Vice President Marketing

• Mar 2023 - Present

CMO

• Nov 2021 - Jul 2023

-Built a marketing team, set prices, created a budget, designed product content, created a marketing strategy, and focused on digital activities such as SEO, SEM, social media marketing, and content marketing -Generated brand-related proposals and reports, and cooperating with well-known brands on monthly campaigns to increase brand awareness -Increased employee retention in the marketing team by 45% through proactive leadership, problem resolution, and effective communication -Implemented new marketing policies and procedures to improve the overall effectiveness of the corporation -Identified assortment, distribution, and marketing improvements using financial and behavioral research that enabled the company to target its customers better, resulting in a 9% monthly increase in the number of unique visits through content development -Saved 600M Rials in annual costs by reducing overhead expenses and choosing the right strategy Show less

Marketing Consultant

• Mar 2020 - Dec 2022

1-Smartech is a marketing technology (Martech) knowledge and solution provider with 4 business lines. -Brand Identity and Brand book for each business line; -Formation of Marketing team; -Product Marketing Strategy and -Budget planning; -Defined 6 months KPI and OKR https://smartech.ir/ 2-DrDr is a web-cloud base software management system for all physicians and clinics to serve a variety of services. I was tasked with reviewing the previous team's competence and eliminating the marketing department's weaknesses. -Re-Branding; -Strategic Management planning; -Budget Planning for 6 months; -PR Planning; -Campaign Marketing Planning; -Structuring the Marketing Team -Defined OKR and KPI https://drdr.ir/ 3-Bazlia was a marketplace platform that was the subset of Asan Pardakht company (Asan pardakht is the biggest electronic payment card system in Iran that developed its activity in selling mobile recharge, air time, and bill payment services.) -Brand Identity and Brand Book -Re-branding to Asan Shop -Strategic Management planning; -Budget Planning; -PR Planning; -Campaign Marketing Planning; -Structuring the Marketing Team -Defined OKR and KPI Show less

Digital Content Media Team Leader

• Jun 2018 - Mar 2020

I remotely collaborated with the EMEA Digital content media manager to develop the FOREO brand (Swedish Skincare and beauty products) and secure a place in Iran's market. I acquired 50K+ Instagram followers within the first six months, and the initial series of items sold out online in less than a month. - Designed and implemented influencer marketing campaigns for the first product batches, achieving 100% of the sales target -Analyzed the four-person team’s Basecamp activity, which included a daily account of each team member’s interactions with four or five influencers and moved on to the contract phase after my approval -Managed and allocated the budget of $600K every six months for the IGC activities -Reviewed the output of social media activities in Foreo Smart sheet and Data Studio to maintain a 12% engagement rate -Applied management and planning for affiliate activities negotiated with importing and distributing companies for cooperation -Met with vendors, negotiated, ensured campaigns were executed as planned and signed the deal with the Iranian distribution firms -Signed a contract with Digikala (the biggest marketplace in Iran) as a distributor after 6 months of constant negotiations Show less

Luxury Home Appliance Marketing and Sales responsible

• Jun 2017 - May 2018

-Collaborated with cross-functional teams of distributors and counterparts in Turkey, provided internal communication of new product features and benefits, as well as sales training to ensure a consistent message across country sales teams -Achieved a 20% reduction in product delivery time through qualitative and quantitative research; tracked and visited brand store operations, checked their requirements, and opened three additional stores in Tabriz, Shiraz, and Tehran -Planned and implemented direct and digital marketing strategies while analyzing monthly sales, achieving 80% of the annual sales target for the Neff brand and 100% of the annual sales target of Gaggenau in Iran -Developed and directed the company's marketing plan and controlled the allocated the marketing budget of $1.4M by reviewing and monitoring the marketing agency's work, thereby optimizing the quality of executed works -Set up two showrooms for Neff and Gaggenau in Tehran in seven months with a $1.2M budget; developed, implemented, and monitored staff outreach and company culture initiatives by visiting stores in 20 cities over 10 months as part of a rebellious project Show less

Marketing Manager (B)

• Nov 2015 - Jun 2017

-Managed the agency’s daily operations to develop content on Instagram and distributed press releases twice a week, organically raised Instagram followers by 50% in one year and Share of Voice by 70%, and surpassed Samsung in media share -Performed market research utilizing GFK market overview reporting, designed brand PR and Influencer Marketing Strategies, monthly meet-ups, and media gatherings with influencers, planned and managed launch events, coordinated 6 events each year, and produced post-launch analysis studies. -Maintained the annual marketing budget of $800K for digital and PR marketing and managed all aspects of the Nova smartphone's mid-range series launch event with 30 invited media and a $47K budget. -Organized a $50,000 Honor Brand Launch Campaign in Iran, which featured an unveiling ceremony attended by 30 journalists and 10 influencers, as well as a social media and internet advertising campaign that accomplished 100% of the campaign objectives. Our influencer marketing method worked instantly with the BBC Farsi channel and the GTM team reported a 60% sales gain. Generated Market Segmentation Analysis for future product development and marketing efforts unveiled the P series with a $100,000 budget, managed a grand unveiling ceremony with Iranian celebrities and a photography exhibition with the P9 model, and provided an influencer marketing campaign with top travel influencers and 45 journalists, and increased product sales by 30% according to GTM. -Managed the launch campaign of the Mate series with the educational campaign on Instagram, news releases and media reviews, influencer marketing, and online advertising with a budget of $100K and achieved 80% of the campaign targets; provided VIP aftersales service campaign, including social activities and events, resulting in a 20% boost in NPS. Show less

PR and Digital Marketing Manager

• Feb 2013 - Mar 2014

-Supervised all PR and digital initiatives. I created and handled the company's Facebook page and website, in addition to recruiting a public relations specialist and a graphic designer. In addition, I collaborated with more than forty distinct offline and online media outlets. -Increased PR coverage by 80% by releasing weekly 2՟3 news releases, managed user interaction strategy by posting 3 to 4 Facebook updates each week, resulting in a 40% increase in followers -Proposed and managed asuscafe.com to interact with customers and sellers of all Asus audiences; increased customer satisfaction with Asus after-sales services by 20% -Identified and assessed potential markets and prepared for ads in newspapers and online media with a $47K per season budget; organized and arranged the Asus Fonepad series launch, which had a $23K budget and featured press coverage of 15 reporters. The news exposure was more than 105 Show less

PR Manager

• Jan 2009 - Dec 2012

In 2008, I supervised Samsung's PR agency for a year before being recruited to work in-house. I handled all PR-related duties, including liaising with the press and providing documents. By coordinating, proposing and increasing press releases, two to three news every week, Samsung stood as the #1 brand in news content production from 2009 to 2012. Developed product content and the media review, which resulted in a total of 400% increase in product coverage; arranged to communicate with more media, resulting in 100% more media interested in collaborating with Samsung. Reporting to the Samsung Corporate Marketing Manager in Iran. Core Responsibilities: -Established quarterly press releases and media event plans. -Published news & advertorials through newspapers, technical magazines and some online media. -Sent products to media for review. -Monitored and analyzed competitors' news. -Communicated and had relationships with journalists. -Held press conference -Reported news coverage Main Achievements: -Committed to being number one compared to other brands from 2009 to 2012 in Iran. -Enhanced product coverage by 400%. -Established a voice on the right platform to win both brand and product engagement. -Improved media contacts by 100% Show less

Public Relations Specialist

• Jan 2008 - Dec 2009

Hiva Gostar was a marketing agency active in advertising & event planning for the international companies like Nokia and Samsung. Reporting to the Direct Manager My Responsibilities: -Publishing news through newspapers, technical magazines and online media -Sending products to Medias for review and getting award -Monitoring and analyzing competitors' news -Communication and relationship with journalists -Holding press conference & dealer gathering -Reporting news coverage Show less