Experience

Culinary Quotient

• India
• Food and Beverage Services
• 1 - 100 Employee

• Co-Founder

  • Jun 2020 - Present

  • Optimize aggregator platforms such as Zomato, Swiggy, Dineout etc for delivery and dine-in restaurants • Marketing campaigns – Drive online and offline promotions via Google, Facebook & Instagram ads, SMS campaigns, Pamphlet distribution & OOH advertising • Sales & operations - Grow top line and control bottomline for partner clients • Improve customer experience - Address customer grievances & feedbacks, Improve brand ratings on all digital platforms • Performance reports – Share WoW & MoM progress, Competitor analysis, Trend analysis and ROI • New concept development - Location scouting, Restaurant design, Menu engineering, Vendor tie-ups, Staffing, Inventory & Finance management solutions • Enhance existing business - Implement BEP model, Recipe management, Yield management, Waste management, Menu re-engineering, Brand repositioning Show less



Swiggy Dineout

• India
• Software Development
• 100 - 200 Employee

• Cluster Manager

  • Sep 2017 - Jun 2019

  • Identify sale & collaboration opportunities and generate leads for the team • Maintain and grow relationship with existing set of clients by focusing on revenue growth for their brands • Lead the Sales, Client servicing & product expert teams in Gurgaon. Guide and facilitate them to achieve revenue targets and ensure optimum client satisfaction in the cluster. Train, motivate and plan for their career progression in the organization • Plan & execute promotional marketing activities (Digital, ATL & BTL) to grow overall traffic for Gurgaon market and tailor-make marketing campaigns for restaurant brands • Ensure maximum client retention and revenue generation from the cluster for Dineout product portfolio Show less



Zomato

• India
• Technology, Information and Internet
• 700 & Above Employee

• Senior Key Account Manager

  • Nov 2015 - Aug 2017

  • Engage the right set of restaurants to use Zomato’s products and help users and merchants derive maximum value • Maintain revenue from existing clients and add incremental revenue month on month • Manage end-to-end client relationship that involves pitching, negotiation, contracting, billing/invoicing, graphic design support, campaign activation, result tracking and troubleshooting • Own the complete Zomato product portfolio for my set of clients, ensure right market segmentation and positioning for clients brand on Zomato • Optimize brand campaigns by timely sharing performance updates with my clients and suggesting measures to enhance campaign effectiveness on basis of tracked data and act on changes in real-time Show less



Snapdeal | AceVector Group

• India
• Software Development
• 700 & Above Employee

• Brand Activation

  • Oct 2014 - Aug 2015

  • Execute the promotional calendar of Snapdeal.com • Maintain visibility for all categories on WEB, WAP & APP • Plan & create landing pages for promotions with assistance of graphic team • Track the performance of merchandising properties • Lead the creative agencies to lock themes, ideas & creatives for landmark calendar year campaigns • Work with product team to make the user experience seamless and automate internal processes • Drive all brand & category campaigns on Snapdeal.com Show less



HealthKart

• India
• Technology, Information and Internet
• 700 & Above Employee

• Sr. Associate Business Development

  • Sep 2013 - Sep 2014

  • Identify new areas of business/ category expansion based on market research and consumer insights • Develop, implement and monitor all online marketing campaigns and share post campaign analysis. • Margin negotiation, marketing campaigns and discount codes structuring of the category • Vendor relations/ Vendor management • Add incremental revenue by launching new brands for Sports & Nutrition Category • Ensuring return to vendor (RTV) of non-moving inventory • Identify new areas of business/ category expansion based on market research and consumer insights • Develop, implement and monitor all online marketing campaigns and share post campaign analysis. • Margin negotiation, marketing campaigns and discount codes structuring of the category • Vendor relations/ Vendor management • Add incremental revenue by launching new brands for Sports & Nutrition Category • Ensuring return to vendor (RTV) of non-moving inventory



Outlook Publishing (India) Pvt. Ltd.

• Media Production
• 700 & Above Employee

• Intern

  • Jun 2012 - Jul 2012

  Online Marketing & Sales New lead generation and close inbound leads to multiply sales and circulation of Outlook Magazine and newsletters through online sales. Successfully subscribed 43 new customers for 1, 2 & 3 years subscription package of Outlook Magazines in a short period of 2 months Online Marketing & Sales New lead generation and close inbound leads to multiply sales and circulation of Outlook Magazine and newsletters through online sales. Successfully subscribed 43 new customers for 1, 2 & 3 years subscription package of Outlook Magazines in a short period of 2 months



Leading Edge Communication Pvt.Ltd

• Information Technology & Services
• 1 - 100 Employee

• Senior Account Executive

  • Feb 2009 - Jul 2011

  •To manage key accounts for the company •Close new orders via tenders and DGS&D •Timely execution of existing orders and owning the procurement, delivery and installation process •Ensuring effective after sales service •Client relationship management Achievements • Lead the E-Governance project (MCD) and deliver with 100% compliance in association with Mahindra Satyam team • Successfully executed hardware and installation orders for Lok-Sabha, IREDA & NTRO •To manage key accounts for the company •Close new orders via tenders and DGS&D •Timely execution of existing orders and owning the procurement, delivery and installation process •Ensuring effective after sales service •Client relationship management Achievements • Lead the E-Governance project (MCD) and deliver with 100% compliance in association with Mahindra Satyam team • Successfully executed hardware and installation orders for Lok-Sabha, IREDA & NTRO