Senior Art Director

• Jan 2023 - Present

Creative Lead

• Jul 2020 - Jul 2023

Lead brainstorming sessions with the creative team to create a digital battle plan to grow brand power, raise TOMA and brand penetration with an increase in market share. Supervising the creative process, planning, and execution of digital campaigns with monitoring and creation of brand strategy documents. Concept origination for creating visual communication materials. Creating and managing trade initiatives on e-commerce platforms for brands like Premier Cool, Morning Fresh, Carex Nigeria, Premier Care Nigeria, Cussons Baby, Grand Oak, Sandtex Paint. Show less

Art & Design Instructor

• Oct 2019 - Jul 2020

Senior Art Director

• Jun 2018 - Aug 2019

Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term Planning and execution of all communications and media actions on all channels, including online and social media Assisting with product development, pricing and new product launches as well as developing new business opportunities Creating and managing promotional collateral to establish and maintain product branding Managing the budget for advertising and promotional items Competitor and customer insights analysis Analysis of sales forecasts and relevant financials and reporting on product sales. Executing both digital and traditional advertising for brands like Miss Nigeria, Lavyanna, Flomar, Somma and lot more. Show less

Design Associate

• May 2017 - May 2018

. Assist senior designers in concept origination for brand identity. . Creation of social media posts. . Assits with logo design options, mockups and also editorial materials. . Creation of explainer videos. . Representing senior designers in places where they were not available. . Ui/Ux design options for clients. . Assist senior designers in concept origination for brand identity. . Creation of social media posts. . Assits with logo design options, mockups and also editorial materials. . Creation of explainer videos. . Representing senior designers in places where they were not available. . Ui/Ux design options for clients.