Experience

SAS ISRAEL

• Israel
• IT Services and IT Consulting
• 1 - 100 Employee

• SAS marketing solutions implementer

  • Oct 2018 - Present



Migdal Group

• Israel
• Insurance
• 700 & Above Employee

• Senior Marketing Analyst | Marketing automation lead at Migdal Group

  • Jun 2015 - Oct 2018

  *Design and operate marketing automation infrastructures. Participate and lead cross organization projects regarding our marketing systems and activities - Working closely with R&D, DBA and product managers. Create, manage and optimize personalized customer journeys across multiple channels (CRM, Social, Email, SMS, APP, Web) based on customer behavior and profile. Design and create effectiveness reports, dashboards and presentations about all marketing automation activities - Analyze the data to drive business insight and recommendations. *Design, manage and operate a new data infrastructure for modeling development and analytical analysis. Developing analytical/statistical models using SAS Guide and SAS Miner - predictive models(NBO) and segmentation. Design and develop ETL processes for loading the models results into the company DB. *Specification and implementation of campaign management system in the marketing division. Extensive use of IBM campaign management system(Unica) – designing and creating end-to-end campaigns, development of automated cross-organization core business processes. Show less



Pareto Analytics

• Business Consulting and Services

• Data Analyst

  • Oct 2014 - Jun 2015

  Data mining project at "Phoenix" insurance company - *Extensive use of SQL language on PLSQL – design and create new database schema , producing complex business queries. *Analytical/statistical modeling and analyzing data using SAS. *Decision support for the marketing division. Data mining project at "Phoenix" insurance company - *Extensive use of SQL language on PLSQL – design and create new database schema , producing complex business queries. *Analytical/statistical modeling and analyzing data using SAS. *Decision support for the marketing division.