureau). I fostered the professional development of three New York-based marketing managers and two Miami-based project managers, yielding the promotion of two of them. The team earned five branded content Telly Awards, which honor excellence in video and television across all screens, for our work on the following campaigns: Target Holiday, Nissan x Latin GRAMMY®, Paramount Pictures’ Pet Sematary, and L'Oréal’s Maybelline New York Colossal Mascara. Show less

Senior Marketing Manager

• Jul 2016 - Apr 2019

As the “quarterback” of the internal team, I liaised with network and local sales, business development, strategy and insights, digital, audio, and other cross-functional teams to weave together cohesive, multi-touchpoint client offerings. I directed a marketing coordinator in her team goals and individual career path.

Associate Director, Integrated Marketing

• Aug 2015 - Jul 2016

I partnered with sales representatives to establish strategy and insight-driven ideas to tell brand partner stories through Mashable’s digital, social, and experiential platforms. Together, we broke approximately 30 new accounts across industries and categories, including Jeep, Visa, Intel, and Mondelēz International. The integrated marketing team was based in LA, NYC, and London, and I guided the four New York-based members in team and individual growth. Working hand-in-hand with the VP of design, I produced Mashable’s product offering and go-to-market branding resources. Show less

Senior Sales Development Manager

• Jul 2014 - Aug 2015

I worked with cross-functional teams to not only develop outbound sales pitches, but to also advise colleagues on strategic sales development based on industry trends, social media/engagement tools, and competitor marketing tactics.

Sales Development Manager

• Jul 2013 - Jul 2014

In collaboration with members of sales, branded content, editorial, product, events, and other internal teams, I assessed and created customized offerings in response to agency and client RFPs.

Digital Sales Planner

• Apr 2012 - Jun 2013

Serving as a digital sales planner, I customized cross-platform, integrated marketing solutions for advertising clients in the business tech, finance, auto, and luxury industries. Through collateral development and marketing solutions ideation, I worked with the sales team to cultivate and grow advertising partnerships.

Junior Sales Planner

• Apr 2012 - Sep 2012

I coordinated with sales, advertising operations, and editorial teams to craft client-focused programs that resulted in business growth. Using third-party tools (Nielsen @Plan, comScore, Google Analytics) and proprietary survey results, I collected monthly site traffic, social media growth, and audience data to reinforce the Business Insider brand and explore emerging trends.

Project Manager

• Jan 2012 - Apr 2012

My role as project manager afforded me the responsibility of organizing all client projects and timelines. Being the main point of contact, I facilitated the workflow between 10 clients and in-house designers, as well as created visual collateral with Adobe Creative Suite and Microsoft Office. My role as project manager afforded me the responsibility of organizing all client projects and timelines. Being the main point of contact, I facilitated the workflow between 10 clients and in-house designers, as well as created visual collateral with Adobe Creative Suite and Microsoft Office.

Legislative Assistant

• Oct 2009 - Dec 2010

I oversaw three state representatives' offices singlehandedly and simultaneously. Working closely with my assigned legislators, I corresponded with constituents to resolve their concerns through written and verbal communication; researched current and prospective legislation; coordinated internal tasks and meetings; built and maintained relationships with several groups of people; and supervised the legislative intern during session. The demanding workload required versatility to multitask in a hectic environment while remaining detail-oriented and organized. Show less

Assistant Director of Client Operations

• May 2008 - Dec 2008

Two other executives and I operated a student-run advertising and public relations organization of 60 classmates. As the assistant director of client operations, I established and maintained relationships with campus, local, state, and international clients. In 2008, the organization was awarded the distinction of PRSSA's top student-run firm in the nation from among more than 270 chapters. Two other executives and I operated a student-run advertising and public relations organization of 60 classmates. As the assistant director of client operations, I established and maintained relationships with campus, local, state, and international clients. In 2008, the organization was awarded the distinction of PRSSA's top student-run firm in the nation from among more than 270 chapters.

Senior Writer

• May 2008 - Jul 2008

Through a rigorous editing process, I wrote web and newsletter copy for Ball State University’s online media resource and faculty/staff newsletter. My copywriting skills improved as I followed a strict house style that built and preserved the Ball State brand identity. I successfully pitched four news releases to the local media. Through a rigorous editing process, I wrote web and newsletter copy for Ball State University’s online media resource and faculty/staff newsletter. My copywriting skills improved as I followed a strict house style that built and preserved the Ball State brand identity. I successfully pitched four news releases to the local media.

Treasurer

• Aug 2007 - May 2008

I organized chapter activities, compiled membership information, and collected dues as part of the organization's leadership team. We executed the record-breaking Muncie Bob Evans Grand Reopening, with more than 200 customers in attendance at or before 6 a.m. I organized chapter activities, compiled membership information, and collected dues as part of the organization's leadership team. We executed the record-breaking Muncie Bob Evans Grand Reopening, with more than 200 customers in attendance at or before 6 a.m.