Ekin B.
Growth and Insights Coordinator at Totem Network- Claim this Profile
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English Full professional proficiency
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Italian Limited working proficiency
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German Elementary proficiency
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Turkish Native or bilingual proficiency
Topline Score
Bio
Credentials
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Digital Marketing and Social Media
Medya AkademiJul, 2022- Nov, 2024 -
ERASMUS+ Staff Exchange Program
Drexel UniversityJun, 2022- Nov, 2024 -
ERASMUS+ Staff Exchange Program
Indiana University of PennsylvaniaMay, 2017- Nov, 2024 -
Influential Communication Skills
Kriter Kurumsal Eğitim DanışmanlıkSep, 2014- Nov, 2024 -
Asset Monetization
YouTubeJan, 2023- Nov, 2024
Experience
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Totem Network
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Australia
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Online Audio and Video Media
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1 - 100 Employee
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Growth and Insights Coordinator
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Jun 2023 - Present
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Channel Manager/Analyst
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Oct 2022 - May 2023
Totem Network is Australia’s largest social video growth and monetization network that works with major entertainment companies such as BBC World, Sony Music and The School of Life. Totem generates over 800M views per month by using tech to grow, monetize, protect and distribute video across YouTube, Facebook, Snapchat, TikTok, Instagram, Vimeo and more. As channel coordinator/analyst, it is my mission to use data, insight, and know-how to drive success for channels within my responsibility & ensure channels in the business are operating in platform best practices. My contribution to the business includes channel analysis, optimization, and reporting, establishing channel brand identity, audience growth and community management, copywriting metadata, and thumbnail design. For more information, visit www.totem.global Show less
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Orta Doğu Teknik Üniversitesi / Middle East Technical University
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Türkiye
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Higher Education
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700 & Above Employee
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Marketing Communications Coordinator
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2017 - 2022
I am an experienced professional who successfully led a team of 34 to create and produce an extensive array of brand communications collateral for a leading public university in Turkey. My focus was on developing a new brand identity and value proposition, transforming current marketing systems and interactions into solutions with immense value and insight for the university.I was able to create a school of preference identity, increase community engagement, and attract top-tier students on a global scale. Through my research and identification of breakdowns in the student journey and experience, I was able to reinvigorate the university's brand, resulting in a 270% increase in student preference as a primary choice for higher education and a fifteen-year record for enrollment of top-ranked students.Additionally, I strategically managed social media channels and produced a series of 36 university presentation videos that received over 3.2 million views within two years., Show less
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Publicity Office Coordinator
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2012 - 2017
I held accountability for developing internal and external communications activities, organizing events, monitoring campus tours, and assisting the establishment of fundraising, science communication, and career planning offices. I've also managed the university's prospective students web site, made SEO optimization, and monitored the digital strategy in general.The following are highlights of the value I brought to the position:• Published annual report, defining key success indicators• Digitalized the application system for service providers and receivers• Addressed guide-scheduling problem by doing operational research• Supported career center, career fairs and fundraising office.• Organized workshops on public speaking for the administrative staff and publicity assistants• Promoted for outstanding performance Show less
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3dios
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Media Production
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Co-Founder Executive
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2010 - Sep 2012
Financial and administrative coordination of techno-enterprise project to produce director interface calculating angles for desired depth spontaneously for 3D video production. The project was financed by Ministry of Science, Industry and Technology in the amount of 50.000 USD budget. Financial and administrative coordination of techno-enterprise project to produce director interface calculating angles for desired depth spontaneously for 3D video production. The project was financed by Ministry of Science, Industry and Technology in the amount of 50.000 USD budget.
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Education
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Orta Doğu Teknik Üniversitesi / Middle East Technical University
Master of Business Administration - MBA, Marketing -
Ankara Üniversitesi
Master's degree, EU and International Economic Relations -
European School of Economics
VLP Program -
Heidelberg University
Erasmus Student Exchange Programme -
University of Duisburg-Essen
Erasmus Student Exchange Programme -
Orta Doğu Teknik Üniversitesi / Middle East Technical University
Bachelor of Science (BSc), Political Science and Public Administration -
TED Ankara Koleji